Case Logic Expands Line of Apple-Specific Accessories at Macworld Expo 2009
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Having established themselves in the consumer electronics space for 25 years, Case Logic continues its legacy of developing innovative solutions with a renewed focus on addressing the needs and desires of today's on-the-go consumer. In 1984, the company started with a simple goal: creating a solution for cassette tapes rattling around on the floor of the car while traveling to the ski slopes. Today, Case Logic offers more than 350 innovative products as an industry leader committed to developing and delivering intelligent organization solutions for the ways people live, including products developed specifically for Mac and iPod enthusiasts.
"Case Logic is thrilled to celebrate 25 years of helping consumers organize and store their favorite electronics, including their iPods and MacBooks," said Jeff Warde, director of marketing for Case Logic. "We are excited to continue this legacy of innovation with the introduction of a new generation of mobile lifestyle solutions for fans of Apple products."
Case Logic's innovations for 2009 include a new generation of iPod cases designed for everything from the new nano to the touch and iPhone and sleeves specifically designed for MacBooks.
iPod Cases
Case Logic introduced five new collections of iPod-specific cases in September 2008 and offers consumers the ability to showcase their own individuality with a variety of styles, colors and trend-forward designs. All of these cases provide the protection and innovation that has become synonymous with Case Logic over the past 25 years.
MacBook Sleeves
The travel and technology industries are changing rapidly with new guidelines and Case Logic has developed solutions that will help consumers navigate through these changes with more ease and efficiency. One of the highlights of its new product assortment is a collection of MacBook-specific sleeves. In August 2008, Case Logic responded to new guidelines implemented by the Transportation Security Administration (TSA) surrounding carry on luggage by introducing the Security Friendly collection of laptop sleeves. This new collection makes navigating through airport security faster and easier by allowing travelers to pass through screening checkpoints without removing their MacBook from the protection of their sleeve for individual inspection.
Mobile Lifestyle Accessories
Case Logic will also be showcasing their portable hard drive cases designed to protect important data, and a limited assortment of multi-use messenger bags, backpacks and photo accessories.
To learn more about Case Logic and its assortment of mobile lifestyle organization and storage solutions, visit:
http://www.caselogic.com
