When I noticed that The sleek lines and ultra-low profile styling of the new Fabrik SimpleDrive were designed by Pininfarina my interest was piqued. I'm a motorhead from way back, and Carozzeria Pininfarina is the Italian design house and coachbuilder that has styled most Ferrari automobiles beginning in 1952, as well as certain models of Maserati, Cadillac, Rolls-Royce, Nash, Peugeot, Austin, Morris, Riley, Wolseley, MG, Jaguar, Volvo, Alfa Romeo, Ford, Citroen, Fiat, Mitsubishi, Honda, and Lancia. I was and am an aficionado of the Farina-designed Austin A55 and A60 and Morris Oxford models, having owned some 17 examples, including these two Morris Oxfords.


Over the past 76 years, Pininfarina has turned out hundreds or thousands of the most alluring automobile designs ever conceived. For a taste, check out the galleries and multimedia videos on their Website:
http://www.pininfarina.com/
In recent years Pininfarina has also worked in the fields of product and interior design, hence the new SimpleTech SimpleDrive External Hard Drive - designed by Pininfarina

SimpleDrive is a stylish, high-performance external hard drive ideal for storing and backing up your music, video, photos and more. With Hi-Speed USB 2.0, setup is hot pluggable on the Mac and data transfer rates are fast and reliable.

SimpleTech's One-Click backup enables you to back up and protect your entire computer or only selected files with a single click, and the built-in capacity meter allows you to view the utilized disk space.

The different colors of the SimpleTech drive indicate its storage capacity:
Red (160GB)
White (250GB)
Sapphire (320GB)
Onyx (500GB)
Charcoal gray (750GB).
Pricing starts at $99.
For more information, visit:
http://www.simpletech.com/commercial/products/simpledrive-external-pininfarina.php
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Charles W. Moore
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