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Press release edited by Applelinks senior editor Kirk Hiner

WishMix, a company developing software and services that merge entertainment with social interaction and ecommerce, announced the availability of a new assortment of wishlists for free download from the company's website. Wishmix users now have a wide selection of pre-"mixed" iTunes wishlists based on popular genres (such as Hip-Hop/Rap and Jazz), Current Top 100, and Billboard Top 100 going back many years (to 1946).

Started by former Apple developers, WishMix offers consumers the easiest way to window-shop for new music at the Apple iTunes store, and share their iTunes wishlist compilations with others.

Wishmix lets users create wishlists from the vast selection of music from the iTunes store, that contain as many 30 second song samplets as they like, in a "playlist" format of continous play, that they can share with friends and family.

Using WishMix, consumers can passively sample music without having to search for songs individually or to click on each one, as they currently have to do shopping at iTunes alone.

"We wanted to give iTunes users the easiest way to sample music recommendations and share them with their friends," said Benjamin Factor, marketing manager of WishMix. "It’s a great way of combining social networking with e-commerce, since consumers are encouraged to share their wishlists with friends."

WishMix is immediately available from the WishMix website as a free download for Mac OS X 3.0 or newer.