• Piper Jaffray Analyst Gene Munster Predicts Apple Media Event likely by April Announcing New iPad Body Styles
• Free Sportspage Delivers Custom Sports News, Now Available on iOS" />

Applelinks iOS News Reader - Monday, February 18, 2013

Apple To Bring Full USB 3.0 Support To iOS Devices? - Rumor
Professioinal Grade?
iPads As Work Tools
Should Apple make an iPad Pro?
Is There An iPad Pro In Apple's Future?
The Great iOS Multitasking Lag
Apple's "Not a Hardware Company" - Tim Cook
Piper Jaffray Analyst Gene Munster Predicts Apple Media Event likely by April Announcing New iPad Body Styles
Free Sportspage Delivers Custom Sports News, Now Available on iOS


Apple To Bring Full USB 3.0 Support To iOS Devices? - Rumor

AppleBitch reports that Apple may be preparing to offer full USB 3.0 support for the iOS devices, and is looking to recruit individuals for USB testing on new iOS and iPod product lines -- last week posting ads for a Senior Software Quality Engineer (USB) to join the USB Connectivity Compliance QA Team. The successful candidate is expected to have knowledge of high speed bus device testing including SuperSpeed USB 3.0 as well as USB 2.0.

Neither USB 3.0 connectivity nor the new Lightning I/O interface are currently supported on iOS devices -- one of several reasons they can't be taken seriously as laptop substitutes for productivity oreiented users. Adding USB 3.0 connectivity would help. A lot.

For the full report visit here:

Professioinal Grade?

Blogger Shawn Blanc cites iMore's Rene Ritchie maintaining that for Apple in 2013, its all about iOS 7 and iCloud:

Blanc agrees, noting that 2012 was a hardware-packed year for Apple gadgets - Retina MacBook Pros, super-slim and bubbly iMacs, the iPhone 5, iPad mini, et al., and this year is hopeful the pendulum will swing towards the software-side of things.

Blanc thinks Apple wants to improve iOS by removing some of the friction and frustration currently experienced with iCloud, maps, and more, and also desired to have the iOS regarded as a professional-grade operating system, worthy of real work.

Your editor hopes he's right. Blanc notes that there's still a lot of skepticism about the iPad as being ready to serve as a legitimate work machine. As do many others, and even his own wife wouldn't be persuaded to get an iPad when she needed a new computer. [I'm having the same conversation with my wife these days Ed.)

However, Blanc expresses confidence that Apple will enhance the iPads professional viability by bringing best-of-breed solutions. Again, I hope he's right, but await being convinced.

For the full commentary visit here:

iPads As Work Tools

Commenting on Shawn Blanc's screed (see above) about "Professional Grade" iPads, MacStories' Federico Viticci at 9:51pm comments that advanced users who are aware of the scripting and automation features of OS X miss those in the transition to the iPad, which doesn't offer the same degree of functionality that a full personal computer has in those areas. Given the iPad's various shortcomings as a production platform (eg: test selection and editing topping a long list list), Sellers thinks serious Professional Grade will require a deep reworking of iOS to accommodate users who need to jump between 7 apps to complete a single task.

Viticci agrees with Blanc that iPads in particular are the makings of real professional grade devices, but their full potential awaits unlocking by further development of Apple's software and third-party apps.

For the full commentary visit here:

Should Apple make an iPad Pro?

Apple Daily Report's Dennis Sellers observes that while Apple might have taken a (baby) step toward "Pro" device status with the recently released 128GB iPad, the iPad still has a way to go before its truly a pro product.

For the full commentary visit here:

Is There An iPad Pro In Apple's Future?

CNET's Dan Farber cites market analyst firm Forrester predicting that 200 million workers will be lining up for a Windows tablet, and suggesting that Apple might want to take a bite out of that market with an iPad "Pro."

Forrester observes that Microsoft's Surface Pro is apparently just what businesses want in what was formerly known as the desktop computer, and if that's the case, Apple may want to revisit the space where Mac and iPad intersect.

Farber notes that according to Forrester Research's annual global survey of nearly 10,000 people around the world who use computers to do their jobs an hour or more a day, even though Apple portrays the iPad as taking the enterprise by storm, 32 percent of survey respondents said they'd prefer Windows over Apple or Android for their next work tablet, although currently only about 2 percent are using a Windows tablet for work.

Farber observes that iPad apps are generally single-purpose, and while people like the iPad, and that's helped to fuel a post-PC wave that is eclipsing sales of PCs, the new 128GB, $799 Wi-Fi-only iPad in its post-PCness doesn't satisfy users who want multitasking, multiuser access and other "PC" features, that want the best of both worlds, and that is what Microsoft is attempting to do with Windows 8 and the hybrid Surface Pro. He suggests that if the Surface Pro becomes more successful as it evolves, Apple CEO Tim Cook and design chief Jony Ive will have to think about designing a no-compromise iPad that can fill both roles, and do both very well.

For the full commentary visit here:

The Great iOS Multitasking Lag

MacStories contributor Benjamin Mayo comments on a tweet by the site's Graham Spencer about a delay that occurs when switching between apps using multitouch gestures on the iPad:

Mayo explains that the reason for this delay that the iOS freezes background applications; with the period of inactivity experienced corresponding to the time it takes to unfreeze the summoned app, the interval of delay depending on the size and complexity of the application.

Mayo says that as a daily iPad user, he finds this is behavior one of the most annoying aspects of relying an iPad for work tasks, occurring every time he switched back and forth between two apps with the four-finger multitasking (so-called) gesture.

He also notes that the annoyance is amplified in the the iPad mini which he observes tends to flush apps from memory far more frequently than my iPad 3 did, making it necessary to reload every tab even if he's only switched between 2 or 3 apps - something that also afflicts your editor's iPad 2.

Mayo says he doesn't care about support for multiple apps, views on the iPad's screen, but he wishes Apple could find a way to make iOS multitasking "less aggressive" without compromising battery life, and the process of swirthing between apps as instantaneous as it is on OS X.

Your editor disagrees on the multiple app (or multiple windows in the same app) view point, and my perception is that that capability would obviate much of the application switching lag frustration.

For the full commentary visit here:

Apple's "Not a Hardware Company" - Tim Cook

The Street's James Rogers reports that Apple CEO Tim Cook commented in a a question-and-answer session with Goldman Sachs analyst Bill Shope that "Because we're not a hardware company, we have other ways to make money and reward shareholders," adding that "We don't look at the sale of a [hardware] product as the last part of our relationship with a customer... it's the first."

For the full report visit here:

Piper Jaffray Analyst Gene Munster Predicts Apple Media Event likely by April Announcing New iPad Body Styles

Appleinsider's Katie Marsal cites investment research firm Piper Jaffray analyst and Apple-watcher Gene Munster maintaining in a note to clients on Friday that Apple is likely to host a speical event by the end of April that could see the introduction of redesigned iPads, noting that: "Over the past two years, the Spring event has been iPad updates."

For the full report visit here:

Free Sportspage Delivers Custom Sports News, Now Available on iOS

SportsPage LLC has announced SportsPage: Your Social Sports Magazine 1.1, the daily sports app covering all major American and international sports teams on iOS, is now available at the App Store for free.

SportsPage offers a sleek, graphic interface that's easy and quick to use. Sports fans can customize their homepage in seconds and then start flipping through the latest sports stories from more than 5,000 news sources on any iOS device.


Covering more than 2,000 different national and international sports teams - including the NFL, MLS, NBA, MLB, NHL, CFL, NCAA Football, NCAA Basketball, local sports, fantasy sports, auto racing, rugby, 1,000-plus international soccer/football teams, pro golf, WNBA, boxing, tennis, and more - SportsPage is an ideal app for the avid, news-hungry sports fanatic who wants the latest sports news now, without the clutter.

Feature Highlights:
(*) Delivery of a fast, uncluttered, and easy to-use interface
(*) International sports news from more than 2,000 teams and leagues from Twitter and professional news sites worldwide
(*) Fast news loading
(*) Quick response time
(*) Easy-to-use menu design and layout

Device Requirements:
(*) iPhone, iPad, or iPod touch
(*) Requires iOS 5.0 or later
(*) Universal app optimized for display on all iOS devices
(*) Optimized for iPhone 5
(*) 22.4 MB

SportsPage: Your Social Sports Magazine 1.1 is free and available worldwide exclusively through the App Store in the Sports category.

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