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Who You Are, And What You Do Influences Your iPhone and/or iPad Usage
Will The iPhone 5S to Be Available in Gold Livery With A 128 GB Option?
Apple's A7 SoC Expected To Be 20% More Efficient, Debut In iPhone 5S
How to Save a PDF Document From Safari on Your iPad or iPhone
Apple Revamps iPad In Business Website
Apple iPad Mini vs. Google Nexus 7: Which Is the Best Small Tablet?
Samsung Narrowly Tops ABI Research's Media Tablet Competitive Assessment, Followed by Apple and Xplore Technologies
TrendForce: iPhone Loses Ground in China; Second-Tier Smartphone Market to be Dominated by Chinese Brands
TouchAbility Launches Innovative New Range of Smartphone Cases
inWeby - Full-Featured Website Builder For iPad
Vans and Belkin iPhone 5 and iPod Touch Cases Available This August
Who You Are, And What You Do Influences Your iPhone and/or iPad Usage
Flurry Analytics' Mary Ellen Gordon, PhD, notes that all advertisers seek to deliver the right message to the right person at the right moment, observinfg that if content is king, then context is queen - particularly when it comes to our use ofmobile devices.
Dr. Gordon says that while smartphones and tablets are often lumped together as smart, mobile, or connected devices, their use patterns vary by person and by context. In her latest Flurry blog, she we explores context as it relates to iOS devices, discusses who is most likely to uses each device respectively, and which devices are most frequently used in the conduct of users lives and best suit their personalities, and the time of day their heaviest usage tends to take place.
Because Android and iOS devices have different audiences, Dr. Gordon focuses only on iPhone and iPad in this report. Flurry's reseaarch methodology currently measures activity on 397 million active iOS devices, and this particular analysis is based on usage during May of a random sample of 44,295 of those (iPhone and iPad only; iPod touch was not included). A future report will discuss usage patterns on Android tablets and smartphones.
iPhone Goes Out; iPad Stays In
Dr. Gordon explains that Flurry has developed a set of Personas in which device users are assigned to psychographic segments based on their app usage. An individual person may be in more than one Persona because they over-index on a variety of types of apps. Those who own more than one device may not be assigned to the same Personas on all of their devices because their app usage patterns may not be the same across devices.
She says Flurry began this analysis by considering what share of iOS devices used by members of each persona were iPhone and iPad. As shown in the everyone benchmark in the chart below, overall iPhone had a 72% share and iPad had 28%. The Personas shown above the Everyone bar skew more toward iPhone than the general population of iOS device owners, while the Personas shown below the Everyone bar skew more toward iPad.
Beginning at the top, the numbers illustrate that Personas on the move skew most heavily toward iPhone: Value Shoppers use iPhone to scan barcodes and find bargains, and Singles and Hip Urban Lifestylers use them to socialize. iPhone represents more than 90% of iOS devices (excluding iPod) owned by members of those Personas.
Somewhat surprisingly, Dr. Gordon observes, the same is also true of New Moms, who may still be on the move, but in pursuit of the goods, services, and support they need for their new babies. The results reveal that New Moms may also have less free time to participate in leisure activities like reading and gaming which are more heavily associated with the iPad.
However, it's also apparent that moms' device usage changes as their children get older, with moms in general (as opposed to New Moms) being one of the Personas that skew most toward the iPad. Dr. Gordon notes that both evidence from other sources and anecdotal observation suggest that this is likely to be at least partially attributable to Moms using their tablets to entertain and educate older children, underscored by the fact that the Parenting and Education Persona skews toward iPads.
Moving to the bottom of the chart, the Personas that heavily favor iPad are associated with home-oriented activities, including not only Pet Owners and Home Design Enthusiasts, but also Small Business Owners, who may work from home. Gamers also skew more heavily toward iPad.
iPad Is For Learning and Playing -- Not Navigating
Dr. Gordon says the amount of time iPhone and iPad owners spend in different categories of apps also supports the overall pattern of iPhone going out and iPad staying in. To wit: iPad owners in the Flurry sample spent 42% more time in apps on their devices than iPhone owners during May, but that time varied significantly by category. As shown in the chart below, compared to iPad owners, iPhone owners spent more than 13 times us much time using Navigation apps. They spent more than five times as much time using Health and Fitness apps to do things such as tracking walks, runs, and bike rides.
The app categories for which average time spent on iPad exceeds that for iPhone are Education, Newsstand, Games, and Reference. Again, more home-oriented activities.
iPad Is For Evening; iPhone Is For Late Night
THe Flurry report notes that time spent using iPhone and iPad apps is distributed throughout the day, and as might be expected based on the previous discussion and conventional wisdom about iPad, its heaviest period of use comes between 6 pm and 11 pm - times when most people have downtime for activities such as games and reading. iPhone app usage also peaks during that time, but the absolute amount of time on iPad and the percentage of app use that occurs during those hours is greater, and both of those differences are statistically significant.
The situation reverses as the night wears on, and between 2 am and 4 am usage is greater in iPhone apps than in iPad apps. This may be insomniacs reaching for phones at their bedside or Singles and Hip Urban Lifestylers finding their way home from a late night.
Dr. Gordon says that what is perhaps most surprising about the distribution of time on each device throughout the day is how consistent the patterns are especially during the 6 am to 4 pm interval. Given that the iPhone is used more of an out-and-about device and the iPad being more of a stay-at-at home device, Flurry deduces that this is a function of varied lifestyles, with owners of different devices being at home and out-and-about at different times.
Multiple Devices, Multiple Personalities?
She notes that while the study focused primarily on differences between iPad and iPhone owners, obviously an increasing number of people own both devices, and while the scope of this particular study id nit does not enable researching the linkages of the same user across his or her different devices, Flurry researchers believe that individuals may express different parts of their personalities and lifestyles through their usage of different devices. For example, by night a person in the Single and Hip Urban Lifestyle Personas may use her iPhone to organize her social life. By day that same person may use her iPad to run her interior design business, putting her in Flurry's Small Business and Home Design Enthusiast Personas as well.
Dr. Gordon concludes that analyisis of persona, usage situation and device is important for app developers and advertisers, with for example, a single small business owner potentially being more receptive to work-oriented apps and ads on her iPad, and to play-oriented apps and ads on her iPhone, noting that savvy app developers and advertisers will increasingly factor contextual differences such as those into their market development and targeting plans.
For the full report visit here:
http://blog.flurry.com/bid/99859/The-Who-What-and-When-of-iPhone-and-iPad-Usage
Will The iPhone 5S to Be Available in Gold Livery With A 128 GB Option?
MacRumors' Hussein Sumra reports that KGI Securities analyst Ming-Chi Kuo, who has an enviable track record for accuracy in predicting Apple's upcoming product plans, says in a research note that the iPhone 5S will be available in a champagne gold finish enclosure in addition to Apple's traditional white and black options, and that there will also be an option for larger 128 GB storage capacity.
[I hope he's correct this time too. The gold iPhone is gorgeous in allegedly leaked photos, IMHO. Ed.]
Mr. Kuo also expects that 5S to come with a 1 GB LPDDR3 RAM chip and be powered by Apple's new A7 processor, which MacRumors expects to upgrade memory bandwidth spec. to LPDDR3 from the LPDDR2 adapted by the A6 chip, although the A7's RAM will likely be unchanged at 1GB.
Mr. Kuo predicts even more iPhone 5S bling in the form of a sapphire-covered home button with a fingerprint sensor.
For the full report visit here:
http://goo.gl/knPEbC
Apple's A7 SoC Expected To Be 20% More Efficient, Debut In iPhone 5S
AppleInsider reports that along with predictions regarding the much rumored iPhone 5S, KGI analyst Ming-Chi Kuo's note to investors on Thursday shed some light on Apple's new A-series system on a chip, expected to be called the A7.
The report citess Mr. Kuo's belief that the A7 will be based on the latest ARMv8 architecture, which he anticipates will be capable of squeezing out a 20 percent increase in efficiency over the A6 SoC used in the iPhone 5 and iPad 4th Generation, and with performance to be enhanced by the inclusion of faster LPDDR3 RAM.
For the full report visit here:
http://goo.gl/4kOpNT
How to Save a PDF Document From Safari on Your iPad or iPhone
The Mac Observer's John Martellaro has posted a short but informative and useful tutorial on saving PDF documents downloaded in iOS Safari to your iBooks library or other compatible apps.
You can check it out at:
http://goo.gl/JSlgTA
Apple Revamps iPad In Business Website
Apple has revamped its iPad In Business Website, noting that there's an iPad app to make just about everything you do on the tablet even better, with apps for personal productivity, apps for every line of business, and apps for your entire company that can empower you to change the way you work, such as creating time-saving workflows with apps that work so well together, youll be inspired to do even more.
Apple notes that your critical business files are always within reach with iPad, including apps for secure document retrieval, editing, and sharing that can turn your iPad into a virtual office.
You can check it out at:
http://www.apple.com/ipad/business/apps/
Apple iPad Mini vs. Google Nexus 7: Which Is the Best Small Tablet?
Laptop Magazine's Anna Attkisson says that tablets measuring less than 9 inches are expected to account for more than 66 percent of category sales this year, and if you want a tablet you can take anywhere, the iPad mini and Nexus 7 are the two leading options.
She notes that the latest Nexus 7 from Google packs a class-leading 1920 x 1200-pixel display and dual speakers into a much sleeker design, while on the other hand, the iPad mini is very portable notwithstanding its larger 7.9-inch display, and there are more than 375,000 apps made for the device available on the App Store. To find out which small slate reigns supreme, Laptop pitted the iPad mini against the new Nexus 7 in 13 rounds of battle. The results were amazingly close, with the overall winner edging the runner-up by a very small margin.
You can check it out at:
http://goo.gl/SpIizE
Samsung Narrowly Tops ABI Research's Media Tablet Competitive Assessment, Followed by Apple and Xplore Technologies
Nineteen of the world's leading tablet vendors went head-to-head in the latest vendor matrix from market intelligence firm ABI Research. The vendor matrix ranked companies on several criteria related to both product Implementation and vendor Innovation. The overall winner in this tablet Competitive Assessment was Samsung Electronics.
The Korean-based computing and consumer electronics conglomerate bested all other tablet vendors in the Innovation category while scoring second overall in the Implementation category. Clearly king of the hill when it comes to tablet shipment volumes, Apple trailed Samsung on tablet Innovation landing in second. The two leading makers have continued to distance themselves from other tablet vendors, reflected visually in the results grouping of vendors for this assessment. In third place, overall, for the vendor matrix is Xplore Technologies. A specialist in rugged tablets for vertical business audiences, Xplore recently launched the first rugged Android tablet. The company came out ahead of the majority of vendors assessed in this vendor matrix with a good balance between Implementation and Innovation.
Samsung bested all other tablet vendors in the Innovation category with great scores for its breadth of tablet portfolio, leadership in owning much of the component technology used in its products, and support for incremental user interfaces beyond the touch display. Following Samsung on Innovation were Apple and Xplore Technologies.
Apple topped the pack of tablet vendors with its Implementation scores for the success it has had over the past year with its iPad. Beyond its production prowess, Apple has done an amazing job educating the marketplace through TV, print, and digital marketing about tablets and how these devices appeal to user audiences. The company also received perfect scores for its geographic market reach in all regions of the world. Runners up in Implementation are Samsung and Lenovo. China's Lenovo was squarely focused this past year on its home market and made impressive gains in mind and market share.
"Apple's success with iPad tablet shipments is undeniable," says ABI senior practice director Jeff Orr. "Looking ahead, the breadth of Samsung's product portfolio and technology ownership give it a leadership role for future tablet development."
The full Media Tablets Competitive Assessment is part of ABI Research's Media Tablets, Ultrabooks & eReaders Research Service:
http://goo.gl/8qCyed
For more information visit:
http://www.abiresearch.com
TrendForce: iPhone Loses Ground in China; Second-Tier Smartphone Market to be Dominated by Chinese Brands
According to the most recent survey conducted by TrendForce, iPhone now overtakes Samsung in the "brand recognition" category by only 1%. In the "most-anticipated smartphone purchase" and "most-used smartphone brand" categories, the Cupertino company is lags far behind the Korean giant, revealing a continuously declining popularity. Not surprisingly, Huawei, Lenovo, and Xiaomi are all doing well in China. HTC and Nokia, by contrast, are noticeably struggling, and will likely see their popularity further threatened by the rise of Chinese branded smartphones.
Samsung's brand image, notably, has been improving steadily in China. For Q2 this year, approximately 79.6% of the Chinese interviewees named the Korean company when asked of the smartphone brands that "immediately come to mind."
A particularly interesting finding of TrendForce's survey that is worth mentioning here is the apparent struggles experienced by HTC and Nokia. Although the two rank behind only Apple and Samsung in the "brand recognition" category, neither appears to be as popular as they were a year before. In the "most-used smartphone brand" category, for instance, Nokia has slid from first place in 2012 to third place this year. HTC, likewise, fell behind Huawei and came fifth. In this year's "most-anticipated smartphone purchase" category, Nokia and HTC are in fourth and fifth places, respectively.
In the "brand recognition" category, Xiaomi, Lenovo, and Huawei gained fifth, sixth, and seventh places, respectively, whereas the foreign brand Nokia ended up with fourth place. In the "most-anticipated smartphone purchase" category, all the three Chinese smartphone brands above showed steady growth compared to the same period a year ago. The slight decline spotted in Xiaomi's percentage share in the "most-used smartphone brand" category is suspected to be caused by the company's shortage of components as well as decreased shipment levels.
With its impressive specs and low price, TrendForce believes Xiaomi will not only retain its loyal customers, but also see improvements in the area of brand recognition. TrendForce expects Xiaomi's aggressive pricing strategy to affect the average smartphone prices in the market, and in turn intensify the competition among mid-end smartphone makers.
For more information, visit:
http://TrendForce.com
TouchAbility Launches Innovative New Range of Smartphone Cases
Surrey, United Kingdom based TouchAbility have launched a brand new range of innovative smartphone cases, in two stylish waterproof designs. The utterly practical cases are set to be as essential as SPF this summer by giving standout protection against water splashing and submersion - ideal for those hitting the beach, reclining on a boat or lounging by the pool with phone in hand.
The first of the two new designs is the coolly covetable TouchAbility Waterproof Hard Case for Mobile Phones. Totally transparent, the must have accessory can be fitted to the handset in just a few seconds and then provides effortless waterproof protection up to 3 metres. The completely watertight seal provides total peace of mind, giving unbeatable moisture resistance whether the phone is hanging out on deck, snapping selfies at the seaside or streaming music on a sun lounger by the pool.
Minimalist in style with maximum performance, the case is made from a high quality hard yet flexible plastic case with clear silicone to the front and rear for full camera and screen visibility. The slim line case is supremely lightweight, making it ideally suited to dropping into hand luggage or throwing in to a suitcase before jetting off to sunnier climes. The case comes with a convenient, detachable strap which can be looped around the wrist, reducing the chances of accidentally dropping the phone when out and about. It is easy to clean and reseal and is compatible with the iPhone 4 / 4S / 5 and a range of other mobile phone models, as well as the iPod touch. The case is currently available in two colour schemes, with a choice of black and green or white and blue. It is priced at GBP9.99.
The second of the two new designs is the TouchAbility Waterproof Bag Case for Mobile Phones. The hot new design includes a unique side window for supreme ease of operation and clear front and back view so smartphone use is not compromised.
The waterproof pouch is made from tough waterproof PVC which provides unbeatable protection against splashes as well as total submersion up to a depth of 3 metres. Water, sand and dust proof, it is an indispensable addition to any festival or beach bag as well as offering total peace of mind when camping, hiking, skiing, canoeing or fishing. Lightweight with a detachable wrist strap to prevent accidental drops, the pouch is watertight when sealed but does not impede on any of the phone or camera functions. Once in place, the smartphone can still be used to make and receive calls, send texts, listen to music or surf the web. The touch screen also remains fully functional.
Available in black or white, the waterproof bag weighs just 30g and is compatible with the iPhone 4, 4S and 5 as well as any other device smaller than 5" tall. It is priced at GBP7.99.
Michelle Oliver, director at TouchAbility, says: "We're very excited to unveil the first of our new waterproof case designs, both of which have been designed from the ground up by TouchAbility. They are ideal for summertime and provide unbeatable protection without compromising on handset use. They are designed to be easy to slip on so the phone holder can then sit back and enjoy the pool, festival, beach or great outdoors without worrying that a misplaced splash will ruin the handset. We have a number of other designs in the works which will be added to this range."
For more information and to buy any of the waterproof smartphone covers, visit website.
TouchAbility:
http://www.touchability.co.uk
Waterproof Hard Case:
http://www.touchability.co.uk/waterproof-cases/waterproof-hard-case
Waterproof Bag Case:
http://www.touchability.co.uk/waterproof-cases/waterproof-bag-case
Twitter Profile:
http://twitter.com/TouchAbilityUK
Trackback URL:
http://goo.gl/HI5ZT0
inWeby - Full-Featured Website Builder For iPad
Moscow based Innovation Systems LLC has announced the release and immediate availability of inWeby 1.0, which it claims is the first and the only full-featured site constructor for Apple's revolutionary iPad device. inWeby enables users to quickly and easily create a blog, site and even a web store on their iPad. Flexible design options, visits counter, integration with social networks and PayPal are a few features of inWeby.
The app is designed to accommodate users with zero experience in web development. The intuitive site constructor enables users to create, edit and browse the structure of the site. Any events on the site can be easily posted to a social profile, group or community.
Integration with major social networks, such as Facebook and Twitter, will help keep the target audience posted about discounts, sales and new arrivals. Monitoring of events related to the website is presented as a feed. Messages from visitors, social network comments, order status, website statistics and much more are available in one location. Built-in filters can sort the information you want easily and conveniently. Not a single event or news item will be neglected.
Device Requirements:
(*) Compatible with iPad
(*) Requires iOS 5.1 or later
(*) 43.5 MB
inWeby 1.0 is $4.99 USD (or equivalent amount in other currencies) and available worldwide exclusively through the App Store in the Productivity category.
inWeby 1.0:
http://www.inweby.com
Facebook Profile:
https://www.facebook.com/pages/Inweby/488322281245407
Twitter Profile:
https://twitter.com/inWeby
Trackback URL:
http://goo.gl/AX37dN
Vans and Belkin iPhone 5 and iPod Touch Cases Available This August
This fall season Vans and Belkin have come together to debut an assortment of iPhone 5 and iPod Touch cases. The joint effort demonstrates the best of both brands as Vans' iconic aesthetic is paired with Belkin's tech expertise and quality of construction.
The Vans and Belkin partnership brings two leading Southern California-based companies with over 75 years of success between them. Vans started with one Orange County shoe store in 1966 to become one of the most renowned action sports and lifestyle brands in the industry. Years later in 1983, Belkin began operations out of a family garage and has evolved into one of the most respected labels in the wireless and mobile accessory business.
The cases in the Vans and Belkin collection are inspired by Vans' iconic designs, including the vulcanized rubber waffle sole design and the classic black and white checkerboard pattern. In addition to coming in a variety of colors, the cases provide a shock-absorbent, firm layer of protection that fits an iPhone like your favorite pair of Vans.
The collection concludes with three-piece offering for the iPod Touch featuring a slimmer version of the Waffle Sole Case and two polycarbonate plastic cases adorned with popular Vans prints.
Availability:
The Vans and Belkin iPhone 5 and iPod Touch cases are available this August at Vans retail locations, Best Buy and Belkin.com.
Vans Waffle Sole Case for iPhone 5 (F8W306) $39.99
Vulcanized waffle rubber design
Transparent finish
Flexible, easy-to-grip material
Impact and scratch protection
Slim, form-fitting design
Full button protection
Allows full access to all controls and ports
Camera lens cutout
Available in Black/Black Tint, Black/Clear Tint, White/Blue Tint, White/Gum Opaque, White/Mint Tint, White/Purple Tint, White/Red Tint
Vans Black Jungle Case for iPhone 5 (F8W313) $39.99
Smooth, high-gloss finish
Hard polycarbonate material
Impact and scratch protection
Slim, form-fitting design
Allows full access to all controls and ports
Camera lens cutout
Vans Checker Case for iPhone 5 (F8W311) $39.99
Smooth, high-gloss finish
Hard polycarbonate material
Impact and scratch protection
Slim, form-fitting design
Allows full access to all controls and ports
Camera lens cutout
Vans Sticker Collage Case for iPhone 5 (F8W315) - $34.99
Smooth, high-gloss finish
Hard polycarbonate material
Impact and scratch protection
Slim, form-fitting design
Allows full access to all controls and ports
Camera lens cutout
Vans Black Jungle Case for iPod touch (F8W309) $34.99
Smooth, high-gloss finish
Hard polycarbonate material
Impact and scratch protection
Slim, form-fitting design
Allows full access to all controls and ports
Camera lens cutout
Vans Sticker Collage Case for iPod touch (F8W314) $34.99
Smooth, high-gloss finish
Hard polycarbonate material
Impact and scratch protection
Slim, form-fitting design
Allows full access to all controls and ports
Camera lens cutout
Vans Checker Case for iPod touch (F8W308) - $ 29.99
Smooth, high-gloss finish
Hard polycarbonate material
Impact and scratch protection
Slim, form-fitting design
Allows full access to all controls and ports
Camera lens cutout
Vans Waffle Sole Case for iPod touch (F8W305) - $29.99
Vulcanized waffle rubber outsoles
Flexible silicone material
Impact and scratch protection
Slim, form-fitting design
Full button protection
Allows full access to all controls and ports
Camera lens cutout
Available in White/Gum
To learn more about Vans apparel & accessories visit:
http://www.Vans.com/Apparel
To learn more about Belkin products visit:
http://www.belkin.com/
http://facebook.com/Belkin
and follow @Belkin on Twitter:
http://www.Belkin.com
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