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Applelinks iPhone News Reader - Friday, March 7, 2008

By Staff Friday, March 07, 2008.
Filed under: iPhone � iPhone News �

626

Apple Tweaks iPhone for Business Uses
Blackberry's New Adversary
The iPhone Made Easy For Business Customers
Q&A: Microsoft Helps Connect Apple iPhone Users to Microsoft's Exchange Server
Apple iPhone 2.0 In-depth Details
Apple Opens iPhone Software To Outside Developers
Apple Announces iPhone SDK, Corporate Features, VoIP Support
Apple's Jobs Adds Business E-Mail Features to iPhone
Ghosts of the 128kb Mac haunt the iPhone, Touch
eWEEK: Apple `Opens` iPhone SDK, Expands Exchange Support
The Mac Night Owl: The One Paragraph iPhone SDK Report

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Apple Tweaks iPhone for Business Uses

AP Technology Writer Jordan Robertson reports:

Apple Inc. wants the iPhone to become a corporate e-mail gadget -- and a portable video game machine. It's also teaming with a prominent venture capital firm to offer a substantial kitty - $100 million - to lure developers to the iPhone.

The Cupertino-based company unveiled new software Thursday that reflects its intensifying effort to court business customers and placate third-party developers who want to build iPhone applications but have been locked out. A beta version of the free software update went out Thursday; the full version won't be available until June.

For the full report visit here:
http://biz.yahoo.com/ap/080306/apple_iphone.html?.v=6

Blackberry's New Adversary

Fortune's Scott Moritz reports:

Among the new developments in store for Apple's iPhone showcased today at an analysts' gathering in Cupertino, Calif., is a plan to allow iPhone users to access their office e-mail.

"It will be seen as a negative for RIM, but I think the market is big enough to carry both," says one Wall Street buyside analyst who asked not to be named, and whose firm is long both Apple and Research in Motion.

But it seems that winning over corporate tech departments will be Apple's biggest challenge in this market. RIM rode to the top of the mobile enterprise e-mail game largely on its efforts to hook business clients early with lots of hands-on network support and a very specific e-mail application. The ubiquitous BlackBerry is now standard equipment for hard-chargers on the go.

For the full report click here.

The iPhone Made Easy For Business Customers

News.com's Marguerite Reardon reports:
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Apple has finally granted the wish of business users who have craved the coolness of the iPhone but couldn't live without their push work e-mail.

Until now, iPhone users who wanted to get e-mail on their iPhones had to jump through a series of technical hoops. And as a result, a lot of business users, who would have otherwise bought the iPhone right away, have stood on the sidelines with their BlackBerrys or Windows Mobile phones drooling at the iPhone.

But now these business users will be able to get their work e-mail on an iPhone just as easily as they can on a Windows mobile phone or a BlackBerry.....

For the full report click here.

Q&A: Microsoft Helps Connect Apple iPhone Users to Microsoft's Exchange Server

Microsoft PressPass says:

People today depend on being able to stay in touch no matter how close or how far away they are from the office or home.

For businesses, that means a host of challenges to make sure their communications foundation is secure, reliable and accessible across many mobile devices - from notebooks to PDAs and smartphones.

Microsoft has been helping companies overcome those challenges and streamline their communications infrastructure with Microsoft Exchange Server 2007, and the popularity of Exchange Server 2007 among corporations has influenced many mobile device makers to support Exchange right out of the box.

Today, Apple announced it plans to join the list of mobile device makers that offer built-in support for Exchange mobile e-mail, licensing Microsoft Exchange ActiveSync for the iPhone.

To get some context around this announcement, PressPass spoke with Terry Myerson, corporate vice president for Exchange.

To read more, visit here:
http://www.microsoft.com/Presspass/Features/2008/mar08/03-06EASqa.mspx

Apple iPhone 2.0 In-depth Details

Macworld UK's Jonny Evans reports:

Apple today previewed the iPhone 2.0 software, which it will release in June.

The company also announced the immediate availability of a beta release of the software to selected developers and enterprise customers.

The iPhone 2.0 beta release includes both the iPhone Software Development Kit (SDK) as well as new enterprise features such as support for Microsoft Exchange ActiveSync to provide secure, over-the-air push email, contacts and calendars as well as remote wipe, and the addition of Cisco IPsec VPN for encrypted access to private corporate networks.

For the full report visit here:
http://www.macworld.co.uk/ipod-itunes/news/index.cfm?RSS&NewsID=20658

Apple Opens iPhone Software To Outside Developers

yahoo.com reports:

Apple on Thursday opened its iPhone software to outside developers in an effort to make the hot devices even more popular.

Apple executives unveiled an iPhone software development kit created to let programmers craft hip or useful programs for the touch-screen mobile devices combining telephone, video, music, and Internet connectivity.

Apple chief executive Steve Jobs said it wasn't unfettering iPhones completely and that software creations would be vetted before being made available exclusively at a newly-launched online Apps Store.

For the full report click here.

Apple Announces iPhone SDK, Corporate Features, VoIP Support

Wired's Danny Dumas reports:

Apple CEO Steve Jobs today announced details of a software development kit and new corporate-friendly features for the company's popular iPhone.

The widely-anticipated SDK will enable developers to create more sophisticated applications for the iPhone, which they'll be able to sell via the iTunes store in exchange for a $99 fee. Users will be able to browse and purchase these programs directly from their iPhones, wirelessly.

Jobs said that Apple will give developers 70% of the revenues from application sales, retaining the other 30%. The company will not charge credit card processing fees to developers.

For the full report visit here:
http://blog.wired.com/gadgets/2008/03/apple-sdk-annou.html

Apple's Jobs Adds Business E-Mail Features to iPhone

Bloomberg's Connie Guglielmo reports:

Apple Inc. Chief Executive Officer Steve Jobs, seeking to sell 10 million iPhones this year, added business features to woo customers from the BlackBerry and will let outside developers create programs for the handset.

Starting in June, Apple will push corporate e-mails to the phone, support Microsoft Corp.'s Exchange message system and offer new security functions. Apple also released software that lets outsiders write applications for the phone, and funding from Kleiner Perkins Caufield & Byers for iPhone-based startups.

The moves will help court business users, who have largely shunned the iPhone because the device didn't work with their e-mail and couldn't automatically update messages. Adding support for popular systems such as Exchange could bolster efforts to catch up with Research In Motion Ltd.'s BlackBerry.

For the full report visit here:
http://www.bloomberg.com/apps/news?pid=20601103&sid=apBejfXH4VqM

Ghosts of the 128kb Mac haunt the iPhone, Touch

The Register's Andrew Orlowski says:

Are mobile gadgets tools, or just toys? There's one way to find out of course, the hard way. Throw something at the market in a recession, and see if it finds a use. Apple has created a wonderful new user interface for its iPhone, iPod Touch and Mac notebooks that should be the basis for a generation of consumer products. But this UI needs to go to work, if it's to be more than a toy. And if Apple is to avoid the doldrums that becalmed the original Mac, Apple needs to kick-start that process now, as it unveils the third-party SDK for the iPhone and Touch.

Steve Jobs' justifiably calls MultiTouch the biggest Apple innovation since the first Macintosh. Although hyperbole billows out of Jobs like smoke from an out-of-control dry ice machine, I think he's fully justified in being proud of the implementation. ....