123 Fox Reality Channel, the only all-reality, all-the-time cable and satellite network, heats up this fall with the debut of the first Apple iPhone mobile video service to feature reality-only content. The mobile service is aimed at keeping the legions of reality fans engaged and passionate, by enabling them to access unscripted programming anytime and anywhere. It is the first and only service to deliver mobile video for Fox Reality Channel, and includes opportunities for targeted, dynamic mobile advertising. Fox Reality Mobile is available now, and can be directly accessed on iPhones and smartphones either online via http://www.foxreality.com or via mobile URL http://mvideo.foxreality.com

Mobile users will have the opportunity to view behind-the-scenes clips, and bonus content from Fox Reality Channel Original Series, "Battle of the Bods", "2008 Fox Reality Channel Really Awards", "Solitary", "The Academy", "Gimme My Reality Show!", "Reality Binge", and "Night Club Confessions" to name a few. In addition, users will be able to share their favorite video content mobile-to-mobile with a "Send-to-Friend" feature, as well as save their favorites and search for more Fox Reality Channel videos.

The mobile video content is made possible through the use of Transpera's Bridge System and advertising platform, which couples content and targeted ads to make the experience seamless for the user, and offers advertisers the ability to imbed their messages in a variety of formats.

"Giving the reality fan access anywhere on their terms is our goal. Given the ease of use of the iPhone , combined with the ad delivery abilities of Transpera, we believe that the experience of the user will be exceptional," said Ed Skolarus, Vice President, Business and Operations, Fox Reality Channel. "Reality fans everywhere will receive real-time updated information along with new and exciting reality content on a daily basis making the service a must have."

"We're thrilled to work with Fox Reality Channel and believe by blending video delivery with seamless ad integration, mobile users will come away with an enjoyable video experience that partners can monetize," said Frank Barbieri, founder and CEO of Transpera.

Fox Reality Channel launched in May 2005, to become the first destination for lovers of unscripted programming. Fox Reality Channel is the only all-reality, all-the-time television channel featuring compelling original programming, never-before-seen U.S. premieres of international reality hits, and network favorites, with RealityRevealed segments providing exclusive interviews and insights into reality's most memorable moments. Fox Reality's programming is available to over 40 million subscribers and can be accessed via broadband, mobile devices and other digital platforms such as iTunes and Hulu. For more information on Fox Reality Channel programs and schedules visit:
http://foxreality.com

For more information visit:
http://www.transpera.com

Login   or   Register    

Name:

Email:

Location:

URL:

Smileys

Remember my personal information

Notify me of follow-up comments?

Submit the word you see below: