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New EOS Rebel XSi Places Superior Optics and Professional Features into the Hands of Emerging Photo Enthusiasts With Optically Image Stabilized Lens Kit and 'Pro' Features

Canon U.S.A., Inc.'s EOS Rebel series of digital single lens reflex cameras - the cameras that defined and refined what it means to be an "entry level" digital SLR - have now redefined the gateway prowess and "pro-ness" of the DSLR category with the introduction of the line's new leader, the 12.2-megapixel EOS Rebel XSi camera. Incorporating a number of high-end functions and technology found in Canon's professional SLR models, the EOS Rebel XSi camera boasts an improved autofocus sensor, enhanced 14-bit A/D conversion, an advanced Live View function, and the proprietary DIGIC III image processor. When paired with any of the more than 60 compatible Canon EF and EF-S lenses, including optically image stabilized EF-S lenses like the EF-S18-55mm f/3.5-5.6 IS - now included in the EOS Rebel XSi kit - or the new EF-S55-250mm f/4-5.6 IS, the EOS Rebel XSi DSLR delivers images that will delight and inspire family and friends at an entry level price tag.

"This new EOS Rebel XSi camera is the answer for those who have been waiting to make the leap from digital point-and-shoot to digital SLR or from an older SLR to the latest generation of advanced technology, while still including the creative controls their old camera afforded them," states Yuichi Ishizuka, senior vice president and general manager, Consumer Imaging Group, Canon U.S.A.

Luxury Feel and Function

At first glance, one notices the Rebel XSi's large, 3-inch LCD monitor, enhanced from the 2.5-inch screen on the Digital Rebel XTi model. The larger 230,000 pixel screen makes it easier for users to review images and scroll through the Rebel XSi camera's menus. The larger-sized display provides the ability to use a larger font size for menu text, making it easier than ever to read settings and options. The new screen also features a broadened color gamut, seven brightness settings for easy viewing under a variety of shooting conditions and a wide viewing perspective in all directions.
The EOS Rebel XSi camera features a substantial yet streamlined profile, with curved edges, contoured surfaces, conveniently placed controls and comfortably constructed rubber grip and thumb rest that all contribute to fatigue-reducing hand fit. The camera body is constructed of a rugged yet lightweight combination of stainless steel and polycarbonate embedded with glass fiber. The chassis exterior is enrobed in a durable ABS and Polycarbonate resin and offered in a choice of silver or black finishes.

Improved Image Quality

At the heart of the new EOS Rebel XSi is its newly designed 12.2 megapixel APS-C size Canon CMOS sensor. This new sensor employs large microlenses over each pixel to reduce noise and enhance sensitivity up to ISO 1600, which is ideal for high-quality images in low light. The APS-C size sensor retains a 1.6x focal length conversion factor compared to full-frame digital image sensors or 35mm film format cameras.

Another image quality enhancement is the upgrade of the Analog-to-Digital (A/D) conversion process to a 14-bit A/D processor. The inclusion of the 14-bit A/D process means the Rebel XSi camera records up to 16,384 colors per channel and allows the camera to produce images with finer and more accurate gradations of tones and colors. This is ideal for shooting outdoors where subtle hue changes in sky, water or foliage can really add to an image.

The Canon EOS Rebel XSi DSLR also incorporates the optional Highlight Tone Priority and High-ISO Noise Reduction functions first introduced in 2007 with the EOS-1D Mark III Professional Digital SLR and now available for the first time in an entry level Canon digital SLR camera. Additionally, the new camera is equipped with Canon's Auto Lighting Optimizer technology, which corrects image brightness and contrast automatically. Introduced last year in the EOS 40D camera, this valuable optional feature now works in all exposure modes and utilizes Face Detection technology to prevent underexposure with backlit faces.

DIGIC III Image Processor

If the 12.2-megapixel APS-C size CMOS sensor is the heart of the camera, then Canon's DIGIC III processor is the brain. The latest generation of Canon's proprietary image processing engine, DIGIC III technology ensures that the fine details and natural colors of the images are optimally recorded. The DIGIC III processor also manages the camera's efficient energy consumption and high-speed signal processing performance. The EOS Rebel XSi is the first model in the Rebel series to incorporate DIGIC III.

Enhanced Live View

Introduced in 2007 on the EOS-1D Mark III DSLR, this function makes its debut in an entry level Canon DSLR with the EOS Rebel XSi camera. Live View allows users to frame shots through the LCD screen rather than the viewfinder. Going beyond the manual focus and phase-detection AF capabilities of earlier EOS models with Live View, the EOS Rebel XSi camera adds a new "Live Mode" contrast-detection AF function that allows the camera to focus automatically during Live View without lowering the reflex mirror.

Improved Autofocus and Framing Rate

The EOS Rebel XSi Digital SLR utilizes a precise nine-point Autofocus (AF) system featuring a newly developed AF sensor that improves the camera's subject detection capabilities compared to earlier models. The new Rebel XSi DSLR provides a cross-type AF measurement at the center that's effective with all EF and EF-S lenses, while providing enhanced precision with lenses having maximum apertures of f/2.8 or faster. The cross-type AF measurement reads a wider variety of subject matter than conventional single-axis AF sensors and thus increases the new camera's ability to autofocus quickly and accurately. The EOS Rebel XSi is also the fastest firing Rebel model to date, capable of continuously capturing 3.5 frames per second for bursts of up to 45 images in large/fine JPEG mode and 6 frames in RAW mode. The faster frame rates and finer focusing capabilities of the Rebel XSi together with its impressive image burst rate will help photo enthusiasts preserve family milestones or capture split second sports action at just the right moment.

EOS Integrated Cleaning System

The new Rebel XSi DSLR utilizes Canon's EOS Integrated Cleaning system, first introduced on the EOS Rebel XTi camera. The camera's Self-Cleaning Sensor Unit shakes dust particles off of the low-pass filter in front of the sensor. The dust is then trapped by an adhesive along the base, preventing it from causing further nuisance. Cleaning is engaged each time the camera is powered up or shut down or manually through the "clean now" function.
The second part of the cleaning system involves post processing with a compatible personal computer and the supplied Digital Photo Professional software. Here the camera maps any spots that may remain on the sensor, saving it as Dust Delete Data and subsequently subtracting dust spots from the final image during post processing. A third option includes a manual sensor cleaning function which raises the mirror and allows users to clean dust that may have stuck to the low-pass filter.

Back to the Basics

In keeping with its EOS system heritage, the new Canon EOS Rebel XSi camera is equipped with a host of useful creative controls, including shutter speeds ranging from 1/4000 sec. to 30 sec. plus Bulb, a choice of four metering patterns including 4% spot metering (another first for the Rebel series), a wide range of exposure modes from fully automatic to fully manual, depth of field preview, mirror lock and much more. The new camera is fully compatible with all Canon EF and EF-S lenses, as well as EX-series Speedlites, an optional Battery Grip, and remote control and viewfinder accessories.

A departure from previous EOS Digital Rebel models, which accommodated CF type memory cards, the new EOS Rebel XSi camera utilizes SD and SDHC memory cards including those with capacities higher than 2GB, making it the perfect upgrade for users already equipped with SD cards from point-and-shoot model cameras. Additionally, the EOS Rebel XSi camera utilizes Canon's new high-capacity LP-E5 lithium ion battery pack, which provides 50% more exposures per charge than earlier models with virtually no increase in size or weight.

In the Box

Expected to ship in April 2008 the Canon Rebel XSi camera is available in body-only configuration which includes a rechargeable battery pack and charger, USB and video cables, a neckstrap, an EOS Solutions Disk CD, and a 1-year Canon U.S.A., Inc. limited warranty. The new camera will also be available in a lens kit version which includes everything in the body-only kit plus the EF-S18-55mm f/3.5-5.6 IS zoom lens. The two versions carry estimated retail prices of $799.99 and $899.99, respectively.

EF-S 18-55mm f/3.5-5.6 Image Stabilizer Lens

First introduced in August of 2007, the Canon EF-S 18-55mm f/3.5-5.6 IS zoom lens is Canon's answer to consumer demand for a high-quality yet affordable optically image stabilized lens and is included as the standard lens in the Rebel XSi kit configuration. The lens features the wide-angle to mid-range zoom flexibility of its non-IS predecessor with the significant advantage of Canon's true optical, lens-shift image stabilization system that yields up to a full four stops of image-shake correction. The EF-S 18-55mm f/3.5-55.6 IS zoom lens sells separately for $199.99*, but when customers purchase the lens kit version of the Rebel XSi the difference in price is only $100* from the price of the body-only kit. Canon is offering the lens kit at this discount so that more customers can enjoy the benefit of a lens based image stabilizer system.

The higher performance provided by Canon's lens shift IS system (compared with the in-camera body sensor shift type offered in some competitive SLRs) includes the ability to optimize the lens performance for specific shooting situations such as low light, long-zoom or movement while shooting (or virtually any combination of the three). What's more, the photographer can see the optical image stabilization effect in the viewfinder. As the image already appears steady in the viewfinder or on the screen through the Rebel XSi Live View function, better framing and composition is possible allowing the photographer to concentrate on the best shot more comfortably.

EF-S55-250mm f/4-5.6 IS Lens

Like the standard kit lens, the optional EF-S55-250mm f/4-5.6 IS offers users of Canon EOS Digital SLRs with APS-C type CMOS sensors an affordable, lightweight, high-performance lens with tremendous range and flexibility. Given the 1.6x conversion factor inherent in the APS-C sized sensor, the high zoom ratio of this EF-S 55-250mm lens actually achieves the equivalent focal length of 88-400mm (in 35mm format).

Canon's true optical, lens shift image stabilizer offers users an equivalent shutter speed that is approximately 4 settings faster, making hand-held lower light or long zoom photos easier to capture without blurring. What's more, the lens can automatically distinguish between normal shooting and panning shots and select the optimum Image Stabilizer mode for each.

In stores now, both the EF-S 18-55mm f/3.5-5.6 IS and the EF-S55-250mm f/4-5.6 IS zoom lenses are manufactured by Canon specifically for the EOS Rebel XSi , EOS 40D and every other EOS SLR that takes EF-S lenses including earlier Digital Rebel cameras and the EOS 20D, EOS 20Da, and EOS 30D models. Though standard in the EOS Rebel XSi kit, the EF-S 18-55mm f/3.5-5.6 IS lens is also available as a stand alone purchase and carries an estimated retail price of $199.99. The optional EF-S55-250mm f/4-5.6 IS lens is available at an estimated retail price of $299.99.

Canon U.S.A. Adds Three New "A"s to Its Acclaimed Array of PowerShot Point & Shoot Digital Cameras

Canon U.S.A., Inc. is expanding its acclaimed and perennially popular A-series of PowerShot digital cameras with the introduction of three new, easy-to-use, easy-to-afford, feature-rich models: the optically image stabilized 8.0 megapixel PowerShot A590 IS; the 8.0 megapixel PowerShot A580, and the creatively color-keyed 7.1 megapixel PowerShot A470 digital cameras.

As always, a high level of technological wizardry - forged over Canon's 70 years of imaging innovation and continually refined to meet the photography needs of every user from the tentative first timer to the passionate photo pro - is part of the birthright of every Canon A-series camera. Add in these cameras' ultra-affordable pricing - ranging from an estimated $129 - $179 each - and the ever-present convenience and cost effectiveness of power driven by two AA batteries (rechargeable recommended, but standard alkaline are acceptable) and it is no small wonder that Canon's PowerShot pedigree remains popular among consumers.

"Whether capturing the expression of delight on a child's face amid a flock of brightly colored birthday balloons; the brilliant sunlight as it reflects off newly fallen snow, or the fiery-orange horizon as day slips into night, these three new PowerShot A-series digital cameras make capturing, saving and sharing memories as simple as 1-2-3," said Yuichi Ishizuka, senior vice president and general manager, Consumer Imaging Group, Canon U.S.A.

PowerShot A590 IS

Ruggedly crafted yet lightweight, the dark silver body of the 8.0 megapixel PowerShot A590 IS camera fits firmly and comfortably into a user's hand. Featuring an impressive 4x (35mm-140mm equivalent) zoom lens, the PowerShot A590 IS model offers a richer feature set than other entry-level PowerShot cameras.

Staking out the upper-middle tier of the PowerShot A-series, the new camera offers users the option of 19 shooting modes, from fully automatic to fully manual operation for greater creative control. The A590 IS camera also features Canon's advanced Optical Image Stabilization (OIS). OIS significantly reduces the effects of camera shake (and the blurry pictures they cause) by actually allowing the lens to shift to compensate for camera movement or shake. Unlike electronic image stabilization systems that essentially mask the movement rather than actually compensating for it, Canon's Optical "lens shift" system preserves the inherent quality of the stabilized image without covering up parts of the image. This OIS technology is even effective when the movement being stabilized is caused by extended telephoto or low-light shooting conditions.

The camera's range can be expanded even further with the use of any one of three optional converter lenses: a 1.75X tele-converter, a 0.7X wide converter and a 52mm close-up lens for eye-catching and frame-filling macro photography. The converter lenses attach over the camera's zoom lens by means of an optional conversion lens adapter.

PowerShot A580

Sharing most of the features and visual virtues of its image stabilized sibling, the PowerShot A590 IS, including a fast 4X (35mm-140mm equivalent) optical zoom lens, the PowerShot A580 camera features an 8.0 megapixel CCD-type image sensor, the option of fully automatic or semi-automatic settings and 16 easily selectable shooting modes. Incorporating a virtually identical body design as its slightly more feature-rich A-series family member, the PowerShot A580 camera is easily distinguished thanks to the pearlescent silver patina of its equally durable shell and easy to hold grip.

PowerShot A470

The successor to last year's successful entry level PowerShot A460 camera, the new 7.1 megapixel A470 model has undergone a striking external makeover, matched dramatically by a number of key internal enhancements and advancements. The immediate eye-impact created by the PowerShot A470 camera stems from its availability in four different color accents -- blue, red, orange and gray - over a contoured metallic finish body that highlights the camera's new design and reflects the camera-user's individuality, personality and taste.

This camera's technological features compliment its expressive style. Ideal for first time camera-users, the PowerShot A470 camera features a 3.4X (38mm - 132mm equivalent) optical zoom lens that opens up at a responsive f/3.0 at wide-angle and f/5.8 at the telephoto settings. Despite its positioning as an entry-level camera with style, PowerShot A470 camera offers users the option of exploring their creative sides with manual overrides for ISO speed, exposure compensation and white balance, while enjoying the absolute ease of the automatic setting and taking advantage of the camera's 14 shooting modes.

Shared Advancements:

Face Detection Technology

The joy of capturing precious memories of family get-togethers - without having to make excuses as to why Uncle Joe is deep in the shadows while Aunt Betty's features are completely washed out -- is enhanced with Canon Genuine Face Detection Technology. The feature automatically detects, tracks, focuses and optimizes the exposure on up-to nine forward looking human faces in the frame or can lock onto a specific face in the crowd, ensuring that all (or one) are in focus and properly exposed, with or without flash. While the Face Detection algorithm automatically prioritizes up to nine human faces in a scene, it can also be instructed via the Face Select and Track function to lock on to a single face in the crowd, ensuring that the chosen countenance is finely focused, no matter where it appears in the frame. In addition to focus and exposure control, the new A-series cameras now use Face Detection Technology to improve white balance, providing more consistent color accuracy than earlier models.

Motion Detection Technology

Canon's innovative and exclusive Motion Detection technology consolidates motion information for both the camera and the photographic subject and determines whether the subject has moved and what if any adjustments to focus or exposure needs to be made. It will even detect and assess subject movement between each frame, making it quicker and easier to capture a series of images. Additionally, when paired with Canon's Optical Image Stabilization system - offered on the PowerShot A590 IS camera among other PowerShot models - the motion detection system's onboard vibration-detecting gyro senses and compensates for movement due to camera shake, even if the subject remains still.

Beating the Blur

Among the intuitive innovations built in to the new PowerShot A-series models is the Hi-ISO Auto function that works together with Motion Detection Technology to reduce the effect of blur in low light shooting situations by automatically changing and balancing the ISO sensitivity along with the shutter speed. The result can be a beautifully composed and exposed scene of a child blowing out birthday candles in a dimly lit room, or an atmospheric portrait of a beloved grandparent, captured in the soft, ambient afternoon light.

Though equipped with Canon's precise nine-point Autofocus system, the PowerShot A590IS, A580 and A470 models offer an AF-Point Zoom feature that works together with the cameras' advanced Face Detection Technology to enable users to double check facial expressions before snapping photos. Once it has been enabled in the recording menu, AF-Point Zoom can be engaged when photographing people simply by pressing the shutter button halfway. The cameras also feature Canon's Intelligent Orientation Sensor that determines whether a scene is being shot as a vertical or horizontal image. It then automatically rotates the image for quick and easy review on the cameras' bright, sharp and easy-to-read, 115,000-pixel 2.5 inch LCD monitor.

Getting the Red Out

All three of the new A-series PowerShots feature Canon's newly developed Automatic Red Eye Correction, an optional feature that engages while shooting, minimizing the need for correction before printing or sharing images. As an added convenience, the new cameras are compatible with MMC, MMC+ and HC MMC+ memory cards as well as standard SD and SDHC memory cards.

DIGIC III

The "brain" in every new Canon digital camera from the PowerShot A-series to the EOS Pro models is the exclusive DIGIC III imaging processor. This proprietary chip is responsible for the camera's higher performance levels including faster start up, faster autofocus and quicker shutter response times that leave long lag competitors far behind. What's more, DIGIC III improves both the image quality and the camera's power consumption, extending the battery life under typical shooting conditions.

Easy Does It

The new "Easy Mode," available exclusively with the PowerShot A590 IS and A580 models, simplifies camera operation even more than the standard Full Auto mode. Beginning with limiting the active control buttons to two - the shutter button with zoom lever and the flash on/off button - and reducing the number of informational icons on the camera's display, Easy Mode effectively eliminates user confusion and enables newcomers to capture memorable moments without feeling overwhelmed or intimidated by the camera's extensive capabilities.

Easy Mode automatically sets the optimal shooting conditions including determining whether to shoot in conventional or macro mode, adjusting the focus and level of flash output for extreme close-ups. What's more, when combined with Face Detection and Motion Detection Technologies, Easy Mode determines the correct exposure for the face even in dark shooting conditions and will adjust the ISO speed to reduce blurring due to subject movement.

Canon "Can Do"

Adding to the Easy Mode ethos that Canon brings to these new PowerShot A-series digital cameras is the new Sunset shooting mode, included as part of the cameras' offered Special Scene modes. A staple on all Canon PowerShot cameras, Special Scene modes utilize Canon's extensive photo expertise to assign the optimal camera settings for the shooting conditions selected. Whether indoors or out; in day or night light (and now with the Sunset setting, in between too) these A- series cameras "know" how to take the best pictures in a vast array of shooting situations. Other Special Scene modes help make impressive images even when shooting through aquarium glass; across snowy vistas and sandy beaches, or into lush, colorful foliage or at a brilliant burst of fireworks against a black satin sky.

For all of their automatic allure, the new A-series PowerShot cameras offer more experienced users a full complement of useful features and a comprehensive menu of selectable scene settings that can feed the creative impulse or help make the most out of any picture-perfect moment. The PowerShot model A590 IS even offers a full manual setting that maximizes the shooter's creative control, making each image a truly personal expression.

In the Boxes

Scheduled to appear in stores beginning in March 2008, both the PowerShot A590 IS and the PowerShot A580 digital camera kits include two standard AA alkaline batteries, a 32MB MMC+ Memory card, a USB interface cable, an AV cable, a wrist strap, and Canon's software suite. The kits carry estimated retail prices of $179.99* and $149.99* respectively. The PowerShot A470 digital camera kit is also scheduled to ship in March, with similar standard accessories at an estimated retail price of $129.99.*

New PIXMA iP2600 Inkjet Photo Printer Offers Style and Quality at a Value Price Point

-Aimed at the user looking to produce high-quality output from vacation photos to school projects, the new PIXMA iP2600 Photo Printer, announced today by Canon U.S.A., Inc., features photo-lab-quality printing, fast output speeds and a stylish design to capture the attention and satisfy the needs of consumers. Continuing to build on its single function printer line, Canon delivers increased printing speeds, adds Auto Image Fix technology and a sleek design.

"The PIXMA iP2600 Photo Printer delivers exceptional photo print quality and speed at an affordable price," said Yuichi Ishizuka, senior vice president and general manager of the Consumer Imaging Group, Canon U.S.A. "Whether you're printing family photos or directions from a Web site, this new model presents a stylish addition to the home office for a wide variety of users."

The PIXMA iP2600 Photo Printer features Canon FINE (Full-Photolithography Inkjet Nozzle Engineering) print head technology. Delivering microscopic ink droplets as small as two picoliters, at up to 4800x1200 dpi color resolution,1 this printer does not sacrifice quality at its affordable price point.

Another beneficial technology on this printer is Auto Image Fix, a feature that automatically analyzes and categorizes the scenes in photographs and optimizes print output for each individual scene in accordance with the scene type, such as Portrait, Scenery, Snapshot, etc. Now consumers can enjoy one of the great benefits of a high-end Canon PIXMA Photo All-in-One printer at an entry-level price.

The PIXMA iP2600 Photo Printer

With an attractive piano black design with rounded edges, many technology features and a value price point, this desktop printer departs from the traditional to stand out among its competition in this class. Canon brings high-end features into this category with blazing speeds and microscopic ink droplets being placed as small as two picoliters. The Canon PIXMA iP2600 Photo Printer can deliver photo-lab-quality borderless 4" x 6" photos in approximately 55 seconds.2 The PIXMA iP2600 Photo Printer is an easy-to-use model capable of printing borderless photos from wallet size straight through letter size. Unlike many previous sub-$50 printers, the iP2600 Photo Printer even includes a paper output tray to neatly hold all printed photos and documents. As an attractive addition to the home office or a student's desktop, printing from 1,472 nozzles helps to ensure speedy printing of documents, presentations and Web pages at speeds up to 22 pages/minute (ppm) for monochrome, and up to 17 ppm for color.3

With only two FINE cartridges for consumers to concern themselves with, ink management is fast and easy. Included with the four-color PIXMA iP2600 Photo Printer is a pigment-based black ink cartridge and a tri-color dye based cartridge, allowing for improved sharp text printing with pigment black ink, plus vibrant photo quality.

ChromaLife100 System

The PIXMA iP2600 Photo Printer employs the Canon ChromaLife100 system for long-lasting photo prints. When using the FINE print head, select genuine Canon photo papers, and select genuine Canon dye inks, prints can resist fading for up to 100 years when stored in an archival quality photo album. The 100-year-lifespan rivals that of many traditional film-based photos, long considered by consumers to be the benchmark for image permanence. Prints produced on Canon Photo Paper Pro with ChromaLife100 have up to a ten-year gas fastness when exposed to open air. ChromaLife100 prints, when created using Canon Photo Paper Pro or Photo Paper Plus Glossy, have up to a 30-year light fastness when displayed under glass.3

Photo Paper Plus Glossy II

The new Canon Photo Paper Plus Glossy II offers vivid color with a high-quality finish to consumers who are looking for a professional look in their prints at a reasonable price. As a five-star paper with an average cost as low as $0.10 per sheet, this paper has the look and feel of high-quality photo paper fresh from the printer. During the printing process, the dye is fixed to the surface of the paper producing a deeper black and a clearer overall photographic finish. The color reproduction is stabilized faster than ever before enabling consumers to enjoy their memories right away.
The new PIXMA iP2600 printer has an estimated retail price of $49.994.

Generation Green

Canon's commitment to the environment and helping to make it more sustainable is an inherent part of the Company's kyosei philosophy and subsequent product offerings. From Energy Star® compliance, to duplex printing and significant changes to product packaging, the Generation Green initiative is designed to provide partner companies, enterprise customers and consumers a way to identify and learn about the various environmentally friendly product features and solutions Canon printers offer. For more information on Generation Green, and the many eco-friendly aspects of Canon inkjet and laser printers, visit http://www.usa.canon.com/green

Canon Creative Park

Looking to extend creativity beyond just photos and documents? Consumers can now try Canon's Creative Park Web site at http://www.canon.com/c-park . The site offers free 3-D paper craft projects, scrapbooking templates and embellishments, novel greeting cards, educational materials and the opportunity to learn more about digital photography.

Specifications subject to change without notice.

1 Resolution may vary based on printer driver setting. Color ink droplets can be placed with a horizontal pitch of 1/4800 inch at minimum.

2 Print speed measured as soon as first page begins to feed into printer. Copy speed is measured after the first page is ejected. Output speed will vary depending upon a number of factors. see http://www.usa.canon.com/printspeed for additional information.

3 Results based on accelerated testing by Canon under controlled temperature, humidity, and gas conditions. For the 100-year figure, Canon simulated storage in an album with plastic sleeves. For the 30-year lightfastness figure, Canon simulated display of a photo in a glass frame in an indoor location without direct sunlight or other high intensity light. The 10-year gastfastness figure is based on a testing ratio of gases typical to indoor air composition (O3: NOx:SOx--3:19:1) with 100 times concentration in order to accelerate color fading. Canon cannot guarantee the longevity of prints; results may vary depending on printed image, drying time, display/storage conditions and environmental factors. See http://WWW.USA.CANON.COM/CHROMALIFE100 for additional details.

4 Prices are estimated retail prices. Actual selling prices are set by dealers and may vary.

† IFI Patent Intelligence Press Release, January 2008

Canon U.S.A. Expands Popular Office All-In-One Series with a New Flagship Model - PIXMA MX850 All-In-One Printer

Canon U.S.A., Inc. has announced a new addition to its PIXMA printer lineup, the new PIXMA MX850 Office All-In-One (AIO) printer for homes and small offices. The PIXMA MX850 Office AIO printer features printing, copying, scanning and faxing capabilities along with an Ethernet port for networking, making it ideal for the home where mom, dad and children are always on deadline to complete work or school projects. As home offices continue to proliferate and more homes find the need for multiple computers, Canon shows that one AIO printer can be shared for office and photo printing needs. Having a Canon AIO printer on the desktop not only saves space with so much functionality in a single device, it also adds to the look of the office with its sleek and stylish design.
"Canon has a long history of providing products that meet the needs of the marketplace," said Yuichi Ishizuka, senior vice president and general manager, Consumer Imaging Group, Canon U.S.A. "With the PIXMA MX850 Office AIO printer, consumers can experience the productivity of an all-in-one that serves as the 'office by day' and still enjoy vivid photographs from the same all-in-one becoming a 'photo lab by night'."

Office By Day:

The Canon PIXMA MX850 Office AIO printer provides users with an automatic document feeder (ADF) which can copy or scan both sides of a document automatically. The Auto Duplexing feature permits two-sided copying/scanning of letter-sized documents, without the need to manually turn over pages and re-feed the document. Consumers are able to print two-sided documents automatically as well. This unit even has the ability to scan and print at the same time, which can dramatically decrease the amount of time it will take to complete a project. When scanning a multi-page document to print, the PIXMA MX850 Office AIO printer will scan the first page and start printing it while the scanner is scanning the second page and so on.

The Canon PIXMA MX850 Office AIO printer features the Canon easy-to-use Advanced Copy Technology so common copy adjustments, such as easily erasing the frame created around a small scan, can be made right from the AIO printer control panel. Waiting a long time for start-up will be a thing of the past thanks to the Canon QuickStart feature that allows the user to start using the AIO in a matter of seconds. The printer also features a large 2.5-inch TFT display for easy viewing of images or printer menus.

Canon even designed the unit's color Super G3 fax1 with speed and ease of use in mind. It includes features that allow users to receive up to 250 incoming pages in memory2, one-touch speed dialing (eight numbers) and a coded speed dial function that can store up to 100 locations.

Photo Lab by Night

The PIXMA MX850 Office AIO printer features the Canon five-color individual ink system with a resolution of up to 9600 x 2400 color dpi.3 Employing the Canon FINE print head technology with 4,608 nozzles ejecting ink droplets as small as one picoliter, this printer can produce long-lasting photographs that rival those made by photo labs.

An improved printhead technology helps Canon print a photo-lab-quality borderless 4" x 6" photo in approximately 21 seconds4 (using the default setting of the printer driver). By including two additional rows of nozzles, the printhead can eject more ink in less time. The Canon PIXMA MX850 Office AIO printer features direct photo printing from select memory cards5 and PictBridge ready devices, while the CIS scanner allows for high-quality, high-speed scans.

Photo Paper Plus Glossy II

The new Canon Photo Paper Plus Glossy II offers vivid color with a high-quality finish to consumers who are looking for a professional look in their prints at a reasonable price. As a five-star paper with an average cost as low as $0.10 per sheet, this paper has the look and feel of high-quality photo paper fresh from the printer. During the printing process, the dye is fixed to the surface of the paper producing a deeper black and a clearer overall photographic finish. The color reproduction is stabilized faster than ever before enabling consumers to enjoy their memories right away.

Generation Green

Canon's commitment to the environment and helping to make it more sustainable is an inherent part of the Company's kyosei philosophy and subsequent product offerings. From Energy Star® compliance, to duplex printing and significant changes to product packaging, the Generation Green initiative is designed to provide partner companies, enterprise customers and consumers a way to identify and learn about the various environmentally-friendly product features and solutions Canon printers offer. For more information on Generation Green, and the many eco-friendly aspects of Canon inkjet and laser printers, visit http://www.usa.canon.com/green

The new PIXMA MX850 Office AIO printer has a estimated retail price of $279.99.

Availability, prices, and specifications of all products are subject to change without notice. Actual prices are set by individual dealers and may vary.

1 The Public Switched Telephone Network currently supports fax modem speeds of 33.6 Kbps or lower, depending on telephone line conditions. Sending and receiving fax machines need to conform to ITU-T v.34 guidelines.

2 Page count is based on ITU-T No.1 chart or Canon FAX Standard Chart.

3 Resolutions may vary based on printer driver settings. Color ink droplets can be placed with a horizontal pitch of 1/9600 inch at minimum.

4 Photo print speeds are based on the default mode driver setting using photo test pattern(s) and select Canon Photo Paper. Print speed measured as soon as first page begins to feed into printer and will vary depending on system configuration, interface, software, document complexity, print mode, types of paper used and page coverage. CPM copy speeds are based on fast mode setting using plain paper. Copy speeds will vary depending on system configuration, interface, software, document complexity, print mode, types of paper used and page coverage. See http://www.usa.canon.com/printspeed for additional information.

5 Compatible memory cards include CompactFlash, Microdrive, SmartMedia, Memory Stick, Memory Stick Pro, SD Card and Multimedia card. xD-Picture Card, Memory Stick Duo, Memory Stick Duo Pro and MiniSD cards require an additional adaptor, which must be purchased separately.

† IFI Patent Intelligence Press Release, January 2008

For more information, visit:
http://www.usa.canon.com/