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Press Release Edited By Applelinks Contributing Editor Charles W. Moore
Fans of digital music can now dress up their iPods with one-of-a-kind protective cases made using reclaimed vinyl records. Created by Contexture Design, the cases are known as '45', after the typical playing speed of 7-inch vinyl records.
Made to fit iPods ranging from 20 GB to 80 GB, the cases are composed of thermoformed vinyl records, felt padding of 40 per cent recycled fibers, cork and a plexiglass window.
Why 45's? The center hole is the same size as the iPod's click-wheel. In a key design feature, the centre hole of each case's record has been positioned to fit exactly around the iPod's click-wheel. Secondary openings provide access to charging and headphone jacks.
'45' iPod cases are currently available at http://www.45ipodcases.com , a Contexture Design website. Online, buyers choose their favorite available vinyl records, which are then custom built, making them among the most personalized portable media case on the market.
'45' iPod cases are available for the sticker price of $45. As a further incentive, Contexture offers a $5 rebate in exchange for participation in a street-level marketing campaign. To qualify for the rebate, participants hang concert-style posters of the product around their neighborhood.
"'45' is a perfect mix of past and present," says Nathan Lee, Contexture Design co- founder. "We're taking an old music media and using it to protect and personalize cutting-edge audio technology – digital meets analog."
"Music is a very personal thing," says founding partner Trevor Coghill, "and with the '45' iPod case, music aficionados can finally personalize their iPods to the same degree."
'45' iPod Case Specifications
Material:
vinyl 45, felt padding, cork liner, plastic window
Size:
5 x 2 3�4 x 3�4 inches
Old media protects new media. Reclaimed vinyl 45's wrap around a 30 or 60 gig ipod while the protective window and felt lining keep all your music safe.
access to charging port, headphone jack, and hold switch
Compatible iPod Model and Sizes
video 30GB, 60GB, 80GB
color/photo 20GB, 40GB, 30GB, 60GB
monochrome 20GB, 40GB
To view '45' iPod cases, visit:
http://www.45ipodcases.com
http://www.45ipodcases.com/caselist.php
http://www.45ipodcases.com/home.php
Tags: News ï iPod News ï
