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General Imaging, the worldwide exclusive licensee for GE digital cameras, announced today that HSN will offer the E1040 in black, silver, and an eye-catching, HSN-exclusive hot metallic pink.
Besides the 10-megapixel resolution, the E1040 boasts 4x zoom and a 3-inch LCD screen. As with all GE cameras, it also offers such advanced features as face detection, red-eye removal, panoramic stitching, and image stabilization. The E1040 also provides ISO 3200 sensitivity. These features are all embedded in the camera, meaning no additional software is needed.
All GE cameras offer movie mode, continuous-shot mode, and a variety of special scene modes – all at prices far less than many of their competitors.
The line of eight cameras represents the first time General Electric has bestowed its highly regarded and trusted brand on a consumer camera line. General Imaging, led by Chairman & CEO Hiroshi "Hugh" Komiya, is the exclusive worldwide licensee for the GE cameras.
General Imaging, based in Torrance, Calif., lifted the wraps on eight cameras in all, from the entry level to the "prosumer" level.
All of the GE cameras offer popular advanced features as standard at every price point, including face tracking, image stabilization, red-eye removal, high ISO sensitivity, and panoramic stitching.
The GE line sets a new benchmark for point-and-shoot digital cameras with a strong product identity that combines both ease of operation and a handsome consistency in look and feel across all models. "Consumers are demanding not just advanced features but stylish designs," Komiya said. "And General Imaging is meeting that demand with cameras that are a statement of style while offering all the latest technology."
Here are more specifics about the entries in the new GE camera line:
A Series
The most affordable, entry-level GE digital cameras. Remarkably feature-rich cameras for first-time buyers or those upgrading from first-generation digital cameras. Both include a generous 2.5-inch LCD screen. Powered by two AA alkaline batteries.
* The A730 features a 3x optical zoom and 7 megapixels of resolution.
* The A830 offers 3x optical zoom and 8 megapixels.
E Series
The intermediate level of the GE models offers features found on other brands' top-of-the-line models. The E1030 features a 2.7-inch LCD; all others in this series offer a spacious 3-inch screen. All are powered by rechargeable lithium-ion batteries.
* The E850 includes a 28mm equivalent wide-angle lens, a 5x optical zoom and 8 megapixels.
* The E1030 offers a 3x optical zoom and 10 megapixels.
* The E1040 includes a 4x optical zoom and 10 megapixels.
* The E1240 features a 4x optical zoom and 12 megapixels.
G Series (The G1)
The signature GE camera is its most compact model (3? inches wide x 21⁄2 inches high), yet it's big on performance. Perfect for soccer moms or anyone else on the go who wants a superb, snazzy point-and-shoot camera. Includes a 3x optical zoom, a vibrant 2.5-inch LCD screen, 7 megapixels, and a rechargeable lithium-ion battery.
X Series (The X1)
A high-performance camera for the more serious photographer. Boasts state-of-the-art optical image stabilization, 12x optical zoom, a 2.5-inch LCD screen, 8 megapixels, and a handgrip. Powered by four AA batteries.
Komiya said his goal is to be among the top three camera brands in the world within five years. "We believe digital cameras are still in a growth market," he said. "With the replacement cycle now down to three years, many consumers are buying their second or third digital camera, while others have been waiting for just the right camera to come along to make their first purchase. With our excellent quality, advanced features, strong value proposition and the great GE name, we are in a position to lift the entire category."
See spec sheets, product photos and more at:
http://www.ge.com/digitalcameras
For product details on the full line of GE cameras, go to:
http://www.ge.com/digitalcameras.
In an HSN exclusive, the E1040 will come with a free special bundle: an ArcSoft software package (including Scrapbook Creator, CD/DVD LabelMaker, DVD Slideshow, Greeting Card, and PhotoImpression), plus an additional HSN Birthday Surprise.
The July 22 engagement will represent the GE camera line’s second appearance on HSN. The May 1 appearance on HSN, featuring the ultra-compact G1, marked the first time GE digital cameras were made available to the public. GE cameras began reaching shelves of U.S. retailers later that month.
“We were very pleased with our first HSN experience,” said Hiroshi “Hugh” Komiya, Chairman & CEO of General Imaging. “Just as it was for the G1, we believe HSN provides an extremely effective channel for us to launch the E1040 before it’s available at major retailers.”
HSN reaches 89 million U.S. households through TV and is the fourth-largest cable network in the U.S. Its partners’ products are also available online at http://www.hsn.com.
“It will be great for HSN viewers to get a second look at GE cameras,” said Sandy Conrad, Senior Vice President, Merchandising with HSN. “Our shoppers recognize the GE brand for its long-standing reputation for quality and value. The E1040 delivers on that brand promise and offers our shoppers a lot of bang for the buck.”
“Consumers still have time to upgrade their digital camera for family vacations, weekend trips to the beach, back-yard cookouts, ballgames and summer sunsets,” said Rene Buhay, Vice President of Sales North America for General Imaging. “The E1040 will be perfect for all those things. And we think a lot of shoppers will go for the hot pink finish.”
An independent new company based in Torrance, Calif., General Imaging unveiled eight cameras on March 8 during PMA 07, the leading industry photographic trade show in Las Vegas. More information about GE cameras is available at:
http://www.ge.com/digitalcameras
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