Applelinks iOS News Reader - Monday 2 December, 2013

• iOS Devices Drive more than $543 Million, Android $148 Million on Online Sales Dual-Billion Dollar Days Thanksgiving Day And Black Friday - Adobe Digital Index 2013
• Apple's iPhone And iPad Account For Over 80 Percent Of Online Black Friday Shopping
• WinSuperSite's Paul Thurott Reviews Retina iPad mini
• rooCASE Debuts its eTablet Protective Solutions Product Line Just in Time for the Holiday Shopping Season
• Bring The Apple Store Home This Holiday With Products From newMacgadgets
• Simplify Your Holidays With Pro eCards Greeting Cards App

iOS Devices Drive more than $543 Million, Android $148 Million on Online Sales Dual-Billion Dollar Days Thanksgiving Day And Black Friday - Adobe Digital Index 2013
Apple's iPhone And iPad Account For Over 80 Percent Of Online Black Friday Shopping
WinSuperSite's Paul Thurott Reviews Retina iPad mini
rooCASE Debuts its eTablet Protective Solutions Product Line Just in Time for the Holiday Shopping Season
Bring The Apple Store Home This Holiday With Products From newMacgadgets
Simplify Your Holidays With Pro eCards Greeting Cards App


iOS Devices Drive more than $543 Million, Android $148 Million on Online Sales Dual-Billion Dollar Days Thanksgiving Day And Black Friday - Adobe Digital Index 2013

Adobe has released its Adobe Digital Index 2013 online shopping data. Thanksgiving Day and Black Friday saw record online sales with 1.062 billion and 1.93 billion, respectively. For the first time more than 24 percent of online sales occurred on smartphones and tablets, a record increase of 118 percent year-over-year (YoY). iOS-based devices drove more than $543 million dollars in online sales, with iPad taking a 77 percent share. Android-based devices were responsible for $148 million in online sales, a 4.9 percent share of mobile driven online sales.


"Online shopping data shows that consumers took full advantage of their mobile devices to shop on Thanksgiving Day and omnishop while in stores on Black Friday," says Tamara Gaffney, principal analyst, Adobe Digital Index, Adobe. "In an attempt to play every angle possible, retailers poured money into new mobile capabilities by adding Wi-Fi to key stores, expanding mobile app offerings, and optimizing websites for easier transactions from small screens. The results were record online sales driven by tablets and smartphones this year."


Adobe's data is based on the analysis of nearly 400 million visits to more than 2000 U.S. retailers websites on Thanksgiving Day and Black Friday. More than 70 percent of online sales with the top 500 US retailers(*) are generated by companies using Adobe Analytics, a key component of Adobe Marketing Cloud. Key online shopping data and trends for Thanksgiving and Black Friday include:

• Mobile: Retailers generated 24.2 percent of online sales via smartphones and tablets on Thanksgiving Day and Black Friday, a new record. 15.6 percent of mobile driven sales came from tablets, 8.6 percent from smartphones. iPads drove the vast majority of online sales with $417 million while iPhones were responsible for $126 million. In comparison, Android-based phones generated $106 million, Android-based tablets $42 million in online sales on Thanksgiving and Black Friday.

• Social Media: Brands that generated strong social media traffic on Thanksgiving Day and Black Friday were Amazon, iPad, the National Football League (NFL), and Sony Playstation 4. Amazon was the most referenced retailer with close to 450,000 posts. Walmart was a close second. With more than 300,000 mentions, Playstation 4 drove close to three times more social media traffic on Facebook, Twitter, Tumblr, YouTube and other sites than Microsofts Xbox One. The NFL garnered almost twice as much social media buzz than Macys Thanksgiving Parade. Thoughts of shopping overshadowed the holiday itself as social conversations containing the term Black Friday received more mentions than Thanksgiving Day.

• Hour-by-Hour Sales: Online shopping peaked between 11 a.m. and noon ET on Black Friday helping retailers generate more than $150 million in one hour. The top five states with the highest revenue per visitor (RPV) were Wyoming, Vermont, South Dakota, North Dakota and Alaska, where online shopping offers the best access to major Black Friday deals. For more information on which states drove the highest online shopping visit:

• Brick-and-Click vs. Online-Only Retailers: Traditional brick-and-click retailers were outselling their online-only competitors so far this year, at nearly a three-to-one ratio. Average basket sizes decreased by one percent to an average revenue per basket of $139. Category winners for Thanksgiving and Black Friday were toys, sporting goods, and jewelry with an increase in sales of 680 percent compared to an average sales day for these three category winners.


Adobe Digital Index publishes research on digital marketing and other topics of interest to senior marketing and e-commerce executives across industries. Research is based on the analysis of select, anonymous and aggregated data from major companies worldwide that use Adobe Marketing Cloud, one of the world's largest marketing technology platforms which serves two-thirds of the Fortune 500 companies, resulting in more 1.24 trillion transactions per quarter.

For more information, visit:

Apple's iPhone And iPad Account For Over 80 Percent Of Online Black Friday Shopping

Appleinsider's Daniel Eran Dilger reports that Apple's iOS products not only represented a large chunk of U.S. Black Friday sales, but where also used to place the vast majority of mobile purchases.
Dilger cites reports by IBM's Digital Analytics Benchmark group, which found buyers' use of mobile devices for shopping up 9 percent over last year, and mobile devices now account for 37 percent of all shopping traffic and 21 percent of online sales.

Breaking down those numbers by mobile platform, IBM reported that iOS devices accounted for more than 4.5 times the total sales of Android or over an 80 percent share of mobile-oriented sales, with 17.3 percent of all online sales occurring on an Apple mobile device versus just 3.75 percent on Android products.

IBM also noted that iOS users also spent an average of 18 percent more per order: $131.34 versus $111.35 for average Android sales.

Moreover, Apple's iOS devices also made up 26 percent of all overall mobile traffic, compared to just 11 percent for Android, with Microsoft's Windows Phone, BlackBerry and other mobile platforms not representing enough activity to mention.

For the full report visit here:

WinSuperSite's Paul Thurott Reviews Retina iPad mini

I'm always interested in reading Paul Thurott's take on Apple products. His site's theme is Windows-centric, but that gives him a different perspective than Apple-oriented reviewers, and he's an honest, even-handed critic.

In his iPad mini with Retina Display Review, he pronounces the hot-selling Retina mini as "near perfection, but at a too-dear price," maintaining that were cost no object, he'd tell you to buy an iPad mini with Retina Display and call it a day, enjoying the "gorgeous 4:3 better-than-HD screen that really works well in the mini-tablet form factor and is backed by the superior apps and digital media ecosystems." However, he observes that cost is a daily reality, and Apple's too-high pricing puts the Retina mini out of contention for most.

Thurott praises the mini's build quality as typically for Apple devices - superb, especially when examined next to virtually any other device, and its performance is amazing across the board, as are battery life and screen quality. Hr likes iOS 7 just fine and says that coupled with the biggest and best app store and content store of any mobile platform, you've got a winner.

But he says the iPad mini with Retina display's Achilles Heel is price, starting at at $399 for a bare bones model and going up to $829 fully optioned-out. Comparitively, a 16 GB/Wi-Fi version of the Google Nexus 7 is $229, and a 7-inch Amazon Kindle Fire HDX (with ads removed) is $244.

The iPad mini isn't just "expensive," he says, "it's expensive past the point of absurdity," and while he's willing to give Apple a price premium, in this price range, $100 more than the competition is extortion, and while Apple's devices are generally excellent, we're at the point now with Android devices in particular, where the tradeoffs you need to make to "settle" for such a device aren't painful in the slightest, making machines like Google's Nexus 7 and Amazon's Kindle Fire HDX much, much better values than any iPad.

For the full review visit here:

rooCASE Debuts its eTablet Protective Solutions Product Line Just in Time for the Holiday Shopping Season

Competition is fierce this Holiday shopping season, especially when it comes to selling electronic tablet accessories. After all, whats a cool iPad or Kindle Fire gift without a cool case to accompany it? Southern California based rooCASE revved-up to sell tens of thousands of accessories during Black Friday and Cyber Monday promotions, as they launch their newest line of protective solutions for electronic tablets, laptops, smartphones, and cameras.


Kevin Cheng, co-founder of rooCASE, says rooCASE is taking big risks this Holiday season, hoping for a big payoff with its new stylish and dependable line designed to protect such gadgets as the iPad Air and Kindle Fire HDX.

"This year we decided to invest in one of Amazons Kindle Fire advertisement programs, which should lead to big sales generated through rooCASEs Amazon Store," says Cheng.

Although rooCASE is sold at major retailers like Best Buy, Newegg, Walmart, and featured reseller, the real customer bargains can be found at the rooCASE Amazon store.

"Our Amazon store is suited for customers who have bought such electronic tablets, as the new iPad Air and are looking to protect their newest gadget," says co-founder Warren Liu.

The rooCASE line features dozen of cases in different styles and colors for such tablets as the iPad (various generations), Kindle Fire, Kindle Fire HDX units, Samsung Galaxy Tablets, Nexus 7 units, and the gadget list goes on. rooCASE also sells a variety of smartphone cases, camera cases, and screen protectors.

"The tablet cases have a unique origami slim-shell premium leather cover, which allows for both portrait and landscape views. The cases also feature magnetic flap closures, access to all tablet ports, keypad docks, and for some tablets auto sleep and wake functions," says Liu.

Cheng and Liu say rooCASE designers worked with the end-users' needs in mind, ensuring that cases have not only sturdy exteriors, but also the right-size pockets for smaller accessories. "From this starting point of practicality, our designers then consider what's hip now," adds Cheng.

The rooCASE name stems from how a Kangaroo protects its young. Like a kangaroo safely carries her young in her pouch, rooCASE offers protective solutions for your precious electronic possessions.

Through the rooCASE Amazon store (, you can find the lowest prices this Black Friday and Cyber Monday. You can choose from an array of functional yet fashionable cases for your electronic tablet, laptop, notebook, smartphone, and other electronic devices.

For more information, visit:

Bring The Apple Store Home This Holiday With Products From newMacgadgets

This holiday season newMacgadgets is targeting the home market with their new line of iPad Air displays including the new iPad Air Base and Deluxe Series iPad Air Mounts. Each of these products provides provides unique features to enhance the productivity of the iPad Air. The acrylic design replicates the look of the Apple store while providing additional features for home use.

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Other newMacgadgets offering include their iPad Security Base designed for the iPad 2, 3 and 4. Their new Apple Store Headphone Stand which duplicates the store acrylic display. The new iPad and iPhone Wall Mounts that display and secure the iPad or iPhone in acrylic cases.


In addition to acrylic displays, newMacgadgets carries a full-line of cable and lock assemblies to secure the iPad mini, iPhone and iPod Touch. These products are ideal for trade-shows and other open environments where security is a concern.


Some of newMacgadgets customers include The Ritz-Carlton, P&G, McDonald's, Sony, Bose, Mayo Clinic, Toyota and many more.


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Simplify Your Holidays With Pro eCards Greeting Cards App

Sublime Applications new Greeting Cards App - Pro eCards includes a full library of ready-to-go cards and the ability to customize your own. It makes an easy solution to these expensive and often time-consuming rituals.


The holiday card tradition is a time-consuming tradition that many put lots of time and money into every year. It happens every year after Thanksgiving - sitting down and writing out personal cards (or just addressing envelopes and signing them all), placing a stamp on the corner, running out to the mailbox, and feeling that satisfied sense of accomplishment. One more thing off the holiday tradition list! "We've all faced it: We want to send out holiday cards, but never get around to it," says Adrian Bisegna, CEO of Sublime Applications. "We've taken e-cards and brought them to the next level with greater customizability, and the ability to share customized holiday wishes instantly on multiple social media outlets." On top of that, holiday cards are more and more expensive every year, and the cost of sending a letter increases with it.

The Greeting Cards App -Pro eCards, by Sublime Applications pty limited offers an alternative to these expensive and often time-consuming rituals. A one-time fee for downloading the app of $2.99, means access to a library of greeting cards for all sorts of occasions and peace of mind through the holiday season, and to make it even better, Sublime Applications is holding a Christmas Giveaway competition. With that cost, the equivalent of paying $2.99 would be sending six cards, it takes the monetary inconvenience out of the equation for users (plus removes the trip of running to the Postal Office). These can be linked to the user's Facebook, increasing the share-ability and lessening the chance of missing someone pivotal on the list.


Sublime Application's new Christmas competition is easy to enter. Simply download the app before December 15, follow them on Facebook, Twitter, and Instagram, and share with your friends, and get a chance to win a brand new, 32GB iPod touch.

Included in the library of cards are free options for everything from birthdays, to Christmas, Weddings, New Years, Anniversaries, Easter, and more. There are options for animated and custom cards as well, for when the extra mile is needed, or when the sender wants to be a little more involved in the personalization process.

Those who might be new to eCards may want to know that eCards are delivered immediately, so when the sender is ready to send them out, the recipient will know that they were just on the sender's mind. Those who think that eCards are less personal than handwritten cards have overlooked the fact that it allows the recipient to know that the person was thinking about them at a time-stamped time. The cards can also be sent over Facebook as well, so that others can see the card selected specifically for the person. It also means that if someone was forgotten, it means that as soon as the sender remembers, they can simply go to their iPhone and open the app, and send them a card.

The Greeting Cards App - Pro eCards is available for both the iPhone and iPad, and is compatible with the iOS 5.1-iOS 7. The updated version 1.5 is the most refined Greeting Cards App yet. Bugs have been fixed, there is an app tutorial available for new users, as well as Facebook glitches fixed. There are also six new categories for users to enjoy, including: Thinking of You, Missing You, New Year, Thank You, Love You, and Get Well.

(*) Create our own custom, personalized greeting cards
(*) Large collection of cards to choose from
(*) App tutorial
(*) Version 1.5 adds six new categories
(*) Latest version includes bug fixes and addresses previous Facebook issues

Device Requirements:
(*) iOS 5.1 or later
(*) Compatible with iPhone, iPad, and iPod touch
(*) Optimized for iPhone 5
(*) Size: 118 MB

Greeting Cards App - Pro eCards is priced at $2.99 (or equivalent amount in other currencies) and available across the globe through the iTunes App Store in the Social Networking category.

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Greeting Cards App - Pro eCards 1.5:

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