I figured it out: people who complain about price do it because they are jealous. They want something they can't afford and it irritates them.

For instance, I don't wear jewelry. It has zero appeal to me. I can't even fathom the attraction. So if someone has bling and says, "Hey, this ring cost $10K," I'm like, "So?" I care nothing about it. It means nothing to me. It could cost $5 or $100,000 and it would mean the same to me. I'm not jealous or angry or anything. I have no emotional connection to the issue because it's not something I care about.

But show me something I desire: a fancy sports car or awesome computer or giant HDTV and I'm drooling. Then tell me the price and I'm frustrated because it's too high.

Surfing news sites and message boards after Steve Jobs' Macworld keynote address shows a lot of people are angry about the "high" price of Apple's new laptop, the MacBook Air. Anger is an emotion. That means people are involved, connected. They want this thing. And it's too expensive.

As far as Apple is concerned, that's just fine. The MacBook Air is a speciality laptop for people who want or need thin and light. It's also for people who don't want to compromise and have a laptop with a smaller screen, slower processor, or fewer features. It's priced accordingly. I'm sure Apple knows it's not going to sell a billion of these, but that's okay. They'll sell plenty. It's little different from the high-end 17" MacBook Pro, which is similarly expensive and geared at a niche market.

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