There have been a lot of people writing about the "failure" of AppleTV lately. What I find odd is that this is about a product where we can only guesstimate sales numbers since Apple doesn't tell us. Current estimates are sales of 800,000 units in 2007, which seems a tad high to me, though it could actually be low. We just don't know since Apple doesn't tell us.

But do AppleTV sales even matter? Does it matter if Apple sold 500,000 or a 1,000,000? It does not and here is why.

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