1562 While venturing over to Doritos.com to ask them why their Guacamole Doritos taste exactly like regular, non-green Doritos, I came across the Doritos Download It Sweepstakes. Two lucky winners a day will get $20 in iTunes gift certificates, with the grand prize winner walking away with a 40 gig iPod and $150 in iTunes moolah.

They want your e-mail address, natch, and a home phone number. Here's the data collection bit:

DATA COLLECTED: All names are compiled in a database unless you opt out. Information collected in connection with the sweepstakes will be used in accordance with Frito-Lay, Inc. privacy policy and these official rules. In the event of any discrepancy between the privacy policy and these Official Rules, these Official Rules shall control and govern.

Keep in mind that if you joined the national Do Not Call list, this will probably constitute a "prior business relationship," meaning that Frito-Lay and Underground Online (the co-sponsors) can call you at home.

Here's the odd part:

NEITHER IPOD NOR ITUNES MUSIC STORE IS A SPONSOR OF, OR ASSOCIATED WITH THE SWEEPSTAKES.

Besides referring to iPod and iTunes as if they're legal entities (as opposed to Apple Computer, which owns the two names as trademarks), how freakin' weird is this? Really gives you an insight into how the little music player that could has helped Apple break through into a lot of people's "mindspace."

Has it become such an icon of "cool" that companies want to use its name and likeness to promote their products even if they can't get Apple to co-sponsor them?. Apparently.

Bill's been using Macs since the late 80s. When he's not making smartass remarks to amuse Kirk Hiner, he enjoys fighting for the user.

Tags: iPod News ï

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