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Known as '45 nano,' the cassette-cases follow January 2007's release of '45,' Contexture's limited-edition iPod cases custom-made from vinyl 7-inch records.
"Reusing an old music medium to protect technology that surpassed it really resonates with us as music fans and sustainable designers," says Trevor Coghill, Contexture Design co-founder.
"Before iTunes' playlists, people made mix tapes," says founding partner Nathan Lee of the similarities between cassettes and digital music players. "And like iPods and nanos, tapes were also a really portable music technology."
One side of the cassette-cases has been hollowed out to fit first- and second-generation iPod nanos, shielded by a clear plastic window that includes openings for access to the music player's controls, headphone jack and charging dock.
The cases' flipside has been retained and looks like a 'vintage' cassette. For added cushioning, the cassette-cases include foam padding and come enclosed in their original, clear plastic cases.
According to Contexture's philosophy of using recycled and repurposed materials, '45nano' has been designed and constructed sustainably using reclaimed tapes and foam padding.
Contexture has already begun working on similar cases for the recently released third-generation iPod nano.
'45' and '45 nano' are available online for the sticker price of $45. As a further incentive, Contexture still offers a $5 rebate to online buyers who participate in the street level poster campaign. To qualify for the rebate, participants hang concert style posters around their neighbourhood.
To view 45 nano cases visit http://www.45ipodcases.com . To download print quality images visit http://www.45ipodcases.com/press.php
Backgrounder: '45' nano Cases
'45' Nano Case Specifications
4 x 2 x inches
access to charging port, headphone jack, and hold switch
Compatible iPod Nano Models and Sizes
1st generation 1GB, 2GB, 4GB
2nd generation 2GB, 4GB, 8GB
3rd generation model currently under development
For more information, visit:
http://www.45ipodcases.com/nano/index.php
Tags: Software Updates ď Audio & Video ď
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