“The Apple Religion”
Appleism is a New Religion...
Apple's Spirituality
I Have Faith in Apple
Appleism is a New Religion...
There's an interesting discussion going on over at Beliefnet about Apple as a religion.
Beliefnet blogger David Kuo says:
For decades we have heard of the "Cult of Apple" and the "Mac Cult" - the relatively small group of slavishly devoted technology fanatics obsessed with Apple and its pontiff, Steve Jobs. These "cultists" were typically artsy, creative types, who sneered at anything Microsoft and "Windows" because Windows was a shamelessly pathetic rip off of Mac's operating system and because Microsoft "had no taste" – as Jobs once sermonized. And so people bought into this idea of the Apple cult.
Apple isn't a cult anymore, it has become a full blown religion with scores of millions of followers. The frenzy around the iPhone brings to mind the clamoring throngs that greeted Jesus at the height of his ministry.
There are many, many different tests for what makes something a religion. They range from belief in a higher power to sacred rituals to moral codes to sacred places. In every instance Appleism passes the test.....
Oh, and one more thing.
I am an Appleist. I have a MacBook and an iMac. My wife and I have more than 7,000 photos on iPhoto and more than 15,000 songs (all legal – ok, there may be a few from the old Napster days) on iTunes. We have at least four iPods in the house. I own Apple stock. I have watched every iPhone ad repeatedly. Since my own faith in Jesus requires that I have no God before my God it is clear that something in my life must change. And things will change. Right after I get that iPhone.
For more information, visit:
http://blog.beliefnet.com/jwalking/2007/06/appleism-kuo.html
Apple's Spirituality
Apple's use of spirituality in its advertising and in its approach to business is unlike that of any other technology company. It starts with Apple's own Genesis...
Text: David Kuo
Photos: Peter Irby
You can check it out at:
http://www.beliefnet.com/gallery/apple.html?pgIndex=0
I Have Faith in Apple
Brian Lam of Gizmodo says:
I'd say there are aspects of faith here, but for the most part, it's faith of the most practical sort.
People trust Apple to make technology that is easy and reliable to use, based on a proven track record. And some would say that it's done in a way more stylish than could have been imagined, which doesn't hurt the adoration. 100 Million iPods, or so, not mentioning the computers. That's kind of makes it the bible of MP3 players, as far as the numbers go.
What's interesting is that there are MP3 players with bigger storage capacities, features like built in radios, bigger screens, WiFi, and other tricks. Often they go for less money, too. By the stats, it doesn't make sense to go for an iPod. Yet millions have because of the ease and friendliness of the controls, design, and software. I've never been aggravated using an Apple product, and have lost many nights of sleep playing with PC Hardware (I started out in my industry as a zealous PC user, only to come around to the Mac after many years of experience with all sorts of technology.) This is completely practical, even if the resulting appreciation I have for Apple gear is as close as i'll ever get to loving a machine.
For the full commentary, visit here:
http://blog.beliefnet.com/jwalking/2007/06/appleism-gizmodo.html
Digg this
del.icio.us
Charles W. Moore
| 
| 
| 
| 
| 
| 
| 
|
|
|
|
| |