Applelinks iOS News Reader - Tuesday, February 12, 2013

Passwords A Pain, But Here To Stay
Logitech Shifting Emphasis From PCs Toward An iPad Future
Cellphone Etiquette Viewed Differently Across Generations
Apple Releases iOS 6.1.1 Software Update For iPhone 4S
Over 1 in 3 Americans Will Send E-Cards for Valentines Day
Lirum Device - First Comparison and Diagnostic Tool Released For Apple iOS Devices


Passwords A Pain, But Here To Stay

Macworld's Rich Mogull says it's hard to imagine an idea more inane than passwords, but banefully there isn't a single, viable alternative, and the dismal fact is that any decent password is either nearly impossible to remember or too long to deal with - the industry standard recommendation being at least eight characters, with at least one uppercase letter, one lowercase letter, one number, and one symbol, and oh yes - change it every 90 days to something else with no relation to any other password you've ever used in that system. Passable (so to speak) alternative: use a memorable passphrase with at least 15 characters that no automatic tool could ever brute-force its way through it. And, never use the same password for two different sites, services, or computers.

Depressed yet?Despite the agony of passwords, Mogull glumly acknowledges that they're here to stay, and not only do we not have any other prctical options, but he can't foresee that improving within his lifetime, which makes him hate them even more because hs knows we can never get rid of them.

For the full commentary visit here:

Logitech Shifting Emphasis From PCs Toward An iPad Future

Wired's Michael V. Copeland reports that Swiss-based computer peripherals maker Logitech has seen its stock price slump 62 percent in value, and posted an operating loss of $180 million in Q4 2012, during which sales were down 14 percent - largely attributable to continued weakness in the global PC market.

However he says recently appointed Logitech CEO Bracken Darrell is "surprisingly upbeat" about potential for a Logitech turnaround, and is changing the company's course to address where he thinks consumer tech is headed.

On the way out are Logitech's Harmony remote control, digital video security gear, speaker docks and console gaming peripherals by the end of 2013, although Darrell thinks that at work people are still going to need desktop or notebook PCs, and the PC industry will always be important to Logitech, and can be profitable.

However, Logitech's revised product emphasis will be on mobile device add-ons and accessories, Darrell predicting that Ultrabooks, notebooks, tablets, and smartphones blending together in the new iT device market.

For the full report visit here:

Cellphone Etiquette Viewed Differently Across Generations

A new national survey conducted by by the University of Southern California's Annenberg Center for the Digital Future in collaboration with the market research and strategy firm Bovitz Inc. finds that many Americans still insist that using a cellphone - or even its visible presence - during a meal, a meeting or in the classroom is not appropriate.

However, the researchers note that cellphone etiquette convictions can vary dramatically by age or the type of technology that respondents use.

For example, the survey reported that even the mere presence of a mobile device on the table during a meal was judged inappropriate by 62 percent of total respondents, and of course texting during a meal was considered a more grievous breach of etiquette (judged inappropriate by 76 percent of respondents), as of course were emailing (79 percent) and browsing the Web (80 percent), but the ultimate ultimate cellphone etiquette faux pas at mealtime was talking on a mobile device during a meal, considered inappropriate by 84 percent of total respondents.

However, Jeffrey Cole, director of the Center for the Digital Future at the USC Annenberg School for Communication and Journalism comments that "We're finding a whole new social etiquette developing about the appropriateness of mobile devices. Fifty years ago, no parent would tolerate a child answering the phone five times during a meal. Now parents face an updated version of that problem when confronting their children about the endless stream of texts they want to answer while the family is together for dinner."

At least, Dr Cole continues, we have evidence that a large percentage of Americans believes some behavior involving the mobile devices in our lives is not appropriate. Whether we do anything about it is a separate issue.

As for cellphone etiquette in other venues, the researchers also reported high levels of disapproval for using mobile devices during meetings, with large percentages of respondents deeming it inappropriate to check email (76 percent), send texts (79 percent), browse the Web (81 percent) or talk on the phone (90 percent).

More ominously, the study also found dissonance in perspective on the propriety of cellphone use in social settingd, with younger respondents more tolerant of cellphones at meals, during meetings or in class. The type of device usage also made a difference, with 11 percent of basic cellphone owners saying it was appropriate to text during a meeting, but more than twice that proportion - 25 percent - of smartphone owners contending it was appropriate.

The sharpest divergence in views found in the study was disparity between how millennials (people born after 1982) and those over the age of 30 perceive the appropriateness of cellphones in social settings, with much higher percentages of millennials deeming mobile device use appropriate at a meals, meetings or in class regardless of what type of cellphone they own, with for example a whopping 50 percent of millennials imagining it appropriate to text during a meal, compared to only 15 percent of those 30 and older.

The USC survey's findings on appropriate cellphone behavior will be reported in the annual report on the impact of the Internet in America, which will be released late this month by the Center for the Digital Future.

Personally, your editor bridles at the concept of cellphone use of any sort in social venues, refuse to sustain conversations with individuals simultaneously dividing their attention between me and a mobile device, and still harbor the quaint notion that manners and etiquette are important.


You can find an infographic illustrating generational dissonance on cellphone etiquette based on the USC Annenberg Center for the Digital Future/Bovitz Inc. survey here:

Apple Releases iOS 6.1.1 Software Update For iPhone 4S

The iOS 6.1.1 Software Update fixes an issue that could impact cellular performance and reliability for iPhone 4S.

For information on the security content of this update, please visit this website:

Version: 6.1.1

System Requirements
iPhone 4S

For more information, visit:

Over 1 in 3 Americans Will Send E-Cards for Valentines Day

SOASTA, Inc. has announced the findings of its 2013 Valentine's Day e-Card Survey. SOASTA commissioned the research because of its involvement in testing and preparing the websites of some of America's leading online greeting card companies like Hallmark. Conducted online by Harris Interactive in late January, the SOASTA study questioned 2,474 American adults aged 18+ and determined 38% of Americans plan on sending an e-Card for Valentine's Day this year. Using e-cards for this year Valentines Day was most popular with men 35 to 44 (47%) followed by men 18 to 34 (41%) and women 18 to 34 (41%).

"On Valentine's Day, millions of Americans turn to Hallmark to express themselves," says Cheryl Davis, Hallmark Digital Technical Operations Manager. "We depend on SOASTA to make sure our web site is ready to handle the heavy traffic so that everyone can make sure their loved ones know they were thought of on this special day."

"Our research shows that over 1 in 3 Americans plan on sending an e-Card for Valentine's Day, with the morning being the most popular time to do so," says Tom Lounibos, SOASTA CEO. "Whether its Valentine's Day or Christmas, companies trust SOASTA to make sure their web and mobile sites perform successfully during times of peak demand."

Married Americans say their spouse is the number one person whom they plan on sending an e-card to (28%). That was followed by American adults who said theyd send one to friends (14%), parents who would send one to their children (11%), American adults who'd send one to their mothers (9%), boyfriends/girlfriends (8%), fathers (3%), grandparents (3%), secret crushes (3%), employed adults whod send one to coworkers (3%), the hot receptionist at work (3%) and bosses (2%). Only one percent of Americans said they would send an e-Card for Valentines Day to a weekend fling. Four percent said they would only send an e-card if they got one themselves first.

In fact, there was a sense of quid pro quo when it came to Valentine's Day e-Cards. A majority of Americans (54%) said they expected to get something in return for sending an e-card to a romantic partner or love interest, including:

35% a thank you
19% an e-card in return
17% a kiss
10% sex
10% dinner
8% a date
5% a physical card in return

Nearly 3 out of four Americans (73%) like something about e-Cards, including theyre free (53%), theyre convenient if you forget to buy a physical card (43%), they have animations (35%), theyre environmentally friendly (34%), theyre interactive (24%), you dont need to know the recipients postal address (23%), they can be edgier than traditional greeting cards (13%), no one has to see you buy them (9%) and they can contain NSFW (not safe for work) content (6%).

Hold The Unicorns

However, while some Americans believe NSFW content is a positive feature, many more (29%) dont want to see those images in an e-Card for Valentines Day. They also don't want to see the following:

25% Unicorns
24% Pictures of senders kids
23% Pictures of senders spouse
19% Kittens
16% Picture of sender
16% People kissing
13% Hearts
13% Flowers

Survey Methodology

This survey was conducted online within the United States by Harris Interactive on behalf of SOASTA from January 24-28, 2013 among 2,474 adults ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated.

For more information about SOASTA, visit:

Lirum Device - First Comparison and Diagnostic Tool Released For Apple iOS Devices

Startup Lirum Labs has introduced Lirum Device Info 1.0 for iPhone, iPod touch and iPad devices. It's the first app of its kind to provide detailed specifications of each model of each iOS device ever released. With ten categories of specifications, such as Connectivity, Battery and Display, the app organizes more than a hundred fields, and allows the user to visually compare the specifications of two devices side-by-side.


For example, the user can choose to compare its current iPhone 4S with an iPhone 5, to see how many features evolved, and how much each feature has evolved. In addition to the comparison feature, the application offers a number of other unique and helpful features: a real-time graph showing the status of the device memory, with an option to "force release" RAM, a sortable/searchable process list and system log; a real-time multicore CPU usage graph, and a list of active connections (displaying all IP's that your device is connected to). Lirum Device Info also provides a beautiful battery life prediction screen, and real-time sensor feedback (for the accelerometer, gyroscope and magnetometer).

"Sometimes users can get confused about each generation of their iPhones / iPads: not knowing for sure, what GSM or CDMA bands are compatible with their specific model. If the device is refurbished, how to make sure that the accelerometer is OK, or how to quickly identify it as an iPhone 4 or 4S, an iPad 3rd generation or 4th, and so on. Our solution will deal with these situations, and will also provide a complete set of technical information, diagnostic, monitoring and profiling tools." says Lirum Labs founder and CEO, Rogerio Hirooka. "We want this app to be commonplace amongst developers and users. They are welcome to feed our support forum, suggesting more features and providing feedback."


Device Requirements:
(*) iPhone 3GS, 4, 4S, iPhone 5, iPod touch (3/4/5 Gen) and iPad
(*) Requires iOS 6.0 or later
(*) Universal Application
(*) 5.7 MB

Lirum Device Info 1.0 is $2.99 USD (or equivalent amount in other currencies) and available worldwide exclusively through the App Store in the Utilities category. There is also a Lite version, available for free.

Lirum Labs:

Lirum Device Info 1.0:

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