• Buffalo Technology To Launch 'World's Fastest' External PC Hard Drive This Month
• Google To Open Own Brick-And-Mortar Stores By Year End
• Is Google+ Better for Business than Facebook or Twitter?" />

Applelinks Tech Web Reader - Monday, February 18, 2013

How To Make An OS X 10.8 'Mountain Lion' Bootable USB Drive
New Model (Early 2013) Retina MacBook Pros Inorporate Some Upgraded Internal Bits
Future PCs (Yes, PCs) A Threat To iPad Market Share - Citibank Analyst
What's WebKit? - An All-purpose Guide
The Yellow Pages On Your Mac
MacBook Pro 13" Retina Display For $1,349.00 At MacConnection
Buffalo Technology To Launch 'World's Fastest' External PC Hard Drive This Month
Google To Open Own Brick-And-Mortar Stores By Year End
Is Google+ Better for Business than Facebook or Twitter?


How To Make An OS X 10.8 'Mountain Lion' Bootable USB Drive

Apple has opted to not give OS X users the option of buying OS 10.8 Mountain Lion on a USB stick drive installer disk, but Adrian Kingsley-Hughes, writing for Forbes, has posted a concise, illustrated tutorial showing how you can at least make an emergency Mountain Lion boot disk from your downloaded installer file with a USB flash drive of at least 1GB free capacity, using the OS X Recovery Disk Assistant.

You can check it out at:

New Model (Early 2013) Retina MacBook Pros Inorporate Some Upgraded Internal Bits

9To5Mac reports that the recent hardware refresh of the price cut Retina MacBook Pros wasn't as minor as we had originally assumed, noting that according to a leaked Apple repair guide for the 15-inch Retina MacBook Pro, many internals including the SSD, I/O Board, Logic Board and even the bottom case have been updated to new parts, bringing to mind a Foxconn leak the site received last October indicating that some deficient internal components could cause ghosting and thermal issues.

9To5Mac also has posted the 13-inch MacBook Pro 2013 repair manual which only shows 2013 updates to the logic board (likely just for CPU updates) and also how to tell which model of Retina MacBook Pro you have for both 13 and 15 inch varieties.

For the full report visit here:

Future PCs (Yes, PCs) A Threat To iPad Market Share - Citibank Analyst

CNET's Brooke Crothers reports that Citibank analyst Glen Yeung says in a research note that new hybrid laptop-tablet devices, especially those anticipated to be based on Intel's fast but power efficient new generation Haswell processor family may threaten Apple's tablet dominance, and projects that Apple's "limited innovation" in tablets this year will make it vulnerable to these new PC variants -- so says Mr. Leung.

Crothers cites Mr. Yeung predicting that Apple will launch an iPad Mini Retina and a thinner/lighter iPad5 (both likely powered by faster processors) in 3Q13, but that won't prove sufficient to prevent market share erosion. The analyst notes that Intel will mandate that all Haswell-based Ultrabooks have touchscreens and expects Ultrabook prices as low as $599, which could impact the 10" tablet market.

Crothers also points out that Apple has so far declined to make touchscreen MacBooks, reserving its support for touch technology for iOS devices, which he notes have limited usefulness as full-productivity devices.

Your editor doesn't consider this a major shortcoming. I prefer touchpads, or when practical plugging in a mouse, but once all those touchscreen Ultrabooks are out there the market may disagree.

For the full report visit here:

What's WebKit? - An All-purpose Guide

memeburn has republished an article by Robert Nyman who observes that when Opera announced last week that it will be migrating its Web browsers to Apple's Open Source WebKit browser engine, the global tech press seemed to rejoice without really knowing what it meant.

Nyman endeavors to, in a factual manner, break down what the possible outcomes of having a majority of web browsers based on WebKit are, for web browser vendors and developers alike, beginning with a definition of what WebKit actually is, noting that
officially WebKit is an open source web browser engine and also the name of the Mac OS X system framework version of the engine thats used by Safari, Dashboard, Mail, and many other OS X applications.

WebKit is the browser engine Apple uses for Safari along with the Nitro JavaScript engine. A WebKit variant also powers Google Chrome, but with its own JavaScript engine called V8, which is the implementation of WebKit that will also be used by Opera.

For the full report visit here:

The Yellow Pages On Your Mac

BohemianBoomer's Jeff Mincey observes rhetorically that now quite a few years into the digital age, why do all the neighborhood phone companies still dump their yellow page directories on our doorstep? "Money," is the short answer, the Yellow Pages still being a cash cow for phone companies.

Your curmudgeonly editor still likes and uses the hard copy Yellow Pages, which I often find a quicker and easier reference than rooting around online, as well as the real book version facilitating a lot of side-by-side comparison of local businesses and services that you don't usually get on a Web page.

However, there are times when online access to Yellow Pages information convenient, and offer the sometimes useful enhancement of map support, and Mincey notes that there are several for the Mac (as well as for the iPhone and iPad) that are both free and easy to use.

For the full report visit here:

MacBook Pro 13" Retina Display For $1,349.00 At MacConnection

MacConnection is offering the Apple MacBook Pro 13" Retina Display with 2.5GHz Core i5, 8GB RAM, and 128GB SSD for $1,349.00 - best price we've seen yet.

The 13-inch MacBook Pro with Retina display features all-flash architecture and Intel Core i5 mobile processors for a remarkably thin and light design. Together, these features take the MacBook Pro to a place its never been. And theyll do the same for everything you create with it.

2.5GHz Intel Core i5 / 8GB DDR3L SDRAM / 128GB Flash
13.3in 2560 x 1600 Display / Intel HD Graphics 4000 / Bluetooth 4.0, IEEE 802.11a, IEEE 802.11b, IEEE 802.11g, IEEE 802.11n
Mac OS X Mountain Lion / 7hour(s) Battery Life / 3.6lb(s) / 1 Year Warranty

Mfr. Part#: MD014LL/A

For more information, visit:

Buffalo Technology To Launch 'World's Fastest' External PC Hard Drive This Month

IDG News Service's Jay Alabaster reports that Buffalo Technology has projected an end of February launch date for its DriveStation DDR external hard disk enclosure, which uses a 1GB DRAM cache to achieve what Buffalo says is the world's fastest transfer speed, claiming greater than 408MB per second over its USB 3.0 connection, fast enough to copy a thousand 800KB images in 3.5 seconds from a high-end Windows 8 computer.

For the full report visit here:

Google To Open Own Brick-And-Mortar Stores By Year End

9To5Google's Seth Weintraub cites "an extremely reliable source" confirming to the site that Google is in the process of building stand-alone retail stores in the U.S. and hopes to have the first flagship Google Stores open for the holidays in major metropolitan areas.

For the full report visit here:

Is Google+ Better for Business than Facebook or Twitter?

In the world of social networks, innovation can quickly change the field of frontrunners -- remember LiveJournal?

We just saw it again as Google+ overtook Twitter to claim the No. 2 spot behind Facebook. And the new kid is already better than Mark Zuckerberg's baby for small businesses, professional firms and entrepreneurs, says Alex Hinojosa, vice president of media operations for EMSI (http://www.emsipublicrelations.com).

"I knew Google+ would attract a big following because it really lends itself to business uses and SEO," says Hinojosa, who has witnessed the value of Google+ grow exponentially in the daily operations of his PR firm.

A new Global Web Index study show Google+ grew to 343 million users globally in December, or about 25 percent of global internet users. Facebook still accounts for 50 percent of the pie.

"Facebook continues to go through self-imposed changes that are seeing mixed responses from longtime users," Hinojosa says. "The new No. 2 has much, much more to offer than simply being an alternative to the big dog."

Hinojosa reviews the merits of Google+ as a business tool, and why he believes the social network will continue its meteoric rise:

• Power: Google+ may be the new kid when it comes to social media its not even 2 years old yet -- but Google has become synonymous with anything online. The new kid offers something that no other social media platform can: Google power.

• Overwhelming advantage: Google loves its newest offspring and it favors any post, article, picture and link posted on Google+, Hinojosa says. If you post a link on your Google+ about asthma remedies, and one of your connections is logged in to Google+ and searches for asthma remedies, your post will show up high in his Google search results.

• In action: Lets say you own an art gallery full of nature photos. Your website for promoting the gallery highlights mountain photos, wildlife photos, and waterfall photos and youve created matching URLs for each page, such as bobsnaturephotos. com/waterfallphotos. Now you head over to post your newest update on Google+. You post a message about the waterfall, then you add the link to your waterfall page, bobsnaturephotos. com/waterfallphotos. Now, whenever one of your connections types waterfall photos into a Google search, whether its days, weeks or months later, there you are on page 1 of the results. Your post shows up, your profile picture shows up, and your link shows up.

"Once upon a time MySpace was king, but over a period of about a year the world made a seamless transition onto Facebook, which may very well see a mass exodus of users," Hinojosa says. "If your business or employer is not already on Google+, its time to make the move."

Alex Hinojosa is the Vice President of Media Operations at EMSI Public Relations, where he oversees the creative process and execution of print (traditional & online), radio, TV and social media campaigns. He has an extensive background in radio, working as a national talk-show host and executive producer for CBS Radio, Clear Channel Media & Entertainment and ESPN in major markets. Alex is also a (social) media coach and fill-in talk show host for Genesis Communications Florida.

For more information, visit:

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