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The brain child of Steve Becker, of MacEase, TheMacBundles represents a unique cooperative marketing model that offers a win-win situation for both developers and consumers. Unlike some other bundle offers, there really is no middleman. Developers have come together to provide a compelling group of software at a compelling price. That means that developers get an equitable distribution of the sale price and buyers get a great price.
Says Kee Nethery, CEO of Kagi, "This model is especially attractive to Kagi. It has always been our mission to find ways to help developers monetize their wares at a fair price. The MacBundles does exactly that. We are very proud to support it."
Often smaller software developers have little opportunity to get widespread exposure to for their software without giving up a significant portion of their revenue as well. With the launch of the TheMacBundles, developers have market presence and a fair share of the profits.
Featured Bundles on the TheMacBundles will contain only highly regarded software - with the latest version of each title. New bundles will be offered on a regular basis.
Because part of the goal of TheMacBundles is to provide an opportunity to introduce high quality but lesser-known titles to as many consumers as possible, each bundle will be available for only a short period of time - generally only two or three weeks - and the same programs usually will not be offered more than once a year.
Kagi:
http://www.kagi.com
TheMacBundles:
http://themacbundles.com
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