1345 In this week's Less Tangible coumn, Marc Zeedar says:

We've looked at how to add resale value to your product, but after you've done that, you still need to come up with the compromise of the appropriate price.

The pricing of used items is the key to selling. If you mark something too low it will sell quickly, but you didn't get the value you could have out of it. If you advertise it too high, though, you might scare off potential buyers who don't realize they can negotiate. Buyers who really know their product won't even consider you -- they'll think you're absurd pricing your item that high.

The most important thing is to know the value of what you're selling. This sounds simple and obvious, but you'd be surprised how many sellers ignore it.

You can check it out at:
http://www.macopinion.com/columns/tangible/04/08/20/index.html

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