4316 The Apple Specialist Marketing Co-op (ASMC) has partnered with the Snow Leopard Trust to raise funds to help save the wild snow leopard. Beginning August 18 at participating Apple Specialist Snow Leopard Launch Events, customers can "adopt" a snow leopard cub at a specially reduced price or make donations to the Snow Leopard Trust through their local Apple Specialist.

"This is an amazing opportunity to raise awareness for the plight of the endangered snow leopard," said Brad Rutherford, the Snow Leopard Trust's Executive Director, "This joint promotion will give people the story behind the name and show them why the snow leopard on their Mac OS X software is such an amazing big cat."

"The Snow Leopard Trust is a great organization," said Kevin Langdon, ASMC Executive Director and owner of Crywolf Computers in San Diego, CA. "They have a well-deserved reputation for integrity and excellence in conservation. We are thrilled to be able to contribute to their work."

Dozens of independent Apple Specialist Reseller locations in the US and Canada are participating in this fundraising drive. A full list of participating locations is available at http://www.applespecialist.com/adoptions.

"Individual dealers are participating in different ways," said Langdon. "One large dealer is donating the full proceeds of the first 100 copies of Snow Leopard they sell. Others are donating a percentage of Snow Leopard sales this weekend and most are offering the adoption program and/or taking donations."

All donations from new donors will be matched
dollar-for-dollar by the Geyer Trust during this promotion.

Founded in 1981, the Snow Leopard Trust is the world's leading authority on the study and protection of the endangered snow leopard. A full description of their conservation activities is available at:
http://www.snowleopard.org

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