1793 Continuing a commitment to philanthropic initiatives, GOSUB 60 (GS60), an independent innovator, publisher and marketer of mobile entertainment, today delivered its first cause-related game title under the Mobile Deluxe brand to the iPhone. A game that has already donated close to $8,000 to breast cancer awareness and education, Bliss engages players in the fight against breast cancer by allowing them to turn game points into donations to the Beautiful Day Foundation.

Developed for the escalating female casual game market, Bliss takes players through a series of puzzles and levels in a stimulating game of shape and color matching. Once players reach certain point milestones in gameplay, they earn pink ribbon codes to be exchanged at http://www.blissdonation.com for donations to the Beautiful Day Foundation. Dedicated to raising awareness and providing breast cancer education to women across the globe, the Beautiful Day Foundation gives support to young women diagnosed with the disease.

"At GOSUB 60, we wanted to evolve the idea of social responsibility into something beyond the 'shop for a cause' methodology by allowing consumers to interact with the cause," said Josh Hartwell, CEO of GOSUB 60. "Since the availability of Bliss, over 33,000 ribbons have been accumulated on the donation site, translating into around $8,000 donated to the cause. The iPhone has widened the door for mobile games and applications, and we expect this campaign to reach even greater heights through this version in partnership with the inspiring Beautiful Day Foundation."

"We are thrilled to be teaming up with GOSUB 60 in this unique fundraising initiative that allows us to not only make an impact in the lives of women diagnosed with breast cancer, but also to share this passion directly with consumers," said Christiaan Rollich, president of Beautiful Day Foundation. "It is great to be able to reach out to millions of mobile phone users and work with a company that gives back to the community."

At the Bliss donation site, players can track donations, share stories and get information on the charity. To track the full number of donations to-date, detailed information on contributions is accessible at http://www.blissdonation.com. In addition to the iPhone, Bliss is available through major carriers and for Blackberry. For unlimited access on the iPhone, the price is only $0.99. Downloads will be available through the Apple App Store and BlackBerry App World. For more information on Bliss, visit:
http://www.MobileDeluxe.com

Tags: Games ï Game News ï iPhone ï iPhone Software ï

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