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Apple is promising a big Black Friday sale. For now it is offering unusual discounts on its last-gen Mac notebooks.

Even Apple offers to pricematch retailers this weeks MacBook sales promotion

Apple traditionally is not known for big sales or price cuts. Rather, its computers are known for selling at a premium -- about twice the price of Windows machines on average. The company has also always enjoyed massive profit margins on its iPod hardware, particularly at the high capacity end where it charges high markups. Combined with Apple's current popularity, the high prices have added up to big money for Apple.

An announcement on Apple's Web site said the online store is holding a "one-day-only holiday shopping event. You'll find dozens of great iPod, iPhone, and Mac gift ideas." An Apple spokesman declined to provide details. Apple products are typically more expensive than those of competitors, and it doesn't offer price reductions very often.

Apple Inc., facing a tight U.S. consumer spending environment, is gearing up for a one-day sale on Friday and at least one analyst expects the company to offer discounts of up to 15 percent.

The revelation that Apple has authorized retail staff to match reseller prices might have some SMBs in the channel worried. But one Boston-based reseller says Apple's decision is just the reality of the current economic environment.

Perennial purveyor of the hip PC, Apple, is quietly telling retail staffers they have "the authority to match the prices of other authorized retailers," upping the competitive ante on big-box retail outlets such as Best Buy and online retailers such as Amazon.com - not to mention midmarket resellers.

Apple is holding a one-day sale for turkey-tired customers in the US on Black Friday, traditionally one of the busiest shopping days of the year.

Some reports have suggested that the company could be slashing prices by 15 per cent to lure cash-strapped Americans to buy their goods tomorrow.

On Tuesday, Apple sent out emails reminding everyone that the "best shopping event of the year" is coming up in the United States this Friday after Thanksgiving, traditionally referred to as "Black Friday" by retailers.

The Friday following the Thanksgiving holiday in the Unites States is referred to as 'Black Friday'. It is one of the busiest shopping days of the year as retailers kick off the holiday buying season. In keeping with tradition, Apple will participate in Black Friday by holding a 1 DAY ONLY sale on Friday November 28th. New to the Apple Store this year is the iPhone 3G Gift Card.

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