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This slick mobile application, free in Apple's App Store, combines fast, crisp reading with strong business functionality: digital, web, and social media integration, new advertising opportunities, reader engagement tools and constantly updatable content. All activity is pulled into the app which accommodates live feeds, cross-issue search and rich media, and complete current and archival magazine content, giving subscribers an exceptional reading experience with ultimate convenience.
Fresh content is fed in and available every time the reader opens the app. Readers can search across current and past issues, post comments and see what others are saying. Because this branded app helps build reader communities, it is an exciting loyalty and retention tool for circulators.
Says Texterity COO Carl Scholz, When we launched the first web-based digital magazines for the iPhone and iPod touch in 2007, it was an immediate hit. Our non-Flash solution worked great with only some minor changes for the small screen. But this new, magazine-branded native iPhone app takes things one step further by giving publishers a highly visible, dynamic mobile solution that drives readers back to their digital edition between publishing cycles. This increases shelf life and relevance. Even better, the process is turnkey: we build the platform and they brand it.
Premier Guitar ( http://digital.premierguitar.com ) and sister publication, Guitar Edge, have enjoyed unprecedented digital readership this past year.
Peter Sprague, CEO of Gearhead Communications/Premier Guitar, is excited to be first out of the gate with Texterity s new mobile solution. Says Sprague, We ve always believed in the integrated multimedia delivery of information, so we think of our print edition, digital edition, website, gear, and social media presence as integral pieces. Now with this branded mobile app, we are able to connect everything and be front and center where the action is in the App Store. To know that Texterity can do this from existing files is a big plus. I really think this app will be a tremendous tool for publishers who have neither the time nor resources to build their own.
The Premier Guitar app is an all-in-one mobile resource for guitar, amp and pedal reviews and information. Packed with the latest complete Premier Guitar print magazine issues, plus the latest gear news and all of Premier Guitar s video demos, factory tours and rig rundowns, readers have all the gear knowledge they need while on-the- go.
This app also includes issues dating back to October 2009. New issues will be available for download monthly. Users also receive real-time updates from PremierGuitar.com including news stories, videos, and product reviews.
For more information, visit:
http://www.texterity.com
and
http://www.premierguitar.com
Tags: iPhone ď iPhone Software ď
