Applelinks Tech Web Reader MacBook Air Edition 1
Apple's 'Thinnovation' marketing strategy - and Air itself - troubling to some - Does The MacBook Air Promote Anorexia?
[MacBook Air Teardown] 'No Waste Outside, Nothing but Waste Inside'
MacBook Air: How to correct an HDD or SSD that shows lower than expected capacity
MacBook Air Diary: Argh! Recessed headphone jack
Colorware Offers MacBook Air Custom Paintjobs
MacBook Air Alternatives
Apple's 'Thinnovation' marketing strategy - and Air itself - troubling to some - Does The MacBook Air Promote Anorexia?
MinnPost's Christina Capecchi says:
Thousands of consumers drooled last month when Apple unveiled its new, ludicrously thin laptop. One local woman cringed....
Apple has declared itself the master of "thinnovation." (Head to your nearest Apple and you'll see this word-creation plastered on the store-front window.) It troubles Shannon McCartney-Simper, manager of business development of the Eating Disorders Institute in St. Louis Park.
"My 12-year-old daughter and I were looking at the MacBook Air online, and the words right out of her mouth were, 'Wow, look how thin that is!' " she said. "Of course that's appealing to young people. It's what they're used to believing is the ideal."...,
What worries her most is the fact that Apple's campaigns are clearly targeted at young people, who tend to be particularly susceptible to eating disorders......
To read more, click here.
[MacBook Air Teardown] 'No Waste Outside, Nothing but Waste Inside'
Nikkei Electronics Teardown Squad reports:
"Can we say that the MacBook Air has a perfect, sophisticated external appearance, but its insides are full of waste?" asked Mayuko Uno, a squad member, as if speaking for the engineers that had finished the teardown process.
With the help of several engineers from major Japanese PC manufacturers, the Nikkei Electronics Teardown Squad broke down the MacBook Air to the point where putting it back together would be difficult. What became apparent was its unexpected internal structure.....
What astonished all those engineers was the fact that the computer had a very costly structure. For example, it used an extremely large number of screws to attach components. About 30 screws were used to attach the keyboard alone......
Based on the results of our teardown project, we guess Apple is not paying much attention to both workmanship of the hardware design and comprehensive cost reduction. The company seems to have focused on aspects, where its expertise lies, such as external appearance, software and user interfaces.
Apple apparently takes the same stance for all of its products, including the iPod and iPhone. The MacBook Air's mysterious internal design might be a violent antithesis against Japanese manufacturing, which allows no compromise even in detailed parts of the hardware.
For the full report visit here:
http://techon.nikkeibp.co.jp/english/NEWS_EN/20080220/147736/
MacBook Air: How to correct an HDD or SSD that shows lower than expected capacity
A new Apple Knowledge Base article says:
Some MacBook Air computers may show hard disk drive (HDD) and Solid State Drive (SSD) capacity below expected levels. When using the MacBook Air for the first time, customers may see a disk full error message or an HDD/SSD capacity that is lower than normal.
To correct the issue......
You can check it out at:
http://docs.info.apple.com/article.html?artnum=307479
MacBook Air Diary: Argh! Recessed headphone jack
The Apple Core's Jason D. O'Grady says:
It's almost as if Apple didn't learn anything from the recessed headphone jack fiasco with iPhone. The MacBook Air, my friends, also has a recessed headphone jack.
While it's not nearly as bad as the headphone jack on the iPhone, the MBA's headphone jack is similarly recessed preventing a good number of headphones from fitting.....
For the full commentary visit here:
http://blogs.zdnet.com/Apple/?p=1330
Colorware Offers MacBook Air Custom Paintjobs
The Register's James Sherwood reports:
US electronics respray firm Colorware has picked up where Apple left off and begun offering MacBook Air owners custom paintjobs for the laptop.
Apple currently only offers the machine, which starts at Ł1200 in the UK, in silver. However, Colorware has stepped into the void by offering a service that allows you to own the Air in any number of shades, including blue, black, red and orange.
For the full report visit here:
http://www.reghardware.co.uk/2008/02/21/colorware_apple_air_respray/
MacBook Air Alternatives
Crave's Dan Ackerman says:
When Steve Jobs revealed the new MacBook Air, we were taken aback by its simplicity and elegance. But while the design is revolutionary, the Air appeals to a smaller, more specialized audience, thanks to a stripped-down set of connections and features. With just a single USB port and no expansion slots or optical drive, it's not for everyone, so we put the Air up against a selection of recent high-end ultraportable laptops for a little compare-and-contrast action.
This handy list should give you an idea of the pluses and minuses of each system (and prove that there's no such thing as the perfect laptop), but you'll have to check out the video to really appreciate the side-by-side comparisons.
You can check it out at:
http://crave.cnet.com/8301-1_105-9875002-1.html?tag=cnetfd.blogs.item
| 
| 
| 
| 
| 
| 
| 
|
|
|
|
| |