With the Canadian and U.S. Dollars At Par, Why Do Macs Still Cost More In Canada? [UPDATED]
I remember it well. Through much of the 1950s, ‘60s and early '70s the Canabuck had been worth more than the greenback, peaking at $1.06 in 1957, but in the fall of '76 the separatist Parti Quebecois was elected as the provincial government in Quebec for the first time, spooking the money markets with the apprehension that Canada might be on the verge of breaking up, hence a loss of confidence in the Canadian dollar.
Thus began what turned out to be a 25-year slide in value, with the nadir being reached of just above U.S.61.79˘ on Jan. 21, 2002 amid gloomy speculation that it might be headed as low as 50 cents.
An entire generation of Canadians has never seen their dollar at par with the greenback, until yesterday.
However, the tide turned, and currency, now known as the "Loonie" in reference to the Common Loon that appears on Canada's $1.00 coin, began its power-climb out of the basement, to reach parity with the U.S. dollar again in roughly 5 1/2 years.
The Canadian dollar has actually been flirting with parity for several months now, but It hasn't been reflected commensurately in prices at the retail level. Books and magazines are still priced on average, it was reported this week, some 23 percent higher than the U.S. price, and 30 percent is not unusual, which amounts to brazen profiteering on the part of somebody in the context of what the Loonie has been worth for a couple of years now.
Apple has adjusted prices somewhat, but as of today, the base MacBook is still listed at The Apple Canada online store at $1,249.00, as opposed to $1,099.00 at the U.S store, while the entry level iMac is a whopping $1,299.00 in Canada, vs. $1.199.00 in the U.S. and an iPod nano is $169.00, compared with $149.00 in America. Other prices are proportionately (now) still inflated in Canada relative to the exchange rates of the past six months or so.
So, when will we see parity in Apple prices in Canada and if the Canadian dollar goes significantly higher than the greenback, as some money traders are anticipating thanks to Canada's strong economy and oil exports, will that be reflected in Apple (and other) retail prices here in the Great White North? Just asking.
Charles W. Moore
