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Did Apple’s Gamble Pushing Safari to Windows Users via Software Updates Work?
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Did Apple's gamble pushing Safari to Windows users via software updates work?
According to stats published yesterday by Net Applications Hitslink, it did, by a a factor of 3x.
To recap, with the the Safari 3.1 web browser release, Apple included Safari 3.1 with Apple's Software Update service on Windows, labeled as a software update with the option to install pre-selected, and sent to millions of Windows users of Apple's other cross-platform software products, like iTunes, and aggressive gambit that annoyed and/or alienated some users.
Was it worth it? Well, Net Applications notes that while Safari 3.0 on Windows never gained much market share, peaking at .07%. Safari 3.1 on Windows is rapidly gaining market share, already tripling Safari 3.0's peak share to a new high fg 0.21%.
That success notwithstanding, the negative backlash apparently got to Apple, since Net Applications notes that as of April 18th, Apple's update now lists Safari as 'new' software if not already installed.
For the full report click here.
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Article URL:
http://www.applelinks.com/index.php/more/20155
Next Article: Applelinks Tech Web Reader - Friday, May 2, 2008
Previous Article: Net Applications Posts OS and Browser Market Share Metrics For April
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