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It was quite a challenge to start a new case line only a few days before Chinese New Year, but our factories stepped up and devoted hundreds of skilled craftsmen to beat the tight deadlines. It was a real thrill to see them accomplish this first hand.
With over 20,000 Bubble Sleeves currently in the U.S., and additional designs arriving soon, Hard Candy Cases is poised to meet the demand of consumers who want to protect their new purchase on day one of iPad ownership. Through the direction of CEO Tim Hickman, the Apple accessories veteran who started Speck Products, Hard Candy Cases manufacturing company in China dedicated two straight weeks and over 600 skilled workers during Chinese New Year in order to meet the iPad launch date.
Consumers often see the buzz and hype surrounding the first to market accessories, and Hard Candy Cases wanted to record and share the experience to show how these quality cases were made so quickly. From the bubble sleeve mold to zipper detail, the video describes the process of piecing together thousands of Bubble Sleeves at the China manufacturing plant under extremely strict timelines.
"We wanted to create a case that had more style and protection than the typical neoprene sleeve. We took it a step further by custom molding rubber feet inside the case that add 2-3x the drop protection, and which allowed us to start manufacturing the casing earlier. To make it all happen, we are blessed to work with one of the best factories in China," said Tim Hickman, CEO of Hard Candy Cases. "It was quite a challenge to start a new case line only a few days before Chinese New Year, but our factories stepped up and devoted hundreds of skilled craftsmen to beat the tight deadlines. It was a real thrill to see them accomplish this first hand."
Superbly crafted with detailed stitching and zipper, the EVA molded, rigid Bubble Sleeve features shock absorbing fitted rubber bumpers to keep the iPad securely in place. A soft, padded interior lining protects the Multi-Touch display from harsh environments. The Bubble Sleeve is available in Green, Pink and Black and retails for $49.95.
The entire line of iPad sleeves and shells are available to order at:
http://www.HardCandyCases.com/ipad-products.html
Founded in 2009, Danville, CA-based Hard Candy Cases is a startup from computer accessory veteran Tim Hickman, former GM of Speck Products. The company merges fashion and function to distinguish and protect mobile computers from the wear and tear of daily use. Additional information can be found at:
http://www.hardcandycases.com.
Tags: iPhone ď iPhone Hardware ď iPod ď iPod Hardware ď
