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In case you missed yesterday's announcement from NewerTech, we wanted to let you know OWC has expanded our brand name memory line-up by offering Newer Technology's new NuRAM! Memory Upgrade Kits for select Macintosh desktop and notebook computers, as well as leading compatible brand PCs.

Claimed to be the lowest cost option on the market, they ll initially be available in PC8500 DDR3 1066MHz SO-DIMM memory modules up to 8GB for select Macbook Pro 13/15/17" Unibody , MacBook White Unibody , and Mac mini models, and up to 16GB for select Apple iMac models with savings of up to 50% compared to same size options directly available from Apple:

NuRAM 4GB DDR3 SO-DIMM Memory Module (1 x 4GB memory module) - $134.99
NuRAM 8GB DDR3 SO-DIMM Memory Kit (2 x 4GB matched memory modules) - $249.99
NuRAM 16GB DDR3 SO-DIM Memory Kit (4 x 4GB matched memory modules) $495.99

Widely heralded as the first company to develop and sell memory products for the Macintosh computer line and later used in the first PowerBook demonstrations, NewerTech thoroughly tests every NuRAM memory module to ensure high quality, compatibility and reliability as well as to meet all manufacturer specifications. With such quality assured performance, all NuRAM brand memory is backed by a lifetime warranty.

Of course, if you prefer the peace of mind our OWC brand memory modules and kits have given you with their major brand name chips, lifetime advance warranty, 30 day money back guarantee, as well as always being ready and available to order, we ll continue to offer them as well

Who doesn t like getting an even better deal? When you purchase a NuRAM Memory Upgrade from us, you can enjoy up to $50 additional savings through our memory module Trade-In Rebate Program. With the rebate, the net cost of the NuRAM 8GB Upgrade Kit is 50% less than factory options while the net cost of the NuRAM 16GB Memory Upgrade Kit is 55% less than factory option. For more information, check out our Rebate Center.