Apple's Beta iWork for iCloud Suite Goes Live
Tim Cook's Quiet Cultural Revolution
The Snugg Investigates How Smartphones Have Changed the Way We Cook
Why a New Golden Age for UI Design Is Around the Corner
The Mummy Case for iPad Now Available for Pre-order
Tiny Little Video Stabilizer For Small Cameras, iPhones, Or Other Smartphones
Flying Ruler for iPhone. Measure Distances By Moving Your iPhone
Apple's Beta iWork for iCloud Suite Goes Live
As announced at the World Wide Developers Conference in June, Apple has quietly launched iWork for iCloud in beta form, initially for free.The suite includes Keynote, Numbers and Pages in Web app iterations.

You can check it out at:
https://www.icloud.com/ipad_welcome/
Tim Cook's Quiet Cultural Revolution
Reuters' Poornima Gupta and Peter Henderson have posted a thoroughgoing backgrounder on Apple CEO Tim Cook, and how the company he "inherited" from Steve Jobs has become a very different creature -- a mature corporate behemoth rather than a scrappy industry pioneer -- a transformation they say has been painful for some.
The reporters note that two years into Cook's leadership tenure Apple has yet to launch a major new product under his watch, ant that some fret that Cook's changes to Apple's internal culture have doused the fire - and perhaps the fear - that drove employees to try to achieve the impossible.
For the full commentary visit here:
http://goo.gl/jxNHYd
The Snugg Investigates How Smartphones Have Changed the Way We Cook
Just under a quarter of people admit to taking a photograph of their dinner at a restaurant, according to a survey by AllRecipes.com – but how many people use their smartphone in their own kitchen?
The cookery show has been experiencing a sustained period of popularity for some time. While people cant afford to go out and eat fancy meals they see on TV, they are becoming more inclined to recreate dishes in their own home.
At a time when people find themselves with a little less disposable income, nights out at fancy eateries are often the first things to go.
People are now more willing to invest time, money and effort to their own creations – and as a result, the home-cooking industry has been experiencing a mini boom.
Although The Snugg found the cookbook industry has been affected very little by the popularity of tablet computers and smartphones, an increasing number of people are confident turning to technology when behind the stove.
Les Yates, The Snuggs Marketing Manager says:"The cookery show has been experiencing a sustained period of popularity for some time. While people cant afford to go out and eat fancy meals they see on TV, they are becoming more inclined to recreate dishes in their own home.
"We have found that cooking shows, like Rachel Rays 30 Minute Meals, can actually inspire people to make purchases. According to a survey by Harris Interactive, 57 per cent of those who regularly watch say they have purchased food as a direct result of something theyve seen on TV.
"The amount of different apps available to amateur chefs today is mind boggling. If someone isnt sure how long they should take to boil an egg, all it takes is a quick download and the information is right in front of you – readily adjustable to the size of egg. The same applies for cooking steak and other foods."
People are still heading out to buy glossy, high quality cookbooks but the study found that more people are integrating their smartphone into their day to day life. For example, some applications allow users to combine shopping lists, grocery coupons and potential recipes within a couple of swipes of a finger.
Once people get home from the supermarket, they can be guided through the recipe, step by step with the help of audio and video instructions. To read the full article, head here:
http://bit.ly/16BzU64
Check out TheSnugg.com to find a huge range of protective wear for all best-selling makes and models of smartphone and tablet computer designed to suit all tastes.
For more information, visit:
http://TheSnugg.com
Why a New Golden Age for UI Design Is Around the Corner
Wired notes that over the past 30 years, as every facet of our lives, from our shopping to our schooling, has migrated onto computer screens, designers have focused on perfecting user interfaces; placing a button in just the right place for a camera trigger or collapsing the entire payment process into a series of swipes and taps.
However, they project that in the coming era of ubiquitous sensors and miniaturized mobile computing, our digital interactions wont take place simply on screens, and designers will be creating not products or interfaces but experiences, a million invisible transactions.
You can check it out at:
http://goo.gl/UsWKj1
The Mummy Case for iPad Now Available for Pre-order
Loop Attachment has officially added The Mummy for the iPad to its growing product line-up. The Mummy for the iPad is an enveloping silicone case designed to be compatible with Apple's Smart Cover.

While the strap composition preserves your device's identity, hidden, magnetic anchor points hold your cover down when it's folded back. Textured, coated silicone provides grip and impact resistance ensuring your iPad Mini is wrapped in peace of mind.

The case is available in Black, White, Graphite, Blue, Red, and Teal.
The Mummy for iPad is available for a special pre-order price and ships in 3-4 weeks

The Mummy case sells for $35 ($30 for iPad mini)
You can view a photo gallery here.
http://goo.gl/hts3LY
For more information, visit:
http://www.loopattachment.com/collections/mummy-ipad

iPad mini version:
http://www.loopattachment.com/collections/mummy-ipad-mini
Tiny Little Video Stabilizer For Small Cameras, iPhones, Or Other Smartphones
WeeSteady's Jack Campbell says he is launching an amazing little gadget for anyone shooting video with a small camera, iPhone, or other smartphone.

The weeSteady stabilizer grip for iPhones and other small video cameras and phones slips into your pocket or bag and allows shooting very stable, jitter-free video with a device so small it fits in your hand.

Perfect Christmas Gift
Mr. Campbell says pre-orders will ship in time for Christmas, and that weeSteady will make a terrific gift for any video buff in your life - including yourself.
For more information, visit:
http://www.indiegogo.com/projects/pocket-stabilizer-for-iphones-or-small-cameras/x/629920
and
http://www.weesteady.com
Powerocks Magicstick Selected For MTV Video Music Awards Celebrity Gift Bag
Powerocks (http://www.powerocksusa.com) Magicstick is a beautifully designed, light easy-to-carry lipstick/cigar-shaped power bank that charges devices on the go. Magicstick provides 2800mAh of power in a compact package for two full emergency charges for smartphones, tablets and other mobile devices. It quickly and safely charges your phone when away from a power source or outlet, so youll never miss a call or be in an emergency without your cellphone when away from home.

The Powerocks Magicstick portable backup power stick was selected to be included in this year's MTV Video Music Awards (VMA) celebrity gift bags. The event, held at the Barclays Center in Brooklyn, NY and televised live on MTV Sunday evening, produced by MTV, honored the hottest musical acts and showcases some of the most exciting musical video performances of the year. All VMA presenters and performers received the award-winning Magicstick, one of Powerocks' top selling tech gadgets.

"We are honored to be selected as part of the sought after gift bag. To be able to share this great product with the worlds most influential trendsetters is exciting. We know the MTV talent, actors/actresses, and musicians will love their Magicstick for outlet-free phone charging," said Tony Regier, Senior Vice President of Sales & Marketing , Powerocks USA.

Powerocks Magicstick is available immediately, priced at $49.99 from:
http://www.powerocksusa.com
http://www.amazon.com
and major stores through the U.S., Canada, and internationally.
For more info, see:
http://www.powerocksusa.com/SearchResults.asp?Cat=1824
or:
http://www.powerocksusa.com
Flying Ruler for iPhone. Measure Distances By Moving Your iPhone
The "Flying Ruler" application lets you measure distances by moving your device from one point to another. The application is claimed to be accurate, on average, to within 4 percent (but could also be more) on first measurement if measured carefully. You can significantly improve accuracy by making a series of measurements. More precise data on the Flying Rulers accuracy can be found at: http://www.flying-ruler.com

"Flying Ruler" also lets you measure angles simply by moving your device from one point to another. The ruler is accurate to within 1 degree.
Before buying the "Flying Ruler", check out the video guide to make sure it's what you're looking for:
http://www.flying-ruler.com/video-guides.html

To use: press the start button, wait for the circle around it to go red and then move your device.
Flying Ruler allows you to measure a distance or angle wherever you are, claimed to be the first and only program that allows you to measure distances just by moving your phone from one point to another.

System requirements:
Compatible with iPhone 4, iPhone 4S, iPhone 5, iPod touch (4th generation), iPod touch (5th generation), iPad 2 Wi-Fi, iPad 2 Wi-Fi + 3G, iPad (3rd generation), iPad Wi-Fi + 4G, iPad (4th generation), iPad Wi-Fi + Cellular (4th generation), iPad mini and iPad mini Wi-Fi + Cellular
Requires iOS 5.0 or later
This app is optimized for iPhone 5.
$1.99
Web site for the app (with video and screenshots):
http://www.flying-ruler.com
Short demo video:
http://www.youtube.com/watch?v=-zJOmdiYJB0
iTunes link:
https://itunes.apple.com/app/id667579844
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