Zombies set to invade toy stores

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Press release edited by Applelinks senior editor Kirk Hiner

Aspyr Media, a leading entertainment publisher that delivers fun in the form of games, music and DVDs, announced today that it has selected JIN Worldwide Licensing Management to exclusively represent its highly anticipated original video game property, Stubbs the Zombie in Rebel Without a Pulse for global merchandise licensing programs. Stubbs the Zombie is the brainchild of Wideload Games founder Alex Seropian, the executive producer of the storied Halo game franchise that, to date, has sold more than 11,000,000 units.

JIN Worldwide will be responsible for the development of licensing programs for Stubbs the Zombie merchandise, including mobile content, collectible figures, Halloween costumes, apparel, and other categories popular with the game's key demographic of 17-36 year old males. This deal marks Aspyr's entry into merchandise licensing and their first time working with a licensing agency.

"We clearly see that for throngs of consumers, game content is a rapidly emerging awareness driver and merchandising force," said Scott Farley, president of JIN Worldwide Licensing Management. "It is truly a privilege to be selected by Aspyr Media to guide their merchandise licensing programs," Farley said.

Licensing programs for Stubbs the Zombie will encompass most major product categories and will be developed to leverage the game's appeal and connection to its players. Initiatives in various categories are sought, including mobile entertainment content, collectible action figures, comic books and graphic novels, Halloween costumes, apparel, novelties and gifts, online retail and sporting goods.

For more information on Stubbs the Zombie, visit www.stubbsthezombie.com.




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