953 On July 11, as the consumers lined up across the nation for the new iPhone 3G, thousands of soon-to-be owners were joined by giant, bulky, yellow cell phone cases. ZAGG, makers of a full-body protective skin called the invisibleSHIELD, was responsible for this unique campaign introducing their military-grade ultra-thin, ultra-tough transparent skin that protects the new 3G (and over 2500 other gadgets) without adding bulk.

Early reviews of the iPhone 3G show that it scratches more easily than its predecessor. In order to tout their product's unique qualities, ZAGG has launched a creative video campaign in which "Bulky Case," a man in an oversized yellow costume, struggles to perform daily tasks. From fitting into a bathroom stall to boarding an airplane, everything becomes more difficult when you add bulk. The videos have been featured as quick, punchy ten-second commercial spots on CNN, and even have their own website, http://www.bulkycase.com .


On the day the iPhone 3G became available in stores, Bulky Case greeted the lines of waiting customers at the Apple stores in New York, Chicago, Los Angeles, Atlanta, Houston, San Francisco and Denver. The costumed mascots handed out t-shirts, fliers, coupons and free invisibleSHIELDs to lines of customers that stretched for blocks. The event was met with enthusiasm, and within a few short hours supplies were exhausted.

"We were excited to implement this unique marketing campaign to educate the customers about our great alternative to bulky cases. And we are not at all surprised by the event's popularity. Who, after all, would want to hide their sleek new iPhone under a case when invisibleSHIELD can provide scratchproof protection showcasing the beauty of the product?" says Robert Pedersen, CEO of ZAGG.

In the weeks preceding the iPhone 3G release, ZAGG also e-mailed customers living in the major market cities, offering a free t-shirt with the Bulky Case logo on the front. Customers were invited to take a photo of themselves posing in front of an Apple store while wearing the t-shirt on the day of the iPhone 3G launch, and post it to ZAGG.com to earn a reward.

For more information on visit:
http://www.zagg.com
or
http://www.bulkycase.com

Tags: iPhone ï iPhone Hardware ï

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