Applelinks iOS News Reader - Thursday, January 31, 2013

Apple Enjoys 22.9 Million iPad Unit Sales And 48.1% Shipment Growth Year-over-year In Calendar Q4/12 But Still Loses Market Share - IDC
Apple's On The Right Track With 128GB iPad
Surface Pro Getting Full? - Plug In An SD Card; Full iPod? - Not So Fast
Why iPad And Other Tablet Users Tend To Skew Older
2013 Honda Accord, Acura RDX & ILX to offer Apple's Siri Eyes Free Support
Stop Using Your Smartphone Like A Pocket Watch
Examining Our Smartphone Obsesson And Addiction
Cloud Clip Common Clipboard For your Mac, iPhone, and iPad
LifeWorks Introduces iHome Origami Vertical Smart Book For iPad
StoryDesk Introduces iPad-to-iPad Presentation Sharing


Apple Enjoys 22.9 Million iPad Unit Sales And 48.1% Shipment Growth Year-over-year In Calendar Q4/12 But Still Loses Market Share - IDC

Worldwide tablet shipments outpaced predictions reaching a record total of 52.5 million units worldwide in the fourth quarter of 2012 (4Q12), according to preliminary data from the International Data Corporation (IDC) Worldwide Quarterly Tablet Tracker. The tablet market grew 75.3% year over year in 4Q12 (up from 29.9 million units in 4Q11) and increased 74.3% from the previous quarter's total of 30.1 million units. Lower average selling prices (ASPs), a wide range of new product offerings, and increased holiday spending all acted as catalysts to push the already climbing tablet market to record levels.

"We expected a very strong fourth quarter, and the market didn't disappoint," says Tom Mainelli, research director, Tablets, at IDC. "New product launches from the category's top vendors, as well as new entrant Microsoft, led to a surge in consumer interest and very robust shipments totals during the holiday season. The record-breaking quarter stands in stark contrast to the PC market, which saw shipments decline during the quarter for the first time in more than five years."

Apple's iPad once again led the market, and the firm's shipment total of 22.9 million units was exactly in line with IDC's forecast for the period. A strong iPad mini launch, plus availability of the fourth generation full-sized iPad, led to solid 48.1% shipment growth over the same quarter last year. However, strong competition in the market led to Apple's market share declining for a second quarter in a row (down to 43.6% from 46.4% last quarter). Number two vendor Samsung experienced 263% year-on-year growth, shipping nearly 8 million combined Android and Windows 8 tablets during the quarter to grab 15.1% of the market, its same market share total from the previous quarter.

Amongst the other top 5 vendors, Amazon and Barnes & Noble both saw their market share increase sharply as new products gained traction during the holiday season. Amazon shipped more than 6 million tablets during the quarter, increasing its share to 11.5%, up from 8.3% the previous quarter, with year-over year growth of 26.8%; Barnes & Noble shipped close to a million units, increasing its share to 1.9%, up from 0.7%, despite a year-over-year growth rate of -27.7%. Meanwhile, number four Asus saw its share slip from 7.8% to 5.8% despite continued strong shipments of its Google-branded Nexus 7 tablet and the highest year-over-year increase in the top five at 402.5%. Microsoft entered the market during the quarter with its Surface with Windows RT tablet, but failed to reach the top five after shipping just shy of 900,000 units into the channel.

"There is no question that Microsoft is in this tablet race to compete for the long haul. However, devices based upon its new Windows 8 and Windows RT operating systems failed to gain much ground during their launch quarter, and reaction to the company's Surface with Windows RT tablet was muted at best," said Ryan Reith, program manager, Mobile Device Trackers at IDC. "We believe that Microsoft and its partners need to quickly adjust to the market realities of smaller screens and lower prices. In the long run, consumers may grow to believe that high-end computing tablets with desktop operating systems are worth a higher premium than other tablets, but until then ASPs on Windows 8 and Windows RT devices need to come down to drive higher volumes."


Source: IDC Worldwide Quarterly Tablet Tracker, January 31, 2013 (preliminary data)

Table Notes:
• Some IDC estimates prior to financial earnings reports.
• Shipments include shipments to distribution channels or end users. OEM sales are counted under the vendor/brand under which they are sold.


For more information, visit:

Apple's On The Right Track With 128GB iPad

Appleinsider's Daniel Eran Dilger has posted a thoroughgoing analysis of what the 128 GB iPad release means for Apple, saying the new model expands the company's iPad offerings into premium territory, something he thinks its competitors will have trouble duplicating.

Dilger allows that the iPad's critics have been so preoccupied with the notion that low prices alone can drive sales, that they failed to anticipate that Apple might also offer a new, more expensive and higher capacity full sized iPad, and that it would find a market, noting that many Fortune 500 companies are heavily invested in iOS and won't mind paying an extra $100 for double the device's data storage capacity, also sugesting that as iOS apps grow in size (already happening accelerated by adding optimization for Retina display graphics and more folks collecting HD videos, consumers will demand more storage at affordable prices

Dilger observes that while its competitors seem obsessively focused on lower entry prices, Apple focuses on perceived value, and it appears it has nothing to worry about.

For the full commentary visit here:

Surface Pro Getting Full? - Plug In An SD Card; Full iPod? - Not So Fast

Citing massive internet coverage today of Microsoft's Surface Pro tablet PC shipping arrives with a lot of its onboard storage already full up, The Register's Lewis Page thinks it's a minor issue since Surface Pro has a microSDXC expansion card slot, meaning that you can easily add 64GB of capacity now and probably 128 GB in the near future.

However PAge notes that if your iOS device fills up, there's no remedy except to buy a new one with higher storage capacity.

Page contends that the story shouldn't be "the Surface doesn't have enough storage", but rather - as has been the case since the iPhone first appeared - "iOS devices continue to lack expandable storage, and unbelievably Apple users continue to put up with it".

For the full commentary visit here:

Why iPad And Other Tablet Users Tend To Skew Older

MarketWatch blogger Matthew Heimer cites metrics from the research firm eMarketer showing that people aged 65 and over make up the fastest-growing tablet computer customer demographic., with overall, people 55 and over accounting for about 19% of tablet owners, and tech analysts fairly sure that tablet users in general skew older than smartphone users.

The reason? Likely larger displays (than smartphones) have something to do with it.

Heimer cites the New Jersey Courier-Post Kevin C. Shelley writing about attending an introductory iPad class at a suburban Apple store where the youngest person in the class was 59, the oldest over 70.

To read more, click here.

On Wednesday, Statistics Canada released a report noting that older Canadians have increased their use of the Internet over the last decade, but remained less likely to use it for their consumption of some cultural items like music listening and video viewing.

StatsCan says that in 2010, 60% of seniors aged 65 to 74 and 29% of those aged 75 and over had used the Internet in the month prior to the survey. A decade earlier, Internet use (at home only) was less than 10% among those aged 65 and above. On the other hand, Internet use among young people aged 15 to 24 was almost universal by 2010.

The article "Consumption of culture by older Canadians on the Internet" is now available online in the January 2013 edition of Insights on Canadian Society (Catalogue number 75-006-X, free), from the Browse by key resource module or Statistics Canada's website under Publications.

You can check it out at:

A PDF version can be downloaded here:

2013 Honda Accord, Acura RDX & ILX to offer Apple's Siri Eyes Free Support

AppleInsider Staff reports:

The American division of carmaker Honda announced on Wednesday it will integrate support for Apple's voice-driven Siri personal assistant into its 2013 Honda Accord and Acura RDX and ILX models.

For the full report visit here:

Stop Using Your Smartphone Like A Pocket Watch

Quartz's David Yanofsky says we've been so distracted by all of the features of smartphones that we've failed to notice the absurdity of the way we use them, which he contends is, if anything, more reminiscent of a distinctively obsolete 19th century device: the pocket watch.

Yanofsky notes that according to a recent study published in the journal Personal and Ubiquitous Computing, humans laook at their phones 34 times a day or more than twice an hour, with lmost half of people with cellphones saying their phone has replaced their watch, so we're right back where we started with timepieces in our pockets, and our empty wrists are not going unnoticed by consumer electronics makers.

Yanofsky maintains that the human wrist is one of the most useful locations to keep our tools hands-free and accessible, and we've been largely ignoring the most convenient place to keep track of information, which could easily be made available on our wrists.

For the full commentary visit here:

Examining Our Smartphone Obsesson And Addiction

The study referred to in the item above published in the journal Personal and Ubiquitous Computing by A. Oulasvirta and L. Ma E. Raita of that Helsinki Institute for Information Technology HIIT, Aalto University, Helsinki, Finland, examines several sources of data on smartphone use, presenting hard evidence corroborating popular conjecture that mobile devices are habit-forming. The form of habits identified is called a checking habit: brief, repetitive inspection of dynamic content quickly accessible on the device, and the report describes findings on kinds and frequencies of checking behaviors in three studies. The researchers found that checking habits occasionally spur users to do other things with the device and may increase usage overall. Data from a controlled field experiment show that checking behaviors emerge and are reinforced by informational rewards that are very quickly accessible. Qualitative data suggest that although repetitive habitual use is frequent, it is experienced more as an annoyance than an addiction.

They conclude that supporting habit-for-mation is an opportunity for making smartphones more personal and pervasive, noting that a concern expressed repeatedly centers around how new technologies, like mobile phones in the 1990s and laptops and smartphones in the 2000s, spur unforeseen consequences the fabric of everyday life, and that and it's been observed that gains achieved in productivity don't automatically generate free time but complicate worklife balance, with sociologists reporting that Westerners' time-use is becoming more irregular, fragmented, overlapped, and shifting to new places

The goal of the paper is to investigate the habit-forming nature of smartphones in more detail and with a specific view to what habits are and what their role is in human computer interaction, noting that smartphones are a potential source of addictions, and understanding them is essential in preventing that.

The data provides evidence for habit-formation in smartphone use, mainly attributable to their capacity of providing quick access to rewards like social networking, communications, and news. Checking habits are automated behaviors where the device is quickly opened to check the standby screen or information content in a specific application. These habits are triggered by various different cues outside the device, such as situations and emotional states. The automated behaviors take the users, very quickly, to different screens that provide informational value or rewards. These rewards help users avoid boredom and cope with a lack of stimuli in everyday situations as well as make them aware of interesting events and social networks. Looking at qualitative data, the researchers found that users themselves do not necessarily describe habit- formation as problematic. Even when the phone usage is dominated by frequent checking, people described the use as, at worst, slightly annoying. Their conclusion is that checking habits constitute an important part of the behavior driving smartphone use.

In other words, checking habits may function as a gateway to other functionality and content on the device, and that a downside is that behavior may become excessively controlled by extrinsic factors, undermining the pursuit of the more self-guided goals, noting that computer-related addictions, such as those associated with Facebook or email (both recognized by psychologists and in popular media), are abnormal habits where computers (or their content) have become overly strong cues for behaviors.

You can download the study in PDF format here:

Cloud Clip Common Clipboard For your Mac, iPhone, and iPad

Cloud Clip keeps a history of all your copy and cuts so you can speed up your workflow. Turn on iCloud and share your iMac clipboard with your Macbook Air. Download Cloud Clip for Mobile and access your clippings from any of your iCloud enabled devices.



• Simple access to clipboard from Menubar, dock, or Global hotkey (Cmd Shift V by default)
• Sync Mac clipboard to other Macs and even your iPhone/iPad/iPod touch (Cloud Clip for Mobile is required and is a separate download, iOS 6 required)
• Unlimited clippings with support for text, images, pdfs, and other formats.
• Blacklist apps that you don't want to record from (like 1Password) and pause all recording with 2 clicks.
• Set a cap to the amount of clippings stored so the oldest clippings are automatically pruned from your clipboard.
• Paste as plain text
• Share clippings via Email, Facebook, Twitter, Messages, or Flikr (10.8+ required)
• Star favorite clippings
• Automatic duplicate detection

System requirements:
• OS X 10.7 or later, 64-bit processor


For more information, visit:

App Store:

LifeWorks Introduces iHome Origami Vertical Smart Book For iPad

Tired of holding your iPad at ridiculous angles? Find it hard to type, read or watch a movie? LifeWorks has the answer for iPad owners: the iHome Origami Vertical Smart Book.

This protective case features a patent-pending design that adjusts to 4 different viewing angles, and allows you to wake or put your iPad or iPad mini to sleep simply by opening or closing the case.


Compatible with iPad 2, iPad 3rd gen, and the new iPad with Retina Display, the iHome Origami Smart Book for iPad is available for $39.99. LifeWorks also is offering the same innovative protection compatible with the iPad mini - the iHome Origami Vertical Smart Book for iPad mini - available for $29.99.

"With iPads being used for both work and recreation, the need for a multidirectional stand was evident," says Jonathan Freeman, Director of Marketing for LifeWorks. "We developed a proprietary integrated stand with a robust protective case and an on/off feature that really offers consumers a tremendous combination of value and function."


Currently available, the iHome Origami Vertical Smart Book for iPad by LifeWorks can be purchased at most major retailers.

More information can be found online at:

StoryDesk Introduces iPad-to-iPad Presentation Sharing

StoryDesk, a platform for interactive iPad presentations, announces the addition of a new-to-market feature: iPad-to-iPad presentation sharing. With the introduction of this capability, StoryDesk empowers the mobile first workforce to deliver, update, and seamlessly distribute iPad presentation apps. StoryDesk continues to provide enterprise with the software to create, centrally manage and monitor interactive sales and marketing presentations.

Presentations can become their own marketing channels.
The IDC has projected the worldwide mobile worker population to grow to 1.19 billion by 2013, accounting for 34.9% of the global workforce. Over three-quarters of the US workforce will be mobile by next year.1 As a mobile first company, StoryDesk harnesses the native capability of mobile and tablet technologies to deliver solutions unique to this platform.

Full-featured presentations apps that enable audience participation, non-linear navigation, and custom software are increasingly the choice of companies seeking to deliver Presentation 4.0. iPad-to-iPad presentation sharing effectively eclipses printouts and large emails, with software thats dynamic and instantaneous. Workers can push updates, interactive content and multimedia directly to their audiences iPads.

Continuing to evolve user experience in how we share stories is a guiding pillar at StoryDesk, said StoryDesk CEO Jordan Stolper. Presentations can become their own marketing channels.

Interactivity makes great content memorable. Combining technology and design to deliver features like sharing make them stick, added Ryan Allen, StoryDesks most recent hire as Design Lead, previously of Apple Inc.

Founded in 2010, StoryDesk is an iPad presentation platform that leverages technology, design and interactivity to transform audiences from spectators to participants. StoryDesk iPad presentations are easy-to-modify, measureable and cost-effective. With clients such as Ralph Lauren and HUGO BOSS, StoryDesk is the leader in iPad-based alternatives to slideshows. For more information, or to create your own interactive iPad presentation, visit:

Note 1
International Data Corporation (2010) Market Analysis Report, Worldwide Mobile Worker Population 2009 2013 Forecast by Stephen D. Drake, Justin Jaffe and Raymond Boggs (Doc # 221309)

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