Applelinks Tech Web Reader - Thursday, May 9, 2013

SSDs to Account for One-Third of Worldwide PC Storage Shipments by 2017 - IHS
IHS Discusses How PCs Can Survive the Tablet Invasion, at the SID Touch Gesture Motion Event
MacBook Pro Graphics Preliminary Face-off: HD4000 vs HD5200
New Coke Moment? Windows 8 is Microsoft's 'Vista moment'. Again
3D Printers Go Mainstream - Tech Expert Discusses Printers Functionality and Controversial Uses
Newer Technology Adds Optical Drive Choices To miniStack MAX Four-in-One Storage, Access, And Connectivity Solution
Collage Maker for Mac Giveaway to Celebrate Mother's Day
DisplayLink Launches New Mac OSX Driver for USB Docking


SSDs to Account for One-Third of Worldwide PC Storage Shipments by 2017 - IHS

For SSDs, major factors driving growth this year will be Ultrabooks and other ultrathin notebook PCs like Apple's MacBook Air and Retina MacBook Pro, especially as Intel's upcoming Haswell processors bring about a robust combination of performance and efficiency for the superthin computers,"

Global shipments of solid state drives (SSD) in PCs are set to rise by a factor of seven by 2017, allowing them to claim more than one-third of the market for PC storage solutions by that time, according to an IHS iSuppli Storage Market Tracker Report from information and analytics provider IHS.

SSD shipments in PCs will rise to 227 million units in 2017, up more than 600 percent from 31 million in 2012, as presented in the graph below. Meanwhile, shipments of PC hard disk drives (HDD) will decline to 410 million in 2017, down 14 percent from 475 million in 2012.


The divergent outlook for the two products will allow SSDs to climb and claim 36 percent of the PC storage market in 2017, up from just 6 percent in 2012. At the same time, HDDs will see their long-term dominance in PCs erode, with their share falling to 64 percent in 2017, down from a commanding 94 percent in 2012.

The SSD space includes the cache SSD segment where NAND flash is used alongside a hard disk drive, as well as a separate segment in which NAND flash is embedded on top of an HDD in an integrated, hybrid form factor.

"For SSDs, the major factors driving growth this year will be Ultrabooks and other ultrathin notebook PCs [like Apple's MacBook Air and Retina MacBook Pro], especially as Intel's upcoming Haswell processors bring about a robust combination of performance and efficiency for the superthin computers," says Fang Zhang, analyst for storage systems at IHS. "In the coming years, Ultrabooks and ultrathins, combined with appealing touch-screen displays and convertible form factors, are likely to become more compelling as the machines attempt to lure consumers away from smartphones and tablets, boosting demand for SSDs used in these systems. Meanwhile, SSDs will become more attractive to PC makers and buyers alike as costs decline for the NAND flash memory at the heart of the storage devices."

Hard times for hard drives

PC HDD shipments in 2013 are forecast to decline to 436.9 million units, down 8 percent from 475.4 million last year. In comparison, SSD shipments in PCs will jump to 68.9 million units, up a resounding 122 percent from 31.1 million. From 2012 to 2017, the compound annual growth rate for PC HDD shipments will be in negative territory at -2.9 percent, while that for PC SSDs comes out to an enviable 48.0 percent.

The HDD industry is suffering the multilayered effects of a depressed market, resulting from a weak global economy, upgrades not being made for desktop and notebook PCs alike as replacement cycles get extended, and cannibalization by flashier devices like mobile handsets and tablets, Zhang observed.

PC HDD revenue is expected to decline to $26.4 billion in 2013, down from last years record of $30.6 billion that resulted mainly from higher average selling prices after the devastating floods in Thailand.

State of euphoria for solid-state drives

Meanwhile the SSD space has been extremely competitive, closing out last year on record-high revenue and with the vigorous enterprise SSD segment enjoying dramatic expansion. The fourth quarter last year was a particularly strong period for computer-related SSDs with shipments of 12 million units, boosting year-end revenue to $6.8 billion. By 2017, PC SSD industry revenue of $22.6 billion will come close to PC HDD revenue of $23.5 billion.

Silver linings

Despite the rapid adoption of SSDs, hard disk drives will continue to lead the overall storage market because of their cost advantage on higher densities and dollars-per-gigabyte pricing. HDD shipments also will gradually pick up in the second half this year as Windows 8 and Ultrabooks gain traction among consumers, after failing to perform as expected upon launch last year.

In the enterprise HDD segment, competition is set to heat up as archrivals Western Digital and Seagate Technology contend for leadership, and Western Digital is expected to launch a 5-terabyte HDD sporting the new helium technology for higher disk capacity and lower power consumption. Other new HDD technologies are on the horizon as well, including nearline and hybrid hard disk drives.

HDDs also will continue to play a major role in cloud storage, remaining the final destination for the majority of digital content.

ODDs are DOA

While HDDs retain dominance despite declining shipments and SSDs maintain impressive growth momentum, a third segment of the storage industry is mired in poor results and deteriorating prospects.

Optical disk drives (ODD), used for playing CDs and DVDs in PCs, continue to worsen on both shipment and revenue terms. ODD shipments this year will amount to 262.6 million units, down from 287.4 million in 2012; while revenue will slip to $7.4 billion from $8.6 billion. By 2017, ODD shipments will shrink a further 100,000 units compared to 2012 levels, and revenue will reduce by half.

For more information, visit:

IHS Discusses How PCs Can Survive the Tablet Invasion, at the SID Touch Gesture Motion Event

"Tablet suppliers want some of the market share that notebooks haveand vice versa. So, while there is a clear intersection between the two applications, we see manufacturers and brands offering at least one or two crossover products that span the functions of both PCs and tablets."

In order to stave off the onslaught of popular media tablets and smartphones, notebook PCs need to evolve, adopting touch technology that has proved so popular among consumers.

Speaking at the upcoming Society for Information Displays (SID) 2013 Conference, Duke Yi, senior manager for display components and materials research at IHS, will present his vision for the future of touch notebooks. Yi will deliver his presentation at the SID Touch Gesture Motion Focus Conference on Wednesday May 22, 2013, in Vancouver, Canada.

"Touch screens are the hottest feature driving the near-term growth in the notebook market," Yi says. "It's true that it is impossible to use all the applications of a notebook perfectly just through a touch function. However, consumers will gain a greater familiarity with the touch system, allowing them to comfortably access many other functions on a notebook. In essence, the touch function is more of an assistant than the actual main interface in notebook PCs."

But the incorporation of touch into notebooks does not just benefit consumers, as manufacturers also will find that adding this technology will be an effective way to keep the average selling price (ASP) of their notebooks from plunging. For this reason, touch will likely establish a solid foothold in the notebook market, IHS believes.

Tablet Threat

It has only been three years since the Apple iPad came to market. Nonetheless, in that short time, media tablets have become firmly established and are on a strong growth path. Not surprisingly, tablets have become a huge threat to other productsincluding notebook PCs.

"Both the PC and the tablet markets want a piece of each others pie," Yi sys. "Tablet suppliers want some of the market share that notebooks have - and vice versa. So, while there is a clear intersection between the two applications, we see manufacturers and brands offering at least one or two crossover products that span the functions of both PCs and tablets."

Yi's session, entitled Touch Gesture Motion Industry Analysis, also will include the IHS outlook and growth opportunities for touch and interactive devices, with additional analysis from Geoff Walker, senior touch technologist for Intel Corp.

Early-bird registration for the IHS/SID 2013 Business Conference (, expiring May 2, is priced at $595; the standard fee is $650. Press registration is free. For more information, please visit the IHS/SID 2013 Touch Gesture Motion Conference registration page:

The conference will be held at the Vancouver Convention Centre.

MacBook Pro Graphics Preliminary Face-off: HD4000 vs HD5200

T-GAAP's Karl Johnson notes thathe current MacBook Pro 15-inch comes with two graphics processors or GPUs. The HD4000 is integrated into the Intel chip and the Nvidia GeForce GT650M is a discrete graphics card with 1GB of memory. The MacBook Pro 13-inch comes with just the HD4000. While the Nvidia card is much faster than the HD4000, it uses more battery power, but Johnson says that all may change this summer when Intel release their new mobile Haswell processor lineup.

Johnson observes the the Haswell line of processors are supposedly faster and use less power, and Intel will also be using the HD5000 series graphics processors in these chips, and that it looks as though Intel will be able to catch up to Nvidia and AMD in graphics performance in the next couple of years.

For the full commentary visit here:

New Coke Moment? Windows 8 is Microsoft's 'Vista moment'. Again

The Register's Gavin Clarke reports that Microsoft has decided to backtrack on Windows 8 and loosen the Metro straitjacket that the first variant of the new OS applies to the traditional desktop.

Clarke observes that this U-turn is being described by commentators as Microsoft's ""New Coke Moment" where a business drops a brand-new flavour and reverts to the trusted and loved old recipe following a backlash from angry consumers. But Clarke argues that it should really be described as a "Vista moment" -- describing the point in time when a top Redmond exec publicly admits things arent quite as rosy with a brand new Windows operating system as they'd originally advertised.

He notes that the last time this happened was in February 2007, a month after Windows Vistas official launch, when chief executive Steve Ballmer hinted something was off on Windows Vista when he chided analysts for being "overly aggressive" in estimating the effect Microsoft and Windows Vista could have on PC sales, and that y 2008, Microsoft's marketing people were sticking it to Windows Vista with as much passion as they'd once sold it. "We broke a lot of things. We know that, and we know it caused you a lot of pain," ex vice president of Windows Vista consumer marketing Brad Brooks told WPC in 2008.

For the full report visit here:

3D Printers Go Mainstream - Tech Expert Discusses Printers Functionality and Controversial Uses

Just a few years ago, 3D printers seemed a thing of the distant future. Now, the technology is about to become available to the average consumer, after Staples announced it would stock the Cube 3D Printer starting in June for $1,299.00. Until now, the futuristic printer had only garnered interest among the tech press, hobbyists and enthusiasts. Tech Expert Karl Volkman of SRV Network, Inc. discusses the 3D printer uses and printing process.

"3D Printers utilize computer-generated designs to create objects with plastic materials," says Volkman. "The possibilities of what this technology can do are extensive, making everything from toys to medical equipment. Now that it will be available directly for consumer purchase, its uses will expand both at home and for business."

Users can download design files onto the printer's system, after which 3D modeling software tackles the design and prints the object using thin layers of thermoplastic. The layers build upon each other until the desired object is manufactured. Current 3D printer models can print objects sized up to 5.5 x 5.5 x 5.5.

The model scheduled to be available at Staples in June boasts many features including software compatible with Mac or Windows, 25 free design files and WiFi. The Cube 3D suggests uses for designers, small business, and students, but some are extending 3D printing technology into controversial territoryweapon-making. The worlds first 3D-printed handgun was fired last week by its creator Defense Distributed, a not-for-profit group in Texas.

Many people are concerned with the danger component of 3D printers and some are calling for legislation to ban 3D printed handguns. There are certainly safety concerns as 3D printers become widely available, says Volkman. But the technology is still in a growth phase and we will likely see changes in its functionality and its design, as well as more affordable pricing.

Karl Volkman, Chief Technology Officer of SRV Network, Inc. in Chicago, Illinois, is an IT Professional with over 30 years of experience. Prior to his position at SRV Network, Karl was the Director of Technology for the New Lenox School District 122 in Illinois, the Chief Information Officer of the Habitat Company in Chicago, and the Manager of Networks & Communications for John Nuveen and Company. ' certifications include HP, Microsoft, Cisco, Adtran, Objectworld, and Cymphonix. His capabilities include IT Management, Planning and Technician, Telecomm Technician, Programmer, DBA, and Technology Instruction.

For more information, visit:

Newer Technology Adds Optical Drive Choices To miniStack MAX Four-in-One Storage, Access, And Connectivity Solution

Newer Technology, Inc. (NewerTech), a developer of PC, Macintosh, iPod, iPhone, and iPad performance upgrades and accessories, has announced the miniStack MAX, is now available in DVD/CD only read/write optical drive models for those computer users that dont require the Blu-ray functionality other miniStack MAX models provide. As the only four-in-one external drive, optical drive, SD card reader and USB powered hub solution on the market, the miniStack MAX supports multiple interfaces for Plug and Play storage of entire music, photo and video libraries, as well as burning backups via the internal optical drive, with new and legacy Macs or PCs.


Sized for the Mac mini, Ideal for Any Computer

Elegantly designed with an aluminum finish body and glossy black top, the miniStack MAX matches the size of the Mac mini for a stackable, seamless look. The miniStack MAX also provides Plug and Play ease of use with any Mac or PC that has an available USB 3.0, USB 2.0, FireWire 800, FireWire 400, or eSATA port. With its quad-interface versatility and ultra-compact form factor, the miniStack MAX delivers cross-platform portability, enabling users to move easily among multiple Macintosh computers and laptops and virtually any Windows -based computer with a USB, FireWire, or eSATA port.

Professional-Level Storage Made Plug-and-Play Simple

Fully bootable with storage capacity choices up to 4TB, the miniStack MAX 7200RPM hard drive can easily handle the demands of extended storage or backup and data-intensive applications such as professional audio and video editing, digital photography, MP3 music libraries, and high-speed backup. With multiple interfaces, users can choose the data connection that is compatible with their computer and workflow needs.

Restores Optical Drive Capabilities With Three Options

The miniStack MAX provides modern optical drive capabilities for all users, especially for owners of systems that didnt include an optical drive. The miniStack MAX returns the convenience of installing software from a CD, DVD or Blu-ray, loading music into iTunes, accessing archived photos, or watching DVD or even Blu-ray movies on the computer without extra cords, clutter, or cost. Three optical drive options are available: DVD/CD read/write, Blu-ray read and DVD/CD read/write, or Blu-ray read/write and DVD/CD read/write.

Reads SD Memory Cards in a Flash

The integrated SD (SDXC) card reader on the front of miniStack Max makes transferring photos and video super-simpleno more fumbling around the back of the Mac mini to access the SD slot. It also helps keep the desktop clean by eliminating the need for an external card reader and yet another cable.

Connects and Charges Digital Devices

Three powered USB3.0/2.0 ports on the back make the miniStack Max a convenient digital hub for connecting external devices like iPhones, mice or keyboards. One of the USB ports offers high-powered 2.1Amp output for charging an iPad or other devices that require more power than provided by standard USB connections.

Compact and Convenient

Whether used to provide massive capacity in a space-saving design or to give a notebook more functionality, miniStack MAX can stack upon itself to create a "tower of power", yet is lightweight and compact so it can be used to power desktop accessories and provide data backup while on-the-go. It even features a Smart Power switch that when in the on position, enables the miniStack MAX to power up and down in tandem with the attached computer.

Offered in 0GB Kits and complete solutions with capacities ranging from 500GB to 4.0TB, the miniStack MAX is available immediately from Newer Technology's exclusive distributor, Other World Computing (OWC) and through the retail channel with street prices starting at $149.99. For more information on the entire miniStack line, Newer Technology's complete line of accessories and upgrades for Macs, PCs, and iOS devices, and reseller inquiries, visit:

• Storage options from 0GB enclosure kits up to 4TB Plug and Play solutions
• Three optical drive choices DVD/CD read/write only, DVD/CD read/write and Blu-ray read, or DVD/CD read/write and Blu-ray read/write
• USB hub with three USB 3.0/2.0 ports, one with 2.1Amp power for charging devices like the iPad
• Two FireWire 800 ports (backward compatible with FireWire 400) and one eSATA port
• Front panel easy access SD card reader (SDXC)
• MagLev fan (same as used in the Mac mini) offers frictionless, whisper-quiet operation
• Integrated Kensington Security Slot for theft prevention
• Smart Power switch - in switched on position, unit powers up and down in tandem with computer
• High-quality, double-shielded FireWire 800 and USB 3.0/2.0 connection cables included
• Identical footprint to 2010 and later Mac mini (measures 2.3 (H) x 7.7 (W) x 7.7 (D) inches)
vDurable aluminum finish complements Mac models as well as aluminum finished PCs

Special Rebate Offer: Roxio Toast Titanium 11 As Low As $29

To acknowledge the optical drive options and functionality offered by the miniStack MAX, OWC is offering a limited time rebate offer on both versions of Roxio Toast 11 Titanium with savings of up to $110 off retail prices. Featuring an easy-to-use interface, Toast 11 Titanium is a versatile multimedia application that lets users read, burn, capture, copy, convert and share digital media, quickly and easily. With the purchase of any of the new miniStack MAX models, including the 0GB enclosure kits, this ultimate media toolkit is available for $29.00 for the standard version or $49 for versions with the included Blu-ray Authoring Plug-in. This offer is good until May 31, 2013.

For more information, visit:

Collage Maker for Mac Giveaway to Celebrate Mother's Day

Softease Tech Co., Limited ( is giving away theor Collage Maker for Mac for this coming Mother's Day (May 12), from May 11 to 13. The app is designed to turn photos into cool collages, and normally priced at $14.99.

Also, some of Softease Mac and Windows products, including CollageFactory Pro, iGreetingCard, PhotoMagic will be discounted up to 50% during the Mother's Day sale.

Details and dowenload link:

DisplayLink Launches New Mac OSX Driver for USB Docking

USB Graphics technology specialist DisplayLinkhas launched its latest software driver extending USB Graphics support for Mac OSX platforms.

Following strong feedback from DisplayLink Mac OSX demonstrations at CES 2013, the company has announced availability of the latest V2.0 DisplayLink Mac driver supporting up to 4 simultaneous displays over monitors and docking stations enabled by the company's award winning chips and software technology.

"We're excited to be launching the new Mac V2.0 driver," says John Cummins, Vice President Sales and Marketing, "We've experienced a growing demand from the Mac community and witnessed an increase in Mac users both in consumer and enterprise markets globally, and invested heavily to bring our Mac support forwards."

The new Mac driver is available as a software upgrade and completely backward compatible with DisplayLinks previous silicon solutions, allowing existing users to reap the productivity and connectivity benefits of USB Graphics over both USB2.0 and USB 3.0 connections.


The new DisplayLink Version 2.0 driver for Mac OSX is available for download immediately via the DisplayLink website, visit:

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