Apple’s Ad Agency - TBWA\Chiat\Day New York Dominates Creativity’s 2007 Award Rankings
Creativity Magazine has recognized TBWA\Chiat\Day New York and its Executive Creative Director Gerry Graf as the most creatively awarded agency and creative director in the world. TBWA Worldwide was also recognized as the most creatively awarded network in the world. Creativity's annual awards review recognizes the most award-winning agencies, companies and networks.
TBWA\Chiat\Day New York received a total of 565 "cooked" points. TBWA Worldwide received a total of 1,080 "cooked" points.
"It's nice, and a bit humbling, to be recognized as the most-awarded agency in the world," said Graf. "The entire MARS team, from the agency and to the client, share in this recognition for their contributions to the incredible work we have created for Skittles, Starburst, Combos and Snickers."
TBWA\Chiat\Day New York's work for MARS propelled it into the 2nd spot as most recognized advertiser, behind Nike.
"This is an outstanding moment for Gerry and the entire New York office," said Robert LePlae, President, TBWA\Chiat\Day North America. "Gerry and his team have done an incredible job helping not only to contribute to the success of MARS, but in helping to solidify the New York office's reputation as one of the best agencies in the world."
Creativity's rankings are a tabulation of award results from Cannes, The Art Directors Club, D&AD, Clios, ANDYs, AICP and One Show. Two rankings are calculated: the first "raw" ranking is formulated by assigning one point for every award received regardless of media designation or category; the second "cooked" numbers assign point values to Gold, Silver, Bronze and Grand Prix/Best of Show. All shows are scored identically, with the exception of Cannes, which is scored at a mild premium. The "cooked" numbers are used in recognizing the industry rankings leaders.
TBWA received multiple recognitions throughout the report, including:
-- 1st most-awarded TV campaign -- Skittles (T\C\D\NY)
-- 2nd most-awarded TV campaign -- Combos (T\C\D\NY)
-- 7th most-awarded TV campaign -- Apple "Mac vs. PC" (TBWA\MAL)
TBWA\Chiat\Day is part of TBWA Worldwide. TBWA Worldwide ( http://www.tbwa.com ) creates Disruptive ideas for global clients, including Absolut, adidas, Apple, Beiersdorf, Henkel, Infiniti, MARS, McDonald's, Michelin, Nissan, Pernod Ricard, Pioneer, Samsonite, Standard Chartered Bank, Singapore Airlines and Sony PlayStation. TBWA is one of the fastest-growing and most-awarded agency networks in the Top-Ten, and was named by ADWEEK as Global Agency Network of the Year in 2007. TBWA has 258 offices in 75 countries, and approximately 9,700 employees worldwide.
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