Applelinks iOS News Reader - Monday, 22 July, 2013

Apple Buys Toronto Mapping Startup Locationary In Rare Foray Into Canada
Apple Still Well Out In Front In Tablet Market Melee
Microsoft Shares Hit By Biggest Sell-off Since 2009 As Investors React To Surface RT Write-Down
Digitize Your Docs For Free With DocScanner Pro For iOS (Regular $6.99) This Week Only
The Search Agency's Quarterly State of Paid Search Report Shows Mobile and Tablets Continuing to Drive Paid Search Spend


Apple Buys Toronto Mapping Startup Locationary In Rare Foray Into Canada

The Globe and Mail's Omar El Akkad reports that Apple has made a rare acquisition of a Canadian company, buying Toronto-based location data startup firm Locationary, which specializes in highly specific location data that can be incorporated into enterprise IT systems and web publishing platforms.

El Akkad suggests that Apple is likely to incorporate Locationary's massive store of data into its Maps application.

For the full report visit here:

Apple Still Well Out In Front In Tablet Market Melee

Parks Associates senior analyst Jennifer Kent, writing for eCommerceTimes notes that nearly three years after Apple introduced its iPad, the company still enjoys the largest market share in tablet space, but that just because Apple almost single-handedly reinvigorated the tablet computer product category, creating a market doesn't guarantee sustained monopolistic hold.

Ms. Kent notes that Android-based tablets from Amazon, Samsung, and others have been chipping away at Apple's dominance, with the company's market share having declined from nearly 90 percent in 2010 to about 55 percent by year-end 2012. She identifies and profiles six major contenders left standing in the tablet market including:

Apple iPad with more than 140 million units sold since the device's launch in 2010.

Amazon's Kindle Fire, and Kindle Fire HDl.

Barnes & Noble's Nook 7-inch Nook HD and 9-inch Nook HD+ tablets, although B&N recently announced a significant loss in its Nook e-reader division in its most-recent fourth quarter.

Samsung's Galaxy Tab series in 7-inch, 8.9-inch and 10.1-inch sizes
Google's Nexus 7 and Nexus 10 with OEM production subcontracted to Asus for the 7-inch tablet and Samsung for the 10-incher.

Microsoft's Surface RT and Surface Pro, the latter targeting professional users.

Ms. Kent notes that Microsoft sold approximately 1 million Surface units in 2012 based on Parks Associates estimates, representing a paltry 1 percent of the total market, and accounting for only one-quarter of all Windows-powered tablet sales in 2012, with the company last week taking a $900,000 write-down on Surface losses, and recently announcing slashing prices on its Tablet RT models to try to drive up sales.

Meanwhile Ms. Kent points out that Apple has lost significant market share over the past two years but that even within the non-Apple portion of the market, no single manufacturer has managed to carve out a majority stake, and even if Apple's share were to dip beneath the 50 percent mark after the 2013 holiday season, the market would still be best characterized as "Apple versus The Rest," with Apple maintaining a plurality share. Moreover, she predicts that with new/updated iPad models anticipated for later in 2013, Apple be fighting to retain its majority market share.

For the full commentary visit here:

Microsoft Shares Hit By Biggest Sell-off Since 2009 As Investors React To Surface RT Write-Down

Reuters reported that Microsoft Corp shares fell more than 11 percent on Friday, their biggest plunge in more than four years, wiping $34 billion off Microsoft's market value, a day after the software company posted dismal quarterly results due to weak demand for its latest Windows system and poor sales of its Surface tablet.

Last week Microsoft announced that it is taking a $900 million writedown on the value of unsold Surface tablets (rumored to number some six million units) after it cut prices in a bid to entice reluctant buyers.

For the full report, visit here:

Digitize Your Docs For Free With DocScanner Pro For iOS (Regular $6.99) This Week Only

Finnish developer, Haave has decided to show its appreciation to fans of their mobile applications, announcing a promotion on DocScanner Pro, the studio's mobile document scanning and storage utility for iOS, that will see the recently launched productivity app available for free on the App Store for the upcoming week only. Normally carrying a $6.99 price tag, DocScanner Pro provides users with a one-stop-shop document scanning and saving solution flexible enough to hold any form of document or media, and functional enough to enable them to effectively organize and share scanned documents via nearly every major cloud service in addition to email and via social media.


Compatible with the iPhone, iPad, and iPod touch, DocScanner Pro was created to give users the power to turn their smart devices into mobile document centers. The process is simple: with the snap of a photo, users can digitize any 2D media they'd like to - whether its important business documents, school notes, photos, art or anything in between - to have, reference, share and print while on the go from virtually anywhere. More than a camera enabled gimmick, DocScanner Pro automatically formats any scanned media and gives users the option to automatically scan paper documents and save them as PDFs as well.


With the help of DocScanner Pro's flexible organizational tools keeping documents neatly saved and available for quick reference is a breeze regardless of how extensive users libraries become, while equally flexible integration via Evernote, Dropbox, Google Drive, iCloud and WebDAV gives users the option to upload documents to the cloud of their choice with the click of a button. Sharing via email, Facebook and Twitter is supported as well, and with DocScanner Pro any scanned document users need to print as a hard copy can be sent directly to their nearest printer via AirPrint too. Set to change the way the mobile community interacts with their documents, photos and more, DocScanner Pro is free for a limited time and ready to make paper clutter a thing of the past.


Device Requirements:
(*) iPhone 3GS, 4, 4S, iPhone 5, iPod touch
(*) iPad 2 Wi-Fi, iPad 2 Wi-Fi + 3G, iPad, iPad Wi-Fi + 4G, iPad, iPad Wi-Fi + Cellular
(*) iPad mini and iPad mini Wi-Fi + Cellular
(*) Requires iOS 6.0 or later
(*) 30.7 MB

For a limited time, DocScanner Pro 1.0 is currently Free (Reg: $6.99) and available worldwide exclusively through the App Store in the Productivity category.


DocScanner Pro 1.0:

Download from iTunes:

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The Search Agency's Quarterly State of Paid Search Report Shows Mobile and Tablets Continuing to Drive Paid Search Spend

The Search Agency, a global online marketing firm and the largest independent U.S. search marketing agency, has released its State of Paid Search Report, a quarterly report which found that the second quarter of 2013 marks the first quarter ever in which tablet cost-per-clicks (CPCs) exceeded desktops, with the average tablet CPC on Google 1.7% higher than the average CPC on desktop. The report analyzes aggregated client data from various industries to identify paid search marketing trends across search engines and devices on a year-over-year (YoYQ2 2012 to Q2 2013) and quarter-over-quarter (QoQ Q1 2013 to Q2 2013) basis.

"The shift in consumer search from desktop to smartphones and tablets, coupled with advertiser adoption of Googles Enhanced Campaigns, has caused increased competition for traffic across these new platforms and CPCs to spike," say Keith Wilson, vice president of agency products at The Search Agency. "As a result, there was a noticeable divide between Google and Bing CPCs, with Bing CPCs experiencing a 1% decline QoQ while Google CPCs increased 21%."

Additional findings from The Search Agency's State of Paid Search Report include:

• Paid Search Spend Increased 16% YoY

• Overall impressions across all search engines increased 7.5% YoY and 20% QoQ.

• Search engine clicks increased 5.2% YoY, but decreased 6.4% QoQ.

• Overall search spend increased 15.8% YoY and 9.7% QoQ.

• Google CPCs Up 8.3% YoY, with Largest Increase on Tablets

• On Google, CPCs showed an increase across every type of device QoQ computer, mobile and tablet with the largest increase coming on tablets at 26%.

• This quarter marks the first time ever in which tablet CPCs on Google are higher than desktop CPCs.

• Google impressions were up 10.8% YoY and 21.4% QoQ, but the search engine experienced a steep drop in CTR, falling from 3.5% to 2.7% QoQ.

Tablets CPCs May be Up, but Volume Leveling Out

Tablet clicks were down 8% QoQ, marking the first quarter in which click volume on tablets has declined. Nonetheless, tablet click volume is still up 62% YoY. The relative decline in clicks QoQ tells a different story: increased impressions and decreased clicks may indicate a shift in matching or query mapping changes at the search engine level.

Smartphones Still Going Strong

Smartphones were the only type of device showing an increase in clicks compared with Q1 up 1.6% QoQ. Smartphones also delivered the largest increase in advertiser spend, up 25% QoQ. While total clicks declined 9.5% YoY on desktops, smartphones clicks increased 107.3% and tablet clicks increased 61.7% YoY.

Real Estate and Construction Industries See Uptick, Specifically on Tablets

The real estate and construction verticals saw strong click growth in Q2, with an increase in clicks of 26.1% YOY.

Much of this growth was driven by smartphones and tablets, on which clicks were up 172.6% YoY and 124.4% YoY, respectively.
To uncover key trends for the Q2 2013 State of Paid Search Report, The Search Agency extracted client data from search engine advertising tools. The research sample included advertisers who had 15 consecutive months of data with The Search Agency, and had an established and stable business model from Q2 2012 to Q2 2013. All results are based on U.S. campaigns only.

To download the report, go to:

The Search Agency has grown to more than 180 employees worldwide with headquarters in Los Angeles, CA, and additional offices in San Francisco, East Greenwich, Baltimore, London, Sydney, Toronto and Bangalore. For more information, go to:

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