Applelinks iOS News Reader - Thursday, February 28, 2013

1380 Former Apple evangelist Guy Kawasaki Hired As Advisor By Google-Owned Motorola
Intel Grabbing Altera Orders - Can We Begin Speculating About Apple Mobiles With Intel Inside?
Why Intel Won't Be Building Apple's Mobile Device Chips
Driving Hands-Free Isn't Brain-Free, (Or Maybe It Is, But Not In A Good Way)
Adobe Brings the Power of Photoshop to iPhone and Android Devices
Amazon Cloud Player App Now Optimized for iPad
Analyze Your Pee With An iPhone? - There's An App For That Too
Motor Trend's 2013 Car of The Year, Tesla Motors Model S, Debuts in Car Town

Former Apple evangelist Guy Kawasaki Hired As Advisor By Google-Owned Motorola

iDownloadBlog's Christian Zibreg reports that former official Apple Evangelist Guy Kawasaki, now a Silicon Valley venture capitalist, book author, and blogger has tweeted that he's accepted an advisory role at Google-owned Motorola which is said to be working on a mysterious iPhone contender tentatively code-named X Phone.

<a href="">ReadWrite Mobile's Dan Lyons reports</a> previously reported that Kawasaki has become a thorughgoing Android fan who no longer owns any iOS devices and who declares in his latest book 'APE: Author, Publisher, Entrepreneur How to Publish a Book," that "real men use Android."

Lyons cites Kawasaki explaining that he switched to Android about a year ago, noting that "People are kind of amazed, but I don't use any iOS products, none at all. I fell in love with Android on the smartphone, and then I got a Nexus 7 and started using Android on the tablet as well."

Zibreg says Kawasaki's new advisory role with Motorola will see him focus on product design, user interface, marketing and social media, and that working at Motorola reminds him of the Apple of 1998.

For the full report visit here:

Intel Grabbing Altera Orders - Can We Begin Speculating About Apple Mobiles With Intel Inside?

With Intel grabbing Altera orders, can we now begin speculating about future Apple hookup?

Digitimes' Jessie Shen says that since Intel has opened up its fabs to other fabless IC firms, the dominant chipmaker will pose a threat to TSMC at some point when it comes to high-volume orders, including future chip orders from Apple.

Shen reports that TSMC will no longer be the sole supplier of Altera-designed chips, and has announced plans to use Intel's 14nm FinFET process technology in manufacture of its next-generation, high-performance product series.

There is no doubt about Intel's manufacturing leadership, Shen cites Digitimes Research analyst Nobunaga Chai commenting on the just-announced partnership between Altera and Intel, adding that Intel remains ahead of TSMC by 1-2 generations in technology.

But for now, Chai reiterates his earlier prediction that TSMC is Apple's most-likely partner given that the pure-play foundry's manufacturing efficiency, flexibility and full support to co-work with.

For the full report visit here:

Why Intel Won't Be Building Apple's Mobile Device Chips

Seeking Alpha's Ashraf Eassa says that the day Apple started designing its own system-on-chip ("SoC") products for its iPhone and iPad line of products, it became a competitor to Intel, with the company making a number of acquisitions and hiring aggressively in the SoC/processor design space. While previously, Apple more or less assembled off-the-shelf ARM and Imagination Technologies IP blocks, optimized them, and then had the chips fabricated at Samsung, Apple made a bold step with its latest "A6" and "A6X" line of products, designing its own processor core, making it a bona fide competitor to Intel, Qualcomm, and in some sense ARM itself.

Eassa says that Intel ultimately wants to not give its competitors access to leading edge process technology who can then use it to gain market share, but to instead build its own chips that benefit from the process technology leadership. It's a simple yet effective strategy that can certainly work in the tablets (where modems aren't a huge concern), and will work in phones if Intel's modem division can get up to speed. Consequently it makes no sense to build Apple's chips on the advanced fabrication process and effectively kill the major advantage that Intel's own design teams will have over every one of the competition, and unless Apple's going to buy Intel-designed chips from Intel outright, then no way will it be getting Intel-built silicon inside of its iDevices.

For the full commentary visit here:

Driving Hands-Free Isn't Brain-Free, (Or Maybe It Is, But Not In A Good Way)'s Pat Hewitt reports that new study funded by the Natural Sciences and Engineering Research Council of Canada and the Ontario Ministry of Economic Development and Innovation, and published online today in the journal Frontiers in Human Neuroscience, suggests that drivers making a left-hand turn while talking on a hands-free cellphone is more dangerous than previously thought.

Hewitt says that researchers put 16 adults between the ages of 20 and 30-years-old to the test using a driving simulator, complete with working foot pedals and a steering wheel, the test subjects manoeuvred through a series of driving tasks that became progressively more difficult over the course of an hour while researchers at Toronto's Sunnybrook Hospital mapped their brain activity with an MRI.

The researchers found that turning left requires a higher level of brain activation than turning right or even driving straight.

"When it came to a left-hand turn at a busy intersection, virtually the entire brain lights up, giving us objective evidence it is a very demanding task," Hewitt cites Dr. Tom Schweizer, the researcher at St. Michael's Hospital, who led the study, commenting.

The bottom line? "Hands-free isn't brain free - having a cellphone conversation could be a lethal combination if drivers are turning left at a busy intersection," Schweizer is quoted observing.

For the full report visit here:

Adobe Brings the Power of Photoshop to iPhone and Android Devices

Adobe Systems Incorporated has announced the immediate availability of a new version of Adobe Photoshop Touch, optimized for iPhone, iPod touch, and Android smart phones. Inspired by Photoshop Touch for tablets, the phone app brings core features of Photoshop desktop software to mobile devices and offers similar intuitive, touch-based gestures and features.


"Mobile phones are increasingly becoming the primary tool for people to take and edit photos," says Adobe's vice president products, Creative Media Solutions Winston Hendrickson. "Adobe is dedicated to serving our customers evolving creative workflow and we heard, loud and clear, that Photoshop fans wanted some core Adobe imaging magic on their smartphones."

Adobe Photoshop Touch for phone offers powerful new capabilities for smartphone users:
• Enhance images using popular Photoshop features such as layers, selection tools, filters, tonal and color adjustments
• Apply effects and add graphical text for endless creative possibilities
• Edit images as large as 12 megapixels with layers
• Combine images together quickly using the Scribble Selection feature, and easily refine your selection with the Refine Edge tool
• Automatically sync images to Adobe Creative Cloud with free 2GB of storage.


Photoshop Touch for phone is integrated with Adobe Creative Cloud(*) and includes access to 2GB of Creative Cloud storage with a free account. Users can sync photos and projects to Creative Cloud, and then continue working with the files from a tablet(*)(*) or Photoshop(*)(*)(*) desktop software. Creative Cloud is a radical rethinking of the entire creative process and an industry-defining shift in creative expression and inspiration, where members can explore, create, publish and share their work across devices, the desktop and the Web. Visit Adobe Creative Cloud for more information.


Adobe Photoshop Touch for phone is immediately available in the Apple App Store and Google Play for US$4.99. For iOS devices, the app requires iOS 5, iPhone 4S and iPod touch 5th generation; Android phones must run Android 4.0 (Ice Cream Sandwich) or later.

For additional information, visit:

Customers may submit feedback and ask questions on the community powered feedback site: . Users may also connect with the Photoshop Touch Team directly on Facebook, via Twitter or on the blog.

(*)Internet connection and complimentary level of membership to Adobe Creative Cloud is required for use of this feature. Creative Cloud membership is only available to users 13 and older and requires agreement to additional terms and Adobe's online privacy policy. Creative Cloud may not available in all countries or languages and may be subject to change or discontinuation without notice.

(*)(*)Requires separate purchase of Photoshop Touch for tablet.

(*)(*)(*)Requires Photoshop CS5.1 or higher.

Amazon Cloud Player App Now Optimized for iPad, Inc. has announced that its Amazon Cloud Player app for iPad and the iPad mini is now available in the Apple App Store. The app allows customers to play or download music stored in Cloud Player to their iPad, play music that is already stored on their device, and manage or create playlists.

"We introduced our Cloud Player app for iPhone and iPod touch last summer and its been incredibly popular with our customers so weve now expanded it to iPad," says Steve Boom, Vice President of Digital Music for Amazon. "Our goal is to make Cloud Player the most widely compatible cloud playback solution available, giving our customers the ability to buy their music once and enjoy it everywhere."

Customers using the Amazon Cloud Player app can play their music from the cloud or download and play it offline. With this new app, customers have full access to their Cloud Player music libraries in a rich graphical interface and also can add playlists that are currently on their iPad.

All Amazon purchases and up to 250 imported songs are stored in Cloud Player for free. Customers with large music collections can import up to 250,000 songs for $24.99 per year.

The Amazon Cloud Player App is available for free from the App Store on iPad.

For more information, visit:

Analyze Your Pee With An iPhone? - There's An App For That Too

uChek is a smartphone App to analyze and interpret urine using your phone's camera. It can detect up to 8-10 parameters (depending upon the strip used) and detect up to 25 diseases based upon these parameters. Some of the parameters that uChek can detect are levels of glucose, proteins, ketones, etc. and it can detect diseases like diabetes, urinary tract infection, pre-clampsia, etc. While it is currently available for iPhones, uChek plans to soon launch it on Android and other platforms.


Existing methods of analyzing urine involve using a "dipstick" strip. However, due to substantial human intervention required in terms of noting observations at different time intervals with naked eye, their accuracy is always suspect. uChek reduces this human intervention and is hence much easier to use. In addition, it can interpret results and identify the existing medical conditions. It can also store previous results, thus making it easy to monitor trends. While it can't replace your physician, it can reduce your number of visits.

More on how uChek works here:

For more information, visit:

Motor Trend's 2013 Car of The Year, Tesla Motors Model S, Debuts in Car Town

Cie Games, makers of Car Town, claimed to be the world's leading social and mobile automotive-based game is bringing electric power to the Facebook platform, thanks to partnerships with Motor Trend Magazine and Tesla Motors. Beginning immediately, the streets of Car Town will be a lot greener, and cooler, with the inclusion of Tesla Motors Model S electric sedan, the first Motor Trend Car of the Year winner not powered by an internal combustion engine. Players can own the Model S by visiting the Motor Trend Facebook fan page and following the instructions there to add this impressive vehicle to their virtual car collection.

"The 2013 Car of the Year is coming to Car Town, thanks to our fan page promotion and partnerships with Motor Trend and Tesla," says Dennis Suggs, president and CEO, Cie Games. "The Tesla Model S is a game-changer, combining superior vehicle engineering with advanced electric powertrain technology, and any true automobile aficionado will want this kind of horsepower in their stable. Were proud to be offering our first Tesla straight from the pages of Motor Trend to the virtual garages of our car-loving players."

The debut of the Model S electric sedan is the latest in a scheduled series of innovative in-game integrations developed by Cie Games to promote the Motor Trend and Tesla Motors brands to a new audience. Other features include an in-game pop-up of Motor Trend magazine, featuring new car releases and monthly Motor Trend community design contests, in which three finalists will receive an exclusive Motor Trend branded Scion FR-S. This special car can only be earned through the community contests, which will range from players turning their garage into Motor Trend headquarters to designing a Motor Trend branded truck.

"Cie Games has proven that its one of the best development partners to work with on successfully integrating a brand into a Facebook game in a meaningful way," says Edward Loh, editor-in-chief, Motor Trend magazine. "Lending the use of the Motor Trend name and the Tesla Model S electric luxury sedan, our 2013 Car of the Year, to Car Town is testament to what a great game it is for gearheads everywhere."

Car Town is a social game in which players collect and customize virtual cars in garages of their own design; participate in challenges pulled straight from popular movies and TV shows, such as Ghostbusters, Top Gear and Back to the Future; and earn iconic cars from each of those franchises.

"Model S, the world's first premium electric vehicle, is one of the most technologically advanced cars on the road," says Shanna Hendriks, communications manager, Tesla Motors. "Integrating it into Car Town allows us to introduce players to the benefits of Model S in a unique and virtual way."

Car Town is one of the leading games on the Facebook platform, with nearly 50 million lifetime players, and the games recently launched sequel for iPhone, iPad and iPod touch, Car Town Streets, has broken into the Top 10 Games chart on the App Store in multiple countries.

Players can begin preparing their garages for the virtual Model S at

For more information on Motor Trend Magazine, visit the Facebook page or website

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