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"Fellow Apple Nerds Our Time Is Now"
WD Previews My Book Thunderbolt Dual-Drive Storage System at Macworld/iWorld
Bill Gates Reflects On His Relationship With Steve Jobs, Mortality
Hard Drive Shortage May Have Far-reaching Effects
Trim Enabler Brings TRIM SSD Optimization To Mac OS X
Apple and General Motors Ads Dominate NFL Playoff Games According to Ace Metrix
Dolly Drive to Take Macworld Live Stage Friday to Unveil All-in-one Consumer & Business Cloud Solution for Mac
SecureMac Releases PrivacyScan for Mac App Store at Macworld/iWorld
"Fellow Apple Nerds Our Time Is Now"
512pixels.net blogger Stephen Hackett says:
Congratulations, my fellow Apple nerds. Our time has come.
While Apple is just a company, for many of us, its a company that is often at the center of our daily work. Without its products, many of us could not have the jobs or hobbies that we enjoy.
With many still reeling from the company's quarterly results announced yesterday, I think the dust is settling on what is an all-new world.
To read more, click here.
http://512pixels.net/our-time-is-now/
WD Previews My Book Thunderbolt Dual-Drive Storage System at Macworld/iWorld
Western Digital will demonstrate the ultra-fast data transfer rates of its upcoming My Book Thunderbolt Duo dual-drive storage system at the Macworld/iWorld show (booth #401). Thunderbolt technology will dramatically improve workflow speed and efficiencies for enthusiasts and professionals dealing with large digital files such as video, audio and still photos.
Thunderbolt technology is capable of producing up to 10 gigabits per second[1] of throughput on each of two channels in both directions. Users can experience very fast read/write speeds especially during applications such as video editing, 3D rendering, and other intense graphics projects. To put Thunderbolt's speed into perspective, HD media creators will be able to transfer a standard size full-length HD movie in less than 30 seconds, or backup an entire year of continuous music (approx. 8,600 hours of music) in roughly 10 minutes.
"Thunderbolt technology offers the speed needed for creative professionals and enthusiasts who produce, edit, or need quick access to large files, including HD video," says Jody Bradshaw, general manager of WD's consumer storage solutions. "During the demonstration, twin Thunderbolt ports show amazing flexibility while allowing daisy-chaining of up to six My Book Thunderbolt Duo systems or other high performance peripherals for an enhanced workflow process. The combination of storage, backup, and speed could make the My Book Thunderbolt Duo the only drive a creative pro would ever need."
Note:
[1] Stated transfer rate for Thunderbolt is based on published specifications from Apple. Actual transfer rates when used with My Book Thunderbolt Duo will differ significantly based on system configuration. Performance testing by WD resulted in an average actual transfer rate for Thunderbolt of >250 MB/s on 6 TB systems and >225 MB/s on 4 TB systems. Gigabits per second (Gb/s) = one billion bits per second; megabytes per second (MB/s) = one million bytes per second
For more information, visit:
http://www.wdc.com/en/products/external/desktopformac/
Bill Gates Reflects On His Relationship With Steve Jobs, Mortality
CNET's Steven Musil reports that contrary to popular belief, Steve Jobs and Bill Gates maintained a close friendship over the years, according to the Microsoft co-founder in a Yahoo and ABC News interview for ABC's "Nightline."
"He and I always enjoyed talking. He would throw some things out, you know, some stimulating things," Musil cites Gates saying in the wide-ranging interview. "We'd talk about the other companies that have come along. We talked about our families and how lucky we'd both been in terms of the women we married. It was great relaxed conversation."
Mr. Gates also muses on how Steve Jobs's death has affected him, stimulating introspection about his own mortality.
For the full report visit here:
http://cnet.co/xKNaNo
Hard Drive Shortage May Have Far-reaching Effects
CIO's Paul Mah reports that severe flooding in Thailand a few months ago swamped more than 1000 factories, including some of the world's largest hard disk drive (HDD) manufacturers, and while the waters have since receded, their effect on HDD production will have far-reaching and medium-term consequences on the global supply of hard disk drives, with some observers expecting that the current supply chain shortage could take up to a year resolve.
For the full report visit here:
http://macw.us/A2HjI3
Trim Enabler Brings TRIM SSD Optimization To Mac OS X
Oskar Groth says Trim is must-have feature for most Solid State Drives. It not only increases data writing speeds, but it increases the lifetime of the SSD itself. With Groth's Trim Enabler, you can bring Trim support feature to Mac OSX. Its as easy as flipping a switch.
Trim Enabler can also analyze your drive and show information about its health and show lifetime statistics.
Features:
• Trim
- With Trim Enabler, you can enable Trim for third party Solid State Drives in Mac OSX. Trim is a command that is executed in the background by the operative system when you delete files, informing the SSD that the blocks are no longer in use and can be deleted. By doing this, the SSD can avoid slowing down future write operations to those blocks.
• S.M.A.R.T
- Using the S.M.A.R.T monitoring system, Trim Enabler lets you view information that is relevant to the health of the drive. Solid State Drives do not last forever, but by using the S.M.A.R.T tool you can detect issues such as rapidly increasing amount of written data, and increase the lifetime of your SSD.
Trim Enabler is donationware.
For more information, visit:
http://www.groths.org/?page_id=322
Apple and General Motors Ads Dominate NFL Playoff Games According to Ace Metrix
The NFL Playoffs are often an interesting test run for advertising during the Super Bowl. According to data released today from Ace Metrix, the authority of television advertising effectiveness, Apple, General Motors (Cadillac), Applebees, Nissan, and Google were the most effective advertisers during the past three weekends of playoff football.
Apple held the top two spots with their iPhone 4G commercial touting new camera features (Ace Score: 659) and Siri ad (Ace Score: 658). Cadillac zoomed alongside Siri with its ad demonstrating its braking systems, achieving an Ace Score of 658. Nissan's Vision ad was the 4th most effective playoff ad (Ace Score 652), followed by Google's Muppet ad (Ace Score 644).
Only 14 percent of ads to air during the 10 playoff games were new. Leading the new ads were Applebees' Under 550 Calorie ad for steak, achieving an Ace Score of 640, and Chevrolet's new Happy Grad ad for Camaro, which debuted during the NFC Championship to an estimated audience of more than 50 million with an Ace Score of 618.
"We expect to see many of these same advertisers in the Super Bowl, and it will be interesting to see how they adapt their playoff strategies to televisions biggest stage," says Peter Daboll, CEO of Ace Metrix. "We are looking forward to seeing what General Motors introduces they are hitting on all cylinders right now from an advertising perspective with strong scoring creative from their entire brand portfolio."
Automotive ads represented the greatest share of playoff advertising at 27 percent. Restaurants accounted for 19 percent of playoff ads, followed by Telecommunications at 15 percent.
Ace Metrix will reveal the Top Ads of the Super Bowl on February 8th.
For more information, visit:
http://www.acemetrix.com
Dolly Drive to Take Macworld Live Stage Friday to Unveil All-in-one Consumer & Business Cloud Solution for Mac
With more businesses and consumers falling in love with Apple products, there is a huge demand for bringing Mac simplicity to robust cloud services.
Cirrus Thinking, developers of Dolly Drive cloud storage for Mac, will launch their new all-in-one consumer and business cloud solution for Mac this Friday on the Macworld Live stage. CEO Anthony Palermo will be joined by Dave Hamilton of The Mac Observer for the keynote-style presentation taking place Friday, 1/27 at 1pm PST.
The two will discuss how Cirrus Thinking, winners of MacLife's Best of Show in 2011 for bringing Apples Time Machine software to the cloud, have expanded Dolly Drive into a revolutionary all-in-one cloud backup, storage and file sharing service for both the consumer and expanding Apple-based business market. Attendees will receive a free Dolly Drive t-shirt.
"With more businesses and consumers falling in love with Apple products, there is a huge demand for bringing Mac simplicity to robust cloud services," says Anthony Palermo, creator of Dolly Drive. "Our single app, with a single admin tool, now does more to protect user data and give users access than any service in the market."
Among the features from the new Dolly Drive suite that Palermo and Hamilton will highlight in the presentation entitled Simplifying how Mac users use the Cloud are multi-Mac backup from a single account, file-sync for sharing, hard-drive expanding cloud storage, a new mobile app, and a private cloud appliance with Time Machine integration.
Dolly Drive is an all-in-one subscription software and online storage service designed for Mac. In addition to providing Mac users offsite cloud storage directly through Apple's Time Machine application, and online storage to expand hard drive space, the application allows users to create a bootable clone of their Mac on an external hard drive for local disaster recovery. It works with Apples Lion and Snow Leopard platforms. See more at:
http://www.dollydrive.com
Or at MacWorld 2012.
SecureMac Releases PrivacyScan for Mac App Store at Macworld/iWorld
PrivacyScan, Privacy Protection for Your Mac, released at Macworld/World, is now available on the Mac App Store.
PrivacyScan is a utility designed for people who value privacy and want to keep their online and offline experiences private. SecureMac is at Macworld/iWorld 2012 in San Francisco at booth #442 showcasing PrivacyScan and their other flagship product MacScan.
Every time the web is surfed or the computers used, bits of information are left behind - information that could compromise privacy of a user. PrivacyScan provides protection against these threats by scanning the Mac for files containing sensitive information and offering multiple levels of shredding to securely erase them from the system. With PrivacyScan, safely and securely destroy these hidden threats - saving space on the system and keeping personal information from prying eyes.
PrivacyScan works by searching for known applications which leave files on the computer that could lead to privacy concerns. PrivacyScan offers support for a wide range of items, including popular web browsers such as Camino, Chrome, Firefox, Flock, iCab, OmniWeb, Opera, Safari, SeaMonkey, and Shiira, privacy threats presented by Flash Cookies, as well as standard apps such as Finder, Preview, and QuickTime. Once a scan has run its course and privacy threats have been detected, PrivacyScan offers a variety of choices for cleaning -- from a standard quick delete to one of the many secure delete shredding options.
SecureMac's president, Nicholas Raba, describes a recent experience: "Over the holidays, all of the relatives were in town. The little kids ended up sneaking onto the computer and looking up the purchase history from all of the recent online shopping, and managed to ruin the surprise by finding out what all of the presents were before they even opened them! PrivacyScan can help avoid situations like this."
With PrivacyScan, users can rest assured that tracks remain covered, private information remains private, and deleted items stay that way. To learn more about PrivacyScan visit http://privacyscan.securemac.com/
PrivacyScan 1.0 is available at a introductory price of $4.99 USD (or equivalent amount in other currencies) and is available worldwide through the Mac App Store in the Utilities category:
http://bit.ly/wWJ51A
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