Applelinks iOS News Reader - Friday, May 24, 2013

7-inch Tablets: What User Experience Benchmarks Show - iPad mini Out In Front
Apple's Fifth-gen Ipad Rumored To Debut After 'Iphone 5s,' Feature Rear Mic
iWatch Version Of iOS Shifts Apple Smartwatch Rollout To Late 2014 - Analyst
Microsoft Shifts Ad Campaign for Failing Surface To Anti-iPad Innuendo
Microsoft's Cheap Shot At The iPad Actually Points Out Exactly Why Windows 8 Tabs Suck
Microsoft Allleged To Be Misrepresenting Surface Tablet Display Size In Comparison To Apple's iPad
PayPal Global Study Spells Doom for the Wallet - Consumers Frustrated by Limitations of Cash
Private Notes 1.0 Free for iOS-Note Pad Hides Secret, Secure Photo Album
Otterbox Acquires Lifeproof


7-inch Tablets: What User Experience Benchmarks Show - iPad mini Out In Front

A new Tablet User Experience Research survey by Pfeiffer Consulting indicates that user experience with tablets and smartphones is one of the most important aspects of the overall perceived value of the device. Pfeiffer Consulting has developed methodologies to quantify key parts of the user experience, and their 2013 Tablet User Experience Benchmarks - Complete Benchmark Report (7-inch Tablets) data revealing that Apple's iPad mini pretty much mops the floor with its 7-8-inch tablet competitors in terms of user satisfaction.

Pfeiffer Consulting's benchmarking project compares four medium-sized tablets: the Amazon Kindle Fire HD (7-inch), Apple's iPad mini, the Google Nexus 7, and the Samsung Galaxy Tab 2 (7-inch), with the benchmark results showing that the iPad mini offers the best hardware user experience, followed by the Nexus 7.

With a score of 28, the iPad mini has a significant lower cognitive load than other 7-inch tablets in the survey, contributing to greater ease of use and better user experience, with Pfeiffer Consulting's proprietary User Experience Friction Index calculated from the research rangeing from 25 for the iPad mini to 122.50 for the Kindle Fire HD. (lower numbers indicate a better score.)

You can find an abstract with graphs and charts here:

The full report in PDF format can be downloaded here:

Apple's Fifth-gen Ipad Rumored To Debut After 'Iphone 5s,' Feature Rear Mic

Appleinsider's Neil Hughes cites a report published on Thursday by Japanese blogsite Macotakara that the next full-size iPad from Apple will launch toward the end of 2013, after Apple's next iPhone which is expected launch around September, and will gain a rear-facing microphone much like the iPhone 5.

For the full report visit here:

iWatch Version Of iOS Shifts Apple Smartwatch Rollout To Late 2014 - Analyst

Macworld UK's Ashleigh Allsopp cites a research note by KGI Securities analyst Ming-Chi Kuo saying we should expect to wait until the end of 2014 for an iWatch

Mr. Kuo, who has a been right about Apple product launch forecasts in the past, says the iWatch is unlikely to arrive until 2014 due to necessary changes in the iOS in order for the mobile operating system to be compatible with the device.

In 2012, Mr. Kuo correctly predicted that the 17in MacBook Pro would be discontinued, and that a new, thinner MacBook model, which turned out to be the Retina MacBook Pro, would be introduced. He also accurately predicted that Apple would launch a redesigned iPod nano and the iPad 4 with a Lightning connector.

For the full report visit here:

Microsoft Shifts Ad Campaign for Failing Surface To Anti-iPad Innuendo

T-GAAP's Mark Reschke notes that Microsoft Surface tablet PC sales continue to fall short of even the lowest of expectations, with its ad campaigns to date having failed miserably, so Microsoft is trying a new approach - shifting to an all out attack on Apple's iPad - sort of a mobile computing device analog of political attack advertising.

Reschke notes that two new Surface ads have been released so far, attempting to use Apple's ad format in an effort to discredit the iPad as limited and dated when compared to Surface. However, he observes that the main issue with these ads is they approach the viewer as if it were 1990, assuming the public is truly ignorant about what makes tablets work.

He observes that Microsoft seems determined to continue living the lie, advertising their arrogance in full, until the only place on left on earth they will be successfully selling their products is within the 10 mile confines of Redmond, WA, which won't bother anyone one bit, especially if Microsoft's collapse leads to the end of these insistently horrific ad campaigns.

For the full commentary visit here:

Microsoft's Cheap Shot At The iPad Actually Points Out Exactly Why Windows 8 Tabs Suck

TechCrunch's Darrell Etherington agrees thatr being behind in a market sucks, and its understandable to want to lash out at the top dog, as Microsoft has shown its willing to do, most recently with Apple in tablet computers. A brand new Windows 8 ad pits the iPad against Microsoft's Windows 8 tablet, in an attempt to show how much more versatile the Asus VivoTab is vs. the iOS device.

However, Ethrington observes that the abilities Microsoft chooses to highlight show exactly why it doesn't get the tablet market, noting that people aren't looking for multitasking PowerPoint slide deck-creating tablets; they have computers for that.

For the full commentary visit here:

Microsoft Allleged To Be Misrepresenting Surface Tablet Display Size In Comparison To Apple's iPad

Appleinsider's Daniel Eran Dilger says that in an attempt to draw interest away from Apple's iPad, Microsoft has set up a tablet comparison page that falsely presents the iPad as having a smaller screen than a Windows tablet with less screen area.

Dilger cites blogger Elliot Temple of, pointing out that Microsoft's comparison graphics are not to scale.

"Microsoft has drawn a 10.1 inch tablet 36% larger than a 9.7 inch tablet," Temple wrote, pointing out that the iPad actually has a screen area of 45.16 square inches, while the Asus tablet is actually 3.5 percent smaller at 43.56 square inches, "not 36% more as Microsoft depicts."

For the full report visit here:

PayPal Global Study Spells Doom for the Wallet - Consumers Frustrated by Limitations of Cash

PayPal has revealed the findings of a global study that paints a dim future for the wallet. A vast majority (83%) of respondents across five countries indicated they wished they didnt have to carry a wallet. Additionally, nearly one in three Americans (29%) would choose a smartphone over a wallet if they could only bring one item when going out.

While American consumers are keen to move to a digital payment future, the businesses that serve them may be lagging behind. More than two-thirds of Americans (68%) reported they have been unable to pay for something because they didnt have cash with them; for nearly one in three Americans (30%), this has happened frequently.

PayPal is launching Cash for Registers, a program to help local businesses to solve this consumer frustration. Next month, merchants can trade in their registers for innovative technology that will allow them to accept credit, debit card, check, and PayPal payments. See more at:

Leave Home Without It

The survey, conducted in the U.S., UK, Canada, Germany and Australia, found striking similarities in consumer frustration across the globe. In each country, strong majorities of consumers reported they wished they could leave their wallet at home. Specific data points include:

• Americans are in good company: 86 percent wish they could leave a wallet at home; Germans, Canadians, Australians and Brits agreed overwhelmingly (90%, 87%, 80% and 76% respectively) that theyd like to leave a wallet at home

• Canadians are most likely to find themselves unable to make a purchase because they don't have cash with them (75%); Germans are the least likely (57%)

• The UK may be leading the charge towards a wallet-less future 32 percent reported they would choose a smartphone over a wallet when going out if they could only bring one item.

This Summer's Least-Wanted Accessory: The Wallet

With summer approaching, people are planning for days at the beach, but the study indicates taking a wallet isnt in their plans. The beach topped the survey in every country as the place most people wish they could go without a wallet.

The gym/exercising followed closely on the list of locations people wish were wallet-free in every country surveyed;

• Canadians were most likely to wish they didnt need their wallet at a bar, while Germans and Americans were most likely to wish they could attend concerts or sporting events wallet-free.

• People in every country also listed the Laundromat, grocery store and restaurants as places they wished didnt need a wallet.

• Parking meters are also a source of wallet frustration with nearly one in five (19%) Americans wishing they didnt need a wallet to pay. Lucky for them, by using the ParkMobile app, PayPal enables users to pay the parking meter with their smartphones, reducing the need for spare change.

Friends and Funds

Americans' payment frustrations arent limited to wallets. 54 percent of Americans reported that they have been stiffed by someone, either intentionally or unintentionally. Victims report this happening most often for a meal. Since PayPal enables person to person transfers, users are able to request that money immediately, helping to reduce the chance they wouldnt get paid (and the likelihood they have to awkwardly hassle a friend for payment).

While each country reported being most often stiffed on a meal, friends purchasing coffee and alcoholic beverages were also likely to not be paid back.

• Australians are most likely to get stiffed nearly 6 in 10 (57%) reports being stiffed; Brits are least likely to get stiffed but most likely to be stiffed for a pint;

• In Germany and Australia, men are significantly more likely than women to report that they've been stiffed (German: 57% men vs. 51% women; Australia: 60% men vs. 54% women);

• Beware of the young those under 25 are significantly more likely than any other age group to stiff their peers.

Change for Spare Change

The wallet' demise may be preceded only by the extinction of the penny. Earlier this year, Canada ceased distribution of its penny, joining Australia, New Zealand and other countries that have dropped 1-cent coins because of rising metal costs and a diminishing need.

In the U.S., a penny already costs more than 2c to produce, but Americans report their spare change usually isnt used. Nearly 7 in 10 Americans (66%) report they usually put their spare change in a jar and nearly 10 percent just give it to their kids. PayPal and Coinstar are already working together to help consumers easily convert that spare change into a PayPal balance at select Coinstar kiosks nationwide.

• Americans and Brits are most likely to lose their spare change; Germans are least likely to lose change;

• Germans are most likely to carry change with them nearly three times more likely than Americans and nearly twice as likely as Brits.

Solving Payment Pain Points

Its not about replacing cash or your credit card with a new payment method, its about using technology to solve real shopping pain points, said David Marcus, PayPal President. PayPal is at the forefront of developing products that make life easier, help shoppers be more efficient, and untether consumers from their wallets forever.

Through features like Check In and Order Ahead, the company already provides its 128 million customers simpler payment experiences. With the PayPal app, users can use the Check-In feature to pay with just a few clicks and a picture of their face rather than a wallet. Consumers can also order ahead in select locations in the United States with the PayPal app, allowing them to pre-order and have their item waiting for them already paid for.

The PayPal Survey was conducted by Wakefield Research ( among 1,000 credit and debit card holders, ages 18 and older, in each of the following countries: U.S., U.K., Canada, Germany, and Australia between April 26th and May 13th, 2013, using an email invitation and an online survey.

Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. For the interviews conducted in this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 3.1 percentage points, in all of the countries, from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample.

PayPal's service allows people to send payments without sharing financial information, with the flexibility to pay using their account balances, bank accounts (where available), credit and debit cards in various markets. PayPal is an eBay company and enables global e-commerce with over 128 million active accounts in 190 markets and 25 currencies around the world. PayPal is headquartered in San Jose, California and its international headquarters is located in Singapore. More information about the company can be found at:

Private Notes 1.0 Free for iOS-Note Pad Hides Secret, Secure Photo Album

DigitCont has introduced Private Notes 1.0 free for iOS, their new app that hides private photos inside a simple note taking app. Unlike apps designed for password-protected photo storage, Private Notes provides no hint that it can be used for anything but note taking. Users can safely share their iDevice with others, confident that the existence of any private photos will never be discovered. Only by entering the password in the app's search bar and then shaking the device can the private photo album be viewed.

With billions of people worldwide carrying hundreds or thousands of photos on their mobile devices, photo security has become a practical concern for many. Most users have at least a few photos on their iDevice that they would like to prevent others from viewing without permission. Password protection is unreliable, because users regularly share passwords with others when they share their mobile device. Passwords are also easy to find, frequently stored on the mobile device, a computer, or written down. The most effective solution to the problem of photo security is having no password-protected photo storage app that others are tempted to access.

Private Notes is the solution. With a simple screen icon displaying an ordinary notepad, Private Notes is a fully functional note-taking app. The user and others can use the app to dictate notes or manually type text. Notes are saved normally, and it is impossible to discover the app's true function. There are no prompts, reminders, directions, info, or settings. Only the user knows that entering his or her secret password and then shaking the device opens the app's internal, private photo album.


Feature Highlights:
(*) Notepad outside and private photos inside
(*) Notepad is fully functional
(*) You can really use it to take notes!
(*) Private photos are revealed by entering password and shaking the mobile device
(*) Private album is stored within the app
(*) Other people cannot download your photos even by connecting to iTunes
(*) Intuitive interface just like Photo App
(*) Direct copy from public album to private album
(*) Low profile screen icon avoids calling attention to the app
(*) Optional full version removes ad support and adds unlimited photo library

"You can copy photos from your public album to your Private Notes' private album directly," says Kit Yu Choy on behalf of DigitCont. "Photos inside your private album cannot be synced to your computer, and this ensures that these photos will remain only on your mobile device. When you delete the Private Notes app, your private album is also deleted."

Device Requirements:
(*) iPhone 3GS/4/4S/5, iPod touch (3rd/4th/5th generation), and iPad
(*) Requires iOS 4.3 or later
(*) 3.4 MB

Private Notes (Lite Version) 1.0 is free (ad-supported) and available worldwide in the iTunes App Store in the Productivity category. Private Notes 1.0 (Full Version) is $2.99 (USD) and is available through an in-app purchase or directly from the App Store. The app is also available for Android and Kindle.

Private Notes 1.0:

Download from iTunes :

Purchase and Download :

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Otterbox Acquires Lifeproof

Mobile device case specialist OtterBox has announced the acquisition of a competitor - TreeFrog Developments Inc., DBA LifeProof. Founded in 2009 and headquartered in San Diego, LifeProof is an award-winning maker of protective cases and complementary accessories for smartphones and tablets.

Much like OtterBox, LifeProof is a rapidly growing, multi-million dollar business with a strong global brand, comprehensive product offering, impressive intellectual property and thriving company culture. Over the next 30 days, OtterBox will begin incorporating the LifeProof brand into the OtterBox family. More information about product availability and alignment will be determined at the completion of the integration.

"The joining of OtterBox and LifeProof is a way to combine two great brands and provide customers with even more great products, services and choices for smartphone accessories," OtterBox CEO Brian Thomas said. "Both companies are successful because we foster an environment where everyone takes pride in being part of a culture that knows how to identify opportunities and grow them quickly. Our goal in this acquisition is to create more value for our customers than we ever could have generated while operating individually."

"A key driver for the acquisition is about creating customers who are passionate about the OtterBox brand. Our strategy is to utilize our combined brand momentum, and world-class talent to create a great customer experience that generates OtterBox brand ambassadors for life," Thomas said. "Our customers and our employees are the ones who have the passion for the brand that allows us to succeed. This passionate spirit motivates us to build better teams, better companies and ultimately, better communities. At the end of the day, that is our goal."

OtterBox employs approximately 650 people worldwide. LifeProof employed approximately 250 people, who are now members of the OtterBox family and will remain in their San Diego location for the foreseeable future.

OtterBox has been a family-owned business since 1998. The financial details and terms of the agreement are confidential.

OtterBox has been a five-time honoree on the Inc. 500 list of fastest growing private companies in the US, recognized in the Top 10 by the Forbes Magazine Americas Most Promising Companies list and is a repeat honoree in the Great Place to Work annual survey published by FORTUNE Magazine. The multi-million dollar company has global headquarters in Fort Collins, Colo. and offices in Boston, San Diego, Cork, Ireland and Hong Kong.

OtterBox is the No. 1-selling case for smartphones according to NPD Group/Retail Tracking Service/November 2010-December 2012, and offers an extensive lineup of screen protectors, cases and other accessories that enhance various consumer lifestyles.

For more information, visit:

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