The iPhone Buzz - Friday, June 29, 2007

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Apple's iPhone Generates Buzz That May Top Mustang In '64
iLounge: Apple RSS reader for iPhone?
iLounge: Apple confirms iPhone VPN Support, Headset-charging Dock
iLounge: Apple debuts Works with iPhone; which logo?
Up Close With The iPhone - Macworld
Don't Make Friday a 'Cingular' Sensation; Team Up to Battle thru iPhone Chorus Line
Verizon Wireless Tries To Counter iPhone Frenzy With Store Stunt
In London, what iPhone?
No iPhone In Canada - Rogers Cominucatuons `Not Very Far' On Deal For Canadian iPhone Rights
iPhone Not Available in North Dakota
The Good and the Bad for Current AT&T Customers Under Contract
Celebrating the iPhone's Newtonian past
Apple Limits Buyers To Two iPhones
How the iPhone Breaks Industry Rules
The iPhone's Achilles' Heel: AT&T's Slow Edge Network
Music Industry Hopes For, Yet Fears, iPhone Effect
Can Apple sustain its iPhone launch success?
The iPhone and AT&T Wireless: A Match Made In, Well, Not Heaven?
iPhone 2.0?
Cometh The iPhone, Cometh The iCult
The Mac Night Owl: Why Can't I Shut Up About the iPhone?
Analysts: Rivals must react to iPhone
iPhoney 1.1 Pixel Accurate Preview Of iPhone Apps For Developers
Linux Devices: iPhone-like Linux Phone Delayed
PC Mag: I Tried an iPhone


___


Apple's iPhone Generates Buzz That May Top Mustang In '64

Bloomberg's Ville Heiskanen reports:

Apple Inc.'s campaign to build excitement about its iPhone may be the most successful marketing effort ever, surpassing the drive to promote Ford Motor Co.'s 1964 Mustang and Microsoft Corp.'s Windows 95.

The combination mobile phone and music player has generated more pre-sale media coverage than any other product, says Al Ries, chairman of Ries & Ries, an Atlanta marketing strategy firm. Michael Gartenberg, an analyst at JupiterResearch in New York, estimates Apple will spend about $100 million on the introduction, roughly half what Microsoft spent for Windows 95.....

Ford's campaign for the Mustang included folk concerts to appeal to the budding counterculture and a national television broadcast featuring Motown music star Martha Reeves dancing along at a Mustang assembly line in Dearborn, Michigan.

Ford unveiled the Mustang at the 1964 New York World's Fair, just as 77 million baby boomers started driving. The car appeared early and often in movies, including the James Bond film ``Goldfinger,'' and graced the covers of Time and Newsweek. The Mustang sold 418,812 units during the first year.


[Editor's Note: I certainly remember, as a car-crazy teenager, the Mustang pre-release hype, and the first Mustang I ever liad eyes on - a white convertable driven by one of the dignitaries at the Apple Blossom Festival pageant in Wolfville, Nova Scotia in May, 1964. CM ]

For the full report click here.





iLounge: Apple RSS reader for iPhone?

A placeholder image at the URL: http://reader.mac.com/ has lead to widespread speculation that the page will be home to an Apple-produced, AJAX-based RSS reader for the iPhone. When browsing to the page from a standard PC, an image comes up that states "This Application Is Viewable Only…


Read More at iLounge.com:
http://ilounge.com/index.php/news/comments/apple-rss-reader-for-iphone/






iLounge: Apple confirms iPhone VPN Support, Headset-charging Dock

Apple has posted a new iPhone Questions and Answers page, which confirms several iPhone security features, as well as displays a photo of a new variant of the iPhone Dock, which charges both the Apple Bluetooth Headset as well as the iPhone and will reportedly be included with the headset. The iPhone…


Read More at iLounge.com:
http://ilounge.com/index.php/news/comments/apple-confirms-iphone-vpn-support-headset-charging-dock/






iLounge: Apple debuts Works with iPhone; which logo?

Two and a half years ago, Apple introduced "Made for iPod," an iPod accessory licensing and testing program that provided manufacturers with iPod hardware specifications and an official Apple seal in exchange for a royalty on badged products. Today, Apple has announced a new iPhone-specific…


Read More at iLounge.com:
http://ilounge.com/index.php/news/comments/apple-debuts-works-with-iphone-which-logo/






Up Close With The iPhone - Macworld

Macworld Staff have posted a multi-page feature on what you can expect from Apple's mobile phone:

For a product that hasn’t even been released yet, there’s sure a lot of information out there about the iPhone. If you’ve scoured Apple’s 40-plus minutes of marketing videos, analyzed every word of the early reviews posted by the Wall Street Journal, New York Times, USA Today, and Newsweek, and committed Steve Jobs’ Macworld Expo keynote to memory, you know all there is to know about the iPhone.

But who has the time to do all that? Well, your friends at Macworld, that’s who. We’ve watched the videos with Zapruder-like analysis, attended all the keynotes, talked to the insiders, and even held the phone in our own little hands for a few precious minutes. And so we’ve compiled everything that’s currently known about the iPhone into this comprehensive list of frequently-asked iPhone questions.

On June 29, we’ll all learn much more about the ins and outs of iPhone. But in the meantime, here’s what you need to know.


Contents:
• Overview
• Hardware
• Accessories
• The interface
• Settings
• Service and activation
• Phone features
• Music and video features
• Safari and e-mail
• SMS, YouTube, Maps, and other features

You can check it out at:
http://www.macworld.com/2007/06/firstlooks/iphonefaq/index.php






Don't Make Friday a 'Cingular' Sensation; Team Up to Battle thru iPhone Chorus Line

PBCentral's Joe Leo says:

We all know it's going to be a madhouse at all Apple and AT&T stores over the next two days, especially in locations with both storefronts just "inches" away from each other. We'd recommend staying away from those locations since that's where all the action is going to be, but in the location where this columnist resides and frequently visits, two interesting thoughts came to mind.

The first is to stay away from those types of locations at all costs (we have no choice since that's where we're doing our coverage tomorrow evening). Lining up at a lesser-known AT&T location--though by this point, all AT&T stores are probably in the spotlight, regardless of location... especially in markets where an Apple Store doesn't exist--and one that is a stand-alone store would probably be best in order to minimize the chaos.

On second thought, maybe going to a place with both an Apple and AT&T store isn't such a bad idea after all. Why? It might prove to be a feather in your pocket by increasing the chances of you getting a new iPhone.


For the full commentary visit here:
http://www.pbcentral.com/columns/hildreth_leo/070628_iPhone-lineup-24hrs.shtml






Verizon Wireless Tries To Counter iPhone Frenzy With Store Stunt

InformationWeek's W. David Gardner reports:
Jun 28, 2007 03:19 PM

Cell phone companies that aren't going to be offering Apple's iPhone on Friday have been watching and fuming over the publicity the hot new wireless device has generated in the press and on TV. Verizon Wireless has decided it can't sit still and do nothing in response.

As you may have heard, Apple and AT&T will begin selling the iPhone at 6 p.m. Friday. In an effort to let the world know that it also has some neat mobile phones, Verizon said its stores and kiosks will stay open until 9 p.m. Friday so customers can "test drive" and purchase any of its 18 multimedia music devices.

A spokeswoman for Verizon Wireless said the open store event gives the company the opportunity to showcase the advantages of its V Cast Music library and its "pay as you go" approach to purchasing songs and music albums. V Cast music songs cost 99 cents each. "We went to great lengths to make it easy to download music to handsets," she said.


For the full report visit here:
http://www.informationweek.com/news/showArticle.jhtml?articleID=200001470






In London, what iPhone?

CNNMoney.com's Grace Wong reports:

LONDON (CNNMoney.com) -- The debut of Apple's iPhone has become perhaps the most hyped product launch in U.S. history, but across the pond, the excitement around the gadget is decidedly more muted.

"iPhone, what iPhone?" was a common response to this reporter's unscientific polling of interest in the device here.


For the full report visit here:
http://money.cnn.com/2007/06/28/technology/iphone_london/index.htm?source=yahoo_quote






No iPhone In Canada - Rogers Cominucatuons `Not Very Far' On Deal For Canadian iPhone Rights

The Toronto Star's Chris Sorensen reports:

Lineups are already forming outside Apple Inc.'s U.S. stores in preparation for tomorrow's much-anticipated iPhone launch, but there remains scant information about when Canadians can get their hands on the sleek devices – a situation that appears as frustrating for wireless carriers as it is for gadget-crazed consumers.

A cellphone, iPod and Internet browser all rolled into one, the iPhone is expected to cost U.S. customers as much as $600 (U.S.), with connection service costing between $59.99 and $219.99 a month on AT&T, which has an exclusive deal for the iPhone's launch.

But while Rogers Communications Inc. was widely expected to be the first Canadian carrier to offer the iPhone - thanks to its compatible GSM network - a Rogers executive was recently quoted as saying the cable giant is "not very far with Apple," and blamed the Cupertino, Calif.-based firm's desire to focus initially on the U.S. market.

One industry insider, who didn't want his name used, said that Rogers is likely having difficulty meeting Apple's strict conditions for marketing and supporting the iPhone. A Rogers spokesperson declined to comment, saying only that Rogers had no announcement to make on the iPhone at this time.


For the full report visit here:
http://www.thestar.com/Business/article/230221






iPhone Not Available in North Dakota

KFYR-TV News reports:

The new, much-hyped Apple i-Phone goes on sale tomorrow - but not in North Dakota.

The closest place to buy the handheld combination cell phone multimedia player and Internet browser is in the Minneapolis area.

The phone uses A T and T wireless service, which is not sold in North Dakota.


For the full report visit here:
http://www.kfyrtv.com/News_Stories.asp?news=8243






The Good and the Bad for Current AT&T Customers Under Contract

Insanely Great Mac's Michael Flaminio says:

According to information released Tuesday, current AT&T customers can add an iPhone data plan to their current calling plan for $20/mo. After some inquiries, it appears this applies to all AT&T customers, regardless of their current contract. While information is still trickling through AT&T, IGM finally got a consistent answer on the subject.

Typically, customers must be past the 20th month of a 24 month contract before upgrading to a new phone. The iPhone has caused much confusion with this bedrock rule, but apparently it does in fact not apply to iPhone upgrades. According to AT&T reps, any AT&T customer will be able to purchase an iPhone and in fact simply add on the $20 data plan. So it appears only those under contract with other providers will be obstructed from buying an iPhone on launch day.

What this means to customers’ current contract is still a bit murky.....


For the full commentary, visit here:
http://www.insanely-great.com/news.php?id=7364






Celebrating the iPhone's Newtonian past

The Register's Bill Ray says:

As Apple begins handing out its wunderkind one can't help but be reminded of its last foray into mobile computing: the Apple Newton.

It's easy to dismiss the Newton as the iPhone's retarded uncle, to blame its failure on dodgy handwriting recognition and an undeveloped PDA market. But to do so is to belittle a device which was as revolutionary and innovative as the iPhone claims to be, and whose failings may yet plague its descendent.

For the full commentary, visit here:
http://www.theregister.co.uk/2007/06/28/iphone_grand_daddy/






Apple Limits Buyers To Two iPhones

The Register's Tony Smith reports:

When Apple's iPhone goes on sale tomorrow evening, buyers will only be allowed to take home two of the "revolutionary" mobile telephones, the Mac maker said today. That's twice as many as AT&T, the only carrier offering the iPhone for the immediate future, will allow.

The iPhone doesn't go on sale until 6pm US local time, so expect the first purchasers to get their mitts on the mobile in Apple and AT&T's east coast store - a queue has already begun to form outside the New York Apple Store, with the first guy getting into line this past Monday.


For the full report, visit here:
http://www.reghardware.co.uk/2007/06/28/apple_limits_iphone_purchases/






How the iPhone Breaks Industry Rules

AP Technology Writer Peter Svensson says:

Among consumers, the excitement around Apple Inc.'s iPhone, launching on Friday, centers on its cool looks and innovative interface. In the cell phone industry, the iPhone will be closely watched because it breaks several conventions governing the relationships between handset manufacturers, carriers and consumers. If successful, Apple could end up changing the way phones and the industry work.

The iPhone can handle phone calls, e-mail, Web browsing, music and videos. There are already cell phones that do those things. What's unusual is that on the iPhone, Apple software is behind all those functions.

The music and video store will be Apple's iTunes, rather than a proprietary music store run by the carrier. The Web browser is a version of Apple's Safari browser. With the iPhone's relatively large 3.5-inch screen, the gadget will give relatively easy access to the Web at large, unlike the Web snippets, chosen by the carrier, that are available on most other phones.

For the full commentary, visit here:
http://news.yahoo.com/s/ap/20070628/ap_on_hi_te/iphone_industry






The iPhone's Achilles' Heel: AT&T's Slow Edge Network

InformationWeek's W. David Gardner reports:

The early reviews of Apple's iPhone are in and, while there is near-unanimous consensus that the handset is wonderful, most reviewers point to a major weakness: the slow AT&T network on which the iPhones will operate.

The Edge (Enhanced Data Rates for GSM Evolution) network can be painfully slow; it generally operates at between 75 and 135 Kbps. In a broadband world of users accustomed to the instant gratification of 600 Kbps to 3 Mbps, that slow speed will frustrate many iPhone subscribers.


For the full report, click here.






Music Industry Hopes For, Yet Fears, iPhone Effect

Reuters' Yinka Adegoke reports:

The music industry has long hoped mobile phones will help turn around weak music sales, but music executives privately fear the most obvious contender, the iPhone, may give too much clout to Apple Inc., in shaping the future of the fledgling mobile music market.

Sales of CDs, still the dominant music format, have dropped more than 20 percent in 2007 from a year ago, according to Nielsen Soundscan. Digital music sales are gradually claiming a greater portion of the business, but the transition has been slow. Sales of full-length songs on cellphones still claim a small portion of the market.

Some executives say the iPhone could speed up that trend after the device's U.S. launch on Friday, if the much wider base of consumers who own cell phones see the phone as a music machine....

That view is tempered by concerns over Apple's increasing power base in digital music sales, which rose more than 50 percent in the first quarter, according to Nielsen Soundscan...

For the full report, click here.






Can Apple sustain its iPhone launch success?

EE Times':Junko Yoshida says:

As the hype over Apple's iPhone reaches its climax with Friday's (June 29) launch, an industry consultant is posing a fundamental question: Can Apple sustain iPhone's initial momentum over the next four months in areas like volume, price and profitability?

The iPhone is "one of the few products whose brand affinity is more essential than its technology" at launch, said Al Delattre, the global managing director of Accenture's electronics and high technology business practice. Indeed, "the loyal Apple community, techno-geeks and those who identify technology as fashion" will ensure that the launch succeeds.

But Delattre said there is a big difference between the proven performance of the iPod and the yet-untested promise of the iPhone.

For the full report, click here.





The iPhone and AT&T Wireless: A Match Made In, Well, Not Heaven?

blogs.consumerreports.org says:

While the iPhone itself might live up to its considerable hype--we're still a few days shy of getting our hands on one--Apple's exclusive deal with AT&T Wireless for cellular service could leave some users happy they can also use the phone to listen to music or watch YouTube clips.

That's because for several years, AT&T Wireless - formerly known as Cingular - has been among the least satisfying service providers, according to Consumer Reports' annual customer satisfaction surveys.

In fact, in our latest report, from January 2007, AT&T had 'middling to low' customer satisfaction, with static and busy circuits cited as widespread problems (as they've been in our previous surveys). Frequent service-related problems were compounded by the company's relatively low marks for helpfulness in handling customer questions and complaints.

For the full commentary, visit here:
http://blogs.consumerreports.org/electronics/2007/06/the-iphone-and-.html






iPhone 2.0?

Forbes' Brian Caulfield says:

Right about now, Steve Jobs is probably seething. The reviews of Apple's iPhone are in, and they're great. But Apple's chief is known to be almost as thin-skinned as he is secretive. This diva reads his press clips, and you can bet he's already stirring up his minions as he prepares for his next performance: iPhone 2.0.

The iPhone may go on sale this Friday, but the gadget maker has no doubt put months, maybe years, of toil into the product that could soon make the iPhone obsolete. And you can count on every flaw picked at in this week's reviews of the iPhone from The Wall Street Journal's Walt Mossberg or The New York Times' David Pogue to become a creeping nightmare for the iPhone team slaving away in a windowless arm of Apple headquarters in Cupertino, Calif.

The buzz has already begun. The trade press is reporting that a next-generation iPhone could debut at MacWorld in January. In May, a patent surfaced showing a full-screen touchpad on the reverse side of what looks like an iPod Nano. Others report that the next iPhone could come in a cubic zirconia case. The rumors can't all be true, but using the latest reviews as a tip sheet, here's a roundup of what we can expect.....

For the full report click here.






Cometh The iPhone, Cometh The iCult

FT's Robert Shrimsley says:

The first Apple iPhones hit US shops tomorrow and their arrival has thrown the spotlight on the fanatical and burgeoning movement known as the iCult. Already iPilgrims are queuing outside the Apple temple in Manhattan's 5th Avenue to be the first to own the holy handset.


For the full report click here.






The Mac Night Owl: Why Can't I Shut Up About the iPhone?

All right, I have said in these pages and on the radio show that I'm not really interested in buying an iPhone right away, that an ordinary mobile phone works fine for me. Yet, the iPhone feeding frenzy makes it near-impossible not to talk about it. Even Paris Hilton must feel jealous at all the press Apple is getting!


Here's the link to the story:
http://www.macnightowl.com/2007/06/27/why-cant-i-shut-up-about-the-iphone/

Notes: You can also access our RSS feed, available at:
http://www.macnightowl.com/rss

Or our Atom feed at:
http://www.macnightowl.com/atom






Analysts: Rivals must react to iPhone

AP 's Michelle Roberts reports:

To hear other wireless carriers tell it, the introduction of Apple Inc.'s iPhone on AT&T Inc.'s network is no real threat.

Analysts aren't so sure.

"Anyone who is being dismissive of Apple's entry into the cell phone market this week is probably not planning effectively," said Michael Gartenberg, an industry analyst with Jupiter Research.

Competitors face not only Apple's cachet and marketing machine but also a slickly designed device that combines the functions of a cell phone, iPod music player and wireless Web device. Like the iPod and Macintosh computers, the iPhone's software is designed just for its hardware.


For the full report, visit here:
http://news.yahoo.com/s/ap/20070628/ap_on_hi_te/iphone_defense_2






iPhoney 1.1 Pixel Accurate Preview Of iPhone Apps For Developers

Looking for a way to see how your web creations will look on iPhone? Look no further. iPhoney gives you a pixel-accurate web browsing environment—powered by Safari—that you can use when developing web sites for iPhone. It's the perfect 320 by 480-pixel canvas for your iPhone development. And it's free.

iPhoney is not an iPhone simulator but instead is designed for web developers who want to create 320 by 480 (or 480 by 320) websites for use with iPhone. It gives you a canvas on which to test the visual quality of your designs.

Here's some of what you can do with iPhoney:
• Test your iPhone-enabled Web 2.0 applications and compatible web sites.
• Open any website that works with Safari (use Safari 3 beta for the most accurate experience).
• Rotate to see websites in either portrait or landscape orientation.
• Show or hide the location bar for a full-screen iPhone experience.
• Simulate the iPhone user agent, to test browser redirection scripts.

New in version 1.1:
• Zoom out to see how your current pages might look while zoomed out on iPhone.
• Turn off plug-ins (including Flash, but note that they all turn off (including QuickTime).
• Specify a custom user agent string.
• Automatic updates with Sparkle, so you'll always know if there's a new version.
• Open source code so you can contribute to iPhoney's rapid development.

System requirements:
iPhoney requires Mac OS X 10.4.7 or later

For more information, visit:
http://www.marketcircle.com/iphoney/






Linux Devices: iPhone-like Linux Phone Delayed

"Apple launches its iPhone today, a company attempting to build a similar touchscreen-based phone around an open, user-extensible Linux OS has acknowledged significant delays. OpenMoko now hopes to ship its first "mass market" model in October."

To read more, go to:
http://www.linuxdevices.com/news/NS8509737406.html





PC Mag: I Tried an iPhone

A chance meeting turns into a rare opportunity to touch and try this one-of-a kind Apple creation.

To read more, go to:
http://www.pcmag.com/article2/0,1759,2151936,00.asp



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