Applelinks iOS News Reader - Monday, April 22, 2013

More Brits Dump Apple tablets for Amazon, Google, Samsung Hardware, But iPad mini Still UK Adults' Top-rated Slate
iPad mini Shipments Expected To Fall To 10-12 million units in 2Q13 - Digitimes
Survey of Public Library Use of Tablet Computers, Smartphones & eBook Readers
Mobile and Tablets Driving US Paid Search Spending
Canadian Tire Employees To Use Blackberry Smartphones As Official Device
iBed Comfy $13.00 Lap Desk For iPad Coming Soon
Aviary Free Photo Editor For iOS
Rugged iPad Case Eliminates iPad Damage in Schools
Transfer Photos On iPhone, iPad and Mac With transfr, Now In App Store


More Brits Dump Apple tablets for Amazon, Google, Samsung Hardware, But iPad mini Still UK Adults' Top-rated Slate

The Register's Tony Smith reports that almost a fifth of the UK's adult population now owns tablet computers, and while most of them have one with a bitten fruit icon on the back, Apple's dominance is slipping.

Smith cites a YouGov poll that found during the first three months of 2012, 73 percent of British tablet owners had an Apple product, while a year later, Apple fans accounted for only 63 per cent of all Brit slate users, with Google's share of the tablet market up eight percentage points, Samsung's six and Amazon's five.

He observes that a shift away from no-name Android tablets imported from China toward big-name tablets imported from China - as opposed to Apple-branded tablets imported from China - does show that Brits now think Android slates are just as good as the iOS alternatives, although they still think the iPad mini is better than all other tablets across eight of the nine quality attributes YouGov used to help respondents rate their slates. He notes that the Nexus 7 gets more plaudits than rival offerings from Samsung, and more than Apple's 10-inch iPad too.

For more information, visit:

iPad mini Shipments Expected To Fall To 10-12 million units in 2Q13 - Digitimes

Digitimes' Max Wang and Joseph Tsai report that iPad mini shipments are expected to drop from 13-15 million units in the first quarter of 2013 to 10-12 million units in the second - mainly due to competition from several 7 to 8-inch tablets, according to Taiwan-based supply chain makers.

For example, Samsung's recently-released 8-inch Galaxy Note 8.0, priced at US$399 for a 16GB version is expected to become a strong competitor to the iPad mini.

For the full report visit here:

Survey of Public Library Use of Tablet Computers, Smartphones & eBook Readers

Research and Markets has announced the addition of the "Survey of Public Library Use of Tablet Computers, Smartphones & eBook Readers" ( to their offering.

This 91-page study looks closely at how public libraries are using tablet computers, smartphones and eBook readers. It helps librarians to answer questions such as: How many libraries have tablet computers? How many loan them out to patrons? What is their stock of tablets? What brands do they prefer? How much do they currently spend and plan to spend on tablets, smartphones and eBook readers in the future? How are they using tablets? How have tablets affected reference, information literacy, children's librarianship, administration and other areas? How have tablets impacted their buying plans for desktop and laptop computers? Which apps do they use? Have they developed their own apps? How likely are public libraries to buy certain specific brands such as Kindle, iPad or products from specific companies such as Asus, SONY, Motorola or Apple?

The report's findings include:

- 20% of libraries that serve a population of over 100,000 have reduced their purchases of other computing devices

- Libraries that serve a population of less than 10,000 plan to spend an average of $468.67 and a maximum of $5,000 in the next year on tablet computers

- 28.85 percent of libraries surveyed said it is highly likely they will purchase an Apple tablet over the next three years

- 70% of libraries that serve a population of more than 100,000 have purchased tablets for library staff use

For more information, visit:

Mobile and Tablets Driving US Paid Search Spending

The Search Agency, a global online marketing firm and the largest independent U.S. search marketing agency, todahasy released its quarterly State of Paid Search Report, which found that total search advertising spend across Google and Yahoo!-Bing increased 21.6 percent year-over-year, in addition to other findings. The quarterly report analyzes aggregated client data from various industries to identify paid search marketing trends across search engines and devices on a year-over-year working to grab market share from Google, particularly battling it out on tablet devices.

2012 was a strong year for search advertising, and mobile and tablets helped drive this growth exponentially. Bing has been ferociously working to grab market share from Google, particularly battling it out on tablet devices, said Keith Wilson, vice president of agency products at The Search Agency. The study also showed tablets continue to be a driving force consumers are hitting the tablets to shop and buy, with tablet performance steadily increasing over the past five quarters. I dont see this slowing anytime soon.

Additional findings from The Search Agencys State of Paid Search Report include:

Paid Search Spend Increased 22 Percent YoY

Despite seeing impressions down 4 percent YoY, a 15 percent increase in search click-through rate (CTR) lead to an 11.7 percent increase in overall clicks. Coupled with an 8.8 percent YoY increase in CPC, total advertiser spend across Google and Yahoo!-Bing increased 21.6 percent.

Bing Takes More Of Google's Overall Market Share, Including Tablets

After four consecutive quarters of a relatively consistent market share split between Google and Bing, Bings share of advertiser spend grew to 21 percent, up 3.6 percent YoY and 3 percent QoQ. Bing saw strong growth on tablets, increasing its share of spend from 10.6 to 15.3 percent YoY.Bing takes more of Google's overall market share, including tablets

Smartphones And Tablets Remain Strong

Consumers increased click volume on smartphones by 86 percent YoY. And despite a 10.4 percent drop in smartphone CPC, total advertiser spend on smartphones was up 68 percent YoY. Total spend on tablets went up 135 percent YoY.

Retail Still Strong Even After The Holiday Season

The retail industry saw tremendous growth on mobile and tablets YoY. Smartphone click share for retail increased 78.2 percent YoY and 69.9 percent QoQ. Tablet click share increased 71.8 percent YoY and 13.5 percent QoQ. In particular, tablet share grew consistently over the past five quarters and click traffic from smartphones and tablets for the retail and e-commerce sector was larger than any other vertical in the study which looks at consumer and business services, media and entertainment, real estate and construction, travel and leisure with 39.6 percent of clicks.

Product Listing Ads (PLA) Gaining Ground On Smartphones And Tablets

Clicks on PLA increased enormously YoY and PLA clicks coming from smartphones and tablets increased 100 percent and 59.7 percent QoQ, respectively. Tablets came in at 9.9 percent of PLA clicks last quarter. For the first time, likely due to improvements to format and visibility on newer models, smartphones made up more than 2 percent of PLA clicks.

To uncover key trends for the Q1 2013 State of Paid Search Report, The Search Agency extracted client data from search engine advertising tools. The research sample included advertisers who had 15 consecutive months of data with The Search Agency, and had an established and stable business model from Q1 2012 to Q1 2013. All results are based on U.S. campaigns only.

To download the report, go to:

Canadian Tire Employees To Use Blackberry Smartphones As Official Device

The Canadian Press reports that culturally iconic Canadian hardware and automotive retailer Canadian Tire Corp. Ltd. has selected BlackBerry 10 smartphones for its employees to use as their primary business device and will distribute several thousand BlackBerries to its staff in the coming months - a mix of the touchscreen Z10 and yet-to-be released BlackBerry Q10 with analog keyboard.

For the full report visit here:

iBed Comfy $13.00 Lap Desk For iPad Coming Soon

Kikkerland's not yet available iBed is a pillow-based iPad support that facilitates more comfortable use of your tablet in bed, on a couch, on an aircraft, while you eat and more.



iBed will sell for a very modest $13.00

For more information, visit:

Aviary Free Photo Editor For iOS

Aviary is a powerful, free photo editor for iOS whose developers say they created because they wanted a quick and easy way to edit photos on the go with no fuss, with all the tools you need available in a super intuitive interface so you can get right to editing.


Features and functions:
• Gorgeous photo effects and frames
• One-tap auto enhance
• Tons of fun stickers
• Crop, rotate, and straighten your photos
• Adjust brightness, contrast, saturation, and warmth
• Sharpen and blur
• Draw and add text
• Create your own memes
• Draw attention to your photo's subject with Focus
• Cosmetic tools: fix redeye, remove blemishes and whiten teeth


You can check out the list of upcoming additional features or submit your own ideas at:

Bonus features:
• Share to all your favorite social networks right from Aviary.
• Purchasable effect and sticker packs! (We provide lots of effects and stickers for free, but if you'd like to add on more you can.)
• High resolution output
• Drag and drop to customize the toolset
• Scroll through your recent photos in a cover photo-like view from the home screen


You're encouraged to grant photo access (in iOS Preferences) when the app launches to enable it to display your recent photos in a gallery view on the home screen. Photo access is not required to use the app, but will make choosing recent photos a whole lot easier for you.

New in Version 2.0.0

This all new version has been completely redesigned and features a sleek, streamlined interface. It's faster, cleaner and even easier to use. Plus:
• The new 'Focus' tool helps emphasize your photo's focal point
• The new 'Warmth' tool modifies your photo's white balance to bring out cool and warm tones
• The 'Enhance' tool has been enhanced. Hi-Def smartly sharpens and defines, Illuminate fixes poor lighting issues, and Color Fix does amazing color correction.


• Brand new Effects make your photos look beautiful. Check out the new Street pack.
• Fresh sticker packs like Glasses, Memes, and Wigs add more editing fun
• And they're adding more Effects and Stickers all the time - so stay tuned

This app is designed for both iPhone and iPad

System requirements:
• Compatible with iPhone 3GS, iPhone 4, iPhone 4S, iPhone 5, iPod touch (3rd generation), iPod touch (4th generation), iPod touch (5th generation) and iPad.
• Requires iOS 5.0 or later.
• This app is optimized for iPhone 5.

For more information, visit:

Rugged iPad Case Eliminates iPad Damage in Schools

According to an article published on Billings Gazette "About 5 percent of the iPads purchased for school students and staffers in Powell Wyoming have had to be repaired or replaced since they were introduced last year. Eighty-one iPads worth $40,192 were damaged. Of those, seven belonged to teachers and administrators and 74 were assigned to students. The most common problem was broken screens.

Kids can be rough with their toys, and that can cause a problem for schools deploying iPads in the classroom. Recent reports show that up to 15% of iPads are damaged within the first 2 weeks if not used in a protective case. Most of the damage is due to accidental dropping, leaving bent corners, scratched sides, and most commonly, broken screens.

Some schools are dealing with the problems by purchasing a protection plan from Apple, or purchasing cases for their iPads, or both. To ensure the deployment goes smoothly and minimize delays and administrative burdens, the best practice proved to be using a rugged case that protects the iPad no matter what happens.

Just because a case is claimed to be rugged doesnt mean it will protect the device from daily use and abuse. Schools that bought what they thought were rugged cases are getting mixed results, including dented corners and broken screens.

One company put its product through the ultimate ruggedness test. A rugged phone case protected an iPhone dropped a second floor window to a concrete driveway, and the phone escaped unscratched, while recording video the whole time. It's the Tough Case made by iGearUnlimited, and now the company is bringing the same design and protection to the iPad and iPad Mini.

The Tough Case offers multi-layer protection using a combination of (1) an outer soft rubber shell, (2) an inner polycarbonate hard case, and (3) a clear lens which covers the screen. This case is supremely shock absorbent and since all buttons and ports are tightly sealed, the Tough Case provides rain and splash protection, while giving the user full access at the same time. The handy grip offers a convenient way to hold the iPad with one hand, and also functions as kickstand for movie watching.

"iGear's Tough Case is built like a tank and offers hands-down the best iPad protection in the industry," says Jimmy Sun, president of "It's an excellent way to protect your iPad from daily use and abuse."

The Tough Case is available from for $79.99. Schools should contact the company directly for a educational discounts. iGear also makes a custom photo case for the iPad, popular with schools sports teams and other activity groups.

Available in four colors - black, white, blue, and red

Facebook and Twitter users receive up to 15% off.

Watch Video - iPad Tough Case:

For more information, visit:

Transfer Photos On iPhone, iPad and Mac With transfr, Now In App Store

Texas based Objective App LLC has introduced transfr 1.0 for iOS and Mac OS X. Featuring a slick and simple interface, transfr allows anyone to transfer photos and videos between their devices over Wi-Fi and Bluetooth. From a simple photo to exchange over Bluetooth between two iPhones, to a large album to transfer via Wi-Fi from a Mac to an iPad, transfr can be used anywhere at any time.


The interface is slick and simple. As transfr detects all other available devices connected to the same Wi-Fi network or Bluetooth automatically, users can start the transfer with just one tap or click, without the need to enter any supplementary information. Photos are sent in full resolution, are not recompressed during the transfer. All metadata and GPS information are preserved, to satisfy the most advanced users.


"There is a strong demand for photo and video transfer services, from users who are not comfortable using online services whereby photos and videos transit through the cloud, to users who need to transfer large files between devices, and in situations where internet connection is not available." says Objective App founder JP Hribovsek. "Other apps currently available have limitations such as not supporting Bluetooth, limitations on the number of photos or size of videos that can be transferred, requiring users to enter the other devices' IP addresses, or compromising the integrity of the photos during the transfer. transfr is designed to overcome all these limitations, keeping the user's needs in mind, and to deliver a unique experience. To this extent, transfr also provides the users with a built-in functionality to contact Objective App to ask questions and provide feedback."


Device Requirements:
(*) iPhone 3GS, 4, 4S, 5, iPod touch and iPad
(*) Requires iOS 5.1 or later
(*) Universal Application
(*) 2.5 MB

transfr 1.0 is $1.99 USD (or equivalent amount in other currencies) and available worldwide exclusively through the App Store in the Photo & Video category.

transfr 1.0:

Purchase and Download:

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