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According to IDC, converged mobile device shipments topped 80 million in 2006, a 42% increase over 2005, and continued growth is expected this year. In tandem, consumers' appetites for premium audio attachments that improve their listening experiences are growing rapidly. With 10 million iPhones expected to be sold in 2008, the opportunity for accessories manufacturers is enormous. Accessories are becoming a critical part of the portable device ecosystem, and the Shure MPA will redefine the audio quality of the convergence experience just as the iPhone promises to redefine what consumers can do on a mobile phone.
"In the past three years, we have watched the popularity of our earphones skyrocket as consumers have begun to recognize the value of premium accessories for their portable devices," said Mark Karnes, Executive Director of Marketing, Shure Incorporated. "The release of the iPhone promises to change the face of the music phone industry by getting serious music lovers to make the leap to a converged device. The Shure MPA combined with our award-winning earphones provides the missing piece of the convergence puzzle: one convenient accessory that seamlessly delivers premium audio for all portable listening activities."
The Shure MPA capitalizes on the company's ground-breaking modularity concept, first introduced in Shure's Push-To-Hear Control (PTH) and then brought to Shure's entire new line of Sound Isolating Earphones in January 2007. By coupling Shure earphones with the MPA accessory, consumers can easily bridge from personal listening nirvana to other communication activities that converged devices such as the iPhone offer. Instead of carrying both a pair of earphones and a music phone headset, consumers can incorporate the premium sound quality of Shure Sound Isolating Earphones into their mobile phone conversations, achieving new levels of sound quality, convenience, connectivity and portability.
MPA features include:
Low-profile VoicePort Microphone: Tuned to enhance intelligibility regardless of background noise, this professional grade Shure microphone uses Voice Port technology to provide superior sound quality and ensure that callers hear each other clearly even in noisy environments.
Control Button: Offers enhanced functionality and convenience by enabling consumers to easily send and end calls—without touching their phones. Additionally, with many phones, the control button activates call waiting, last number redial, voice dialing and mute.
Detachable, Modular Design: Provides greater flexibility by allowing users to remove the MPA in situations in which it isn't needed—such as at the gym or on a flight.
Two-Year Limited Warranty: Offers rugged durability, guaranteeing long-lasting performance.
Sleek Industrial Design: Reflects Shure's stylish look and feel in a portable package that is ideal for travel.
Pricing, Availability and Compatibility
Priced at $39.99 USD, the first release of the Shure Music Phone Adapter, the MPA-3c, will be available to consumers in the U.S. in August 2007 and will carry a two-year limited warranty. The MPA-3c and all Shure Sound Isolating Earphones may be purchased online at http://www.shure.com, as well as at select retail partners. Check http://www.shure.com for a complete list of Authorized Dealers.
In addition to the Apple iPhone, the Shure MPA-3c is compatible with the Motorola RAZR V3i. Future versions of the Shure Music Phone Adapter will be compatible with other popular music phone brands, including LG, Motorola, Nokia, Samsung and BlackBerry.
For more information about any of Shure's current consumer offerings, visit:
http://www.shure.com
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