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With an average of 500 Walls being created a day, users of all skill-sets are tapping into the Cooliris technology for their professional and personal use. Two releases are included below: one focuses on the momentum/adoption and the other focuses on the innovations
Cooliris has been adopted by organizations like CBS's TV.com, Taylor Swift, Hindustan Times, and the Hollywood Reporter
comScore and Google analytics have been added Cooliris users can measure engagement with the individual pieces of content on their Cooliris Walls.
Cooliris Walls are now dynamic. Users can continually update and add content to existing walls and these changes are reflected wherever the walls are posted. Update once, and changes are automatic across all the locations you have the wall, including Facebook, Twitter, and/or your blog/website.
The embeddable Cooliris Wall provides a completely new visual environment that makes browsing, searching, viewing, and sharing high-quality visual content faster and easier. Cooliris users can scroll easily and intuitively through hundreds of images and videos in seconds and select content to view on the same page with just one click.
With the embeddable Cooliris Wall, publishers typically see a five to six time increase in engagement on their web pages. The version, released today ( http://blog.cooliris.com/wp-content/uploads/2010/04/cooliris-innovation-PR-2010April21.pdf ) , adds support for comScore and Google Analytics. Now publishers, advertisers, and media planners can more easily measure the impact Cooliris has on their website.
Cooliris Express Features and Benefits
Cooliris Express ( http://www.cooliris.com/yoursite/express/ ) is a free tool that lets users of all skill levels create compelling digital experiences that showcase their photo and video content. With Cooliris Express, users can quickly and easily embed customized Walls of rich media on any website, blog, or social network.
Cooliris Express debuts the ability to easily publish and update photo galleries for social networks and blogs from one central location, alleviating the headache of multiple galleries, usernames, and passwords. To access and update Walls across all of a user's accounts, such as Facebook, Twitter, and Google, Cooliris Express has enabled a single login that either leverages a Facebook or Google username. Additionally, users can create a unique login, if they prefer.
Cooliris Express introduces dynamic editing capabilities with which users can update and change the content on their Walls at any time. In the previous version users would have to create new Walls to showcase new content. Now users can add or delete photos and videos from their existing Walls, keeping their Cooliris Walls alive, fresh, and a direct reflection of their lives and interests in real-time.
In addition, Cooliris simplified the navigation and created a new user interface for editing and uploading photos in Cooliris Express, all based on user input and suggestions, to make the process more intuitive for non-technical users.
Embeddable Cooliris Wall Features and Benefits
The embeddable Cooliris Wall empowers publishers and developers to provide all site visitors with the Cooliris media experience within a web page, without requiring the Cooliris browser plugin (http://www.cooliris.com/desktop/ ) . Cooliris embeddable Walls give publishers and website owners a better and more memorable experience for their visitors, leading to greater retention and return visits.
With the embeddable Cooliris Wall, publishers typically see a five to six time increase in engagement on their web pages. Publishers and developers wanted hard numbers to back this up, so Cooliris is now giving them new ways to measure the impact of the technology.
New comScore and Google Analytics support in Cooliris Walls gives publishers a concrete way to document and report the increased engagement for advertisers and media planners, increasing potential ad opportunities and revenue. Cooliris' agreement with comScore was vetted with their current standards, and each piece of content is counted as a page view. Now enterprises and publishers can measure the success of their Cooliris Walls and take these views into consideration when tabulating their site metrics and Cooliris' ability to increase user engagement.
New opportunitie for Facebook and Twitter sharing in Cooliris Walls help publishers drive viral distribution of content for further exposure and traffic, while allowing users to easily share individual items from an embedded Wall directly with friends or followers.
Improved performance and animation have the Cooliris Wall scrolling even faster, making interactions even smoother.
Cooliris:
http://www.cooliris.com/
Cooliris Blog:
http://blog.cooliris.com/2010/04/20/new-cooliris-express/
Cooliris Express:
http://www.cooliris.com/yoursite/express/
Embeddable Cooliris Wall (developer documentation):
http://www.cooliris.com/developer/
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