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Adobe Launches Photoshop CS5 and Photoshop CS5 Extended Celebrating 20 Years of Image Editing Innovation
Adobe Releases Illustrator CS5 - New Levels of Precision and Power to Create Distinctive Vector Artwork Across Media
Adobe Premiere Pro CS5 Redefines Nonlinear Editing Dramatically Accelerates Professional Video Workflows
Adobe Introduces Flash Catalyst CS5 - A Powerful Set of Flash Platform Tools in Creative Suite 5 Advance Design and Development of Web, Mobile Content
Adobe Delivers Creative Suite 5 Design Premium With Radical Advancements in Interactive Publishing and Digital Content Creation
Creative Suite 5 Web Premium -Integrated Analytics from Omniture and Powerful Flash Capabilities Deliver Ultimate Toolset for Creating, Testing and Deploying Web Content
Adobe Debuts Creative Suite 5 Production Premium - Huge Performance Breakthroughs and Radical Feature Innovations Accelerate Next-Generation Video Production Workflows
Adobe Systems Incorporated has unveiled Adobe Creative Suite 5, a breakthrough release of the industry-leading design and development software for virtually every creative workflow. Focusing on interactivity, performance and maximizing the impact of digital content and marketing campaigns across media and devices, the Creative Suite 5 product line brings exciting full version upgrades of flagship creative tools while delivering significant workflow enhancements to designers and developers. Featuring integration with online content and digital marketing measurement and optimization capabilities for the first time, Creative Suite 5 products include access to signature Omniture technologies, to capture, store and analyze information generated by Web sites and other sources. Additionally, a brand new component, Adobe Flash Catalyst, joins the Creative Suite, ushering in the ability to design interactive content without writing code and improve the collaborative process between designer and developer.
The Adobe CS5 product family also enables the creation of content and applications for the much anticipated releases of Flash Player 10.1 and Adobe AIR 2, which are optimized for high performance on mobile screens and designed to take advantage of native device capabilities for a richer, more immersive user experience.
The new lineup is headlined by Adobe Creative Suite 5 Master Collection, which includes, in a single package, all of Adobe's renowned Creative Suite tools, such as Photoshop CS5 (see separate release), Illustrator CS5, InDesign CS5 (see separate release), Flash Catalyst CS5 (see separate release), Flash Professional CS5, Dreamweaver CS5, Adobe Premiere Pro CS5 (see separate release) and After Effects CS5. These tools are also available separately or in one of the five Creative Suite editions. The complete Creative Suite 5 lineup includes Creative Suite 5 Master Collection, Creative Suite 5 Design Premium, Creative Suite 5 Web Premium, Creative Suite 5 Production Premium and Creative Suite 5 Design Standard, as well as 15 point products, associated technologies and integration with new Adobe CS Live Services (CS Live Services are complimentary for a limited time).*
"While Creative Suite 5 continues Adobe's storied history of delivering astonishing new creative features, this release first and foremost addresses the challenges facing publishers and creatives worldwide—how to build profitable businesses around digital content," said Shantanu Narayen, president and chief executive officer at Adobe. "By coupling sophisticated online business analytics with dazzling creative tools, we're ensuring that publishers, designers and marketers can create, deliver and optimize beautiful, high-impact digital experiences across media and devices."
Design Without Boundaries
More than 250 new features have been integrated into the Adobe Creative Suite 5 Master Collection. InDesign CS5 is powering the transition to digital publishing with new interactive documents and enhanced electronic reader device support. Image creation and editing get a boost in Photoshop CS5 with Refine Edge, which offers better edge detecting technology and masking results in less time. Photoshop CS5 also includes the ability to remove an image element and immediately replace the missing pixels with Content-Aware Fill. New stroke options allow Adobe Illustrator CS5 users to create strokes of variable widths and precisely adjust the width at any point along the stroke.
Work Faster with Greater Precision
Engineering breakthroughs throughout Adobe Creative Suite 5 Master Collection work together to dramatically improve performance. Adobe Photoshop, Adobe Premiere Pro and After Effects are now native 64-bit applications on both Mac and Windows, allowing users to work more fluidly when working on high-resolution projects. The highly anticipated NVIDIA GPU-accelerated Adobe Mercury Playback Engine allows Adobe Premiere Pro CS5 users to open projects faster, refine effects-rich HD sequences in real time and play back complex projects without rendering. The revolutionary time-saving Roto Brush tool in After Effects helps users isolate moving foreground elements in a fraction of the normal time. In addition, Dreamweaver CS5 now supports popular content management systems Drupal, Joomla! and WordPress, allowing designers to get accurate views of dynamic Web content from within the product.
Accelerate and Optimize Creative Workflows
Adobe Creative Suite 5 products integrate with new Adobe CS Live*, a set of five online services that accelerate key aspects of the creative workflow and enable designers to focus on creating their best work. CS Live online services are complimentary for a limited time and currently include Adobe BrowserLab, Adobe CS Review, Acrobat.com, Adobe Story and SiteCatalyst NetAverages from Omniture. Adobe CS Review enables online design reviews directly from Creative Suite 5 applications, while Adobe BrowserLab is an indispensable tool for testing Web site content across different browsers and operating systems. NetAverages provides Web usage data that helps reduce the guesswork early in the creative process when designing for Web and mobile. Adobe Story is a collaborative scriptwriting tool that improves production and post-production workflows in CS5 Production Premium. Access to Acrobat.com services, such as Adobe ConnectNow Web conferencing, is also included to enhance discussion and information exchange with colleagues and clients around the globe.
Create and Deliver to More Mobile Platforms
Using Flash Professional CS5, designers and developers can create, test and deliver Web content across a wide range of mobile platforms and devices such as smartphones, tablets, netbooks, smartbooks and other consumer electronics. Users can look forward to deploying content in the browser with Flash Player 10.1 and as a standalone application with AIR 2 when those planned products become available. In addition, users can now build AIR applications using the new Packager for iPhone tool preview, a component of Flash Professional CS5, which can be deployed on the iPhone and iPad (subject to Apple's requirements and approval) with future device support planned for Android, BlackBerry and Palm webOS.
Adobe Creative Suite 5 products are scheduled to ship within 30 days, with availability through Adobe Authorized Resellers, the Adobe Store and Adobe Direct Sales. Estimated street price for the suites is expected to be US$2599 for Master Collection CS5, US$1899 for CS5 Design Premium, US$1799 for CS5 Web Premium, US$1699 for CS5 Production Premium and US$1299 for CS5 Design Standard. Upgrade pricing and volume licensing are available. Adobe CS5 products integrate with Adobe CS Live Services, which are complimentary for a limited time.* For more detailed information about features, OS support, upgrade policies, pricing and international versions visit:
http://http://www.adobe.com/go/creativesuitemaster
Adobe Launches Photoshop CS5 and Photoshop CS5 Extended Celebrating 20 Years of Image Editing Innovation
Adobe Photoshop CS5 and Photoshop CS5 Extended software are must-have releases of the professional industry standard for digital imaging. With millions of users celebrating the product's 20th anniversary this year, Photoshop CS5 builds upon a rich history of innovation and leadership with groundbreaking features and performance gains that boost creativity and workflow efficiency. Packing in more technological advancements from Adobe Labs than any other release and incorporating enhancements to everyday tasks requested by the Photoshop community, the software has greater intelligence and awareness of the content within images, allowing for complex and magical manipulation in just a few clicks. Adobe Photoshop CS5 Extended delivers everything in Photoshop CS5, as well as advanced tools for 3-D which address the unique needs of the video, Web, medical, manufacturing and engineering industries.
Photoshop CS5 and Photoshop CS5 Extended will be available as stand-alone applications or key components of the Adobe Creative Suite 5 family (see separate releases).
"The past two decades have demonstrated an amazing interplay between customers who want to push the limits of their personal creativity and a passionate team of Adobe engineers who make those visions a reality," said Kevin Connor, vice president of product management for professional digital imaging at Adobe. "We experienced this firsthand when we posted a 'sneak peek' video of the team's work on the Content Aware Fill feature a few weeks ago. It quickly became the number one viral video online, with close to 2 million views and its 'magic' was one of the top trending Twitter topics of discussion. This version of Photoshop has some of the most innovative and extraordinary technologies to ever come from our labs and clearly customers are already clamoring for it."
Redefining the Image-Editing Experience
Now a native 64-bit application on both Mac and Windows, Photoshop CS5 delivers superior tools and creative control so users can perform advanced image manipulations and compositing with ease. Revolutionary image intelligence behind Content-Aware Fill magically removes any image detail or object, examines the surroundings and seamlessly fills in the space left behind. Lighting, tone and noise of the surrounding area match perfectly, looking as if the removed content never existed. New Refine Edge makes nearly-impossible image selections possible. This innovative technology precisely detects and masks the trickiest types of edges, such as hair and foliage, while eliminating background color contamination.
For photographers, Photoshop CS5 now offers next-generation high dynamic range (HDR) capabilities. When combining multiple exposures into a single HDR image, Photoshop CS5 preserves the full tonal range of a scene with unprecedented speed and accuracy. The new HDR Pro offers exceptional ghost artifact removal and greater tone mapping and adjustment control. With HDR toning, users can emulate the striking look of an HDR image with any single-exposure image.
Photoshop CS5 provides revolutionary tools that maximize users' creative impact. Breakthrough painting capabilities include a Mixer Brush that blends an infinite combination of colors onto a single paintbrush tip, and Bristle Tips that offer lifelike brush strokes. Puppet Warp gives users the power to precisely reposition or warp any image element, such as straightening a bent arm in a photo or manipulating the landscape to generate a new perspective.
"Since its inception, Adobe Photoshop has been a key tool for pre-and post-production work in the motion picture industry," said Jon Landau, Academy Award winning producer of Avatar and Titanic. "With Photoshop CS5 Extended, Adobe gives filmmakers new painting, HDR and 3-D tools that will help them push the limits of creativity. Faster performance with cross-platform 64-bit support and tight integration with other Adobe Creative Suite 5 software makes Photoshop CS5 an even more powerful tool in a filmmaker's arsenal. Photoshop empowers filmmakers and creative professionals in virtually every other industry to turn their imagined ideas into onscreen reality."
Community Involvement Drives Enhancements
In addition, more than 30 features and enhancements requested directly by the Photoshop community have been added to this release, including automatic image straightening, rule-of-thirds crop tool, color picker and the ability to save 16-bit images as JPEGs. The goal of this engineering effort was to address seemingly minor enhancements that directly impact everyday workflow, but aren't always at the top of the development list for a new release. A new customizable Adobe Mini Bridge panel is also available directly in the software for faster file browsing and management.
Taking 3D and Motion to the Next Level
Photoshop CS5 Extended includes everything in Photoshop CS5 plus tools for editing 3D and motion-based content. With new Adobe Repoussé technology, users can easily create 3D logos and artwork from any text layer, shape or mask, as well as twist, rotate and extrude designs for different looks. To mirror the realism and appearance of 3D objects, a new materials library offers a breadth of rich options, including chrome, glass and cork. Users can also enhance the appearance of 3D objects by quickly creating shadows with the new shadow catcher. For motion content, tools including paint, text and clone can be used directly over multiple frames of a video sequence with ease using single-key shortcuts.
Adobe Photoshop Family
Building upon the 20-year history of Photoshop innovation and leadership, Adobe offers a line of Photoshop solutions for every level of user. Photoshop CS5 and Photoshop CS5 Extended software are at the heart of the Photoshop family, providing unrivaled power and editing freedom. Adobe Photoshop Lightroom addresses the workflow needs of serious, amateur and professional photographers, helping them find, manage, enhance and showcase images in powerful ways. Adobe Photoshop Elements software provides accessible tools and sharing options for photo enthusiasts. Snap-shooters can quickly and easily share and edit photos with simple gestures using the free Photoshop.com Mobile application on their iPhone or Android devices. Photoshop.com completes the Photoshop line providing an online photo sharing, editing and hosting resource for all.
Adobe Photoshop CS5 and CS5 Extended are scheduled to ship within 30 days with availability through Adobe Authorized Resellers, the Adobe Store and Adobe Direct Sales. Estimated street price for Adobe Photoshop CS5 is US$699 and US$999 for Photoshop CS5 Extended. Upgrade pricing and volume licensing are available. For more detailed information about features, OS support, upgrade policies and pricing, visit:
http://www.adobe.com/go/photoshop
Adobe Releases Illustrator CS5 - New Levels of Precision and Power to Create Distinctive Vector Artwork Across Media
Adobe Illustrator CS5 is a compelling new release of its comprehensive vector graphics software that allows users to create distinctive artwork with sophisticated drawing tools, expressive lifelike brushes and a host of other every day time-savers that dramatically impact the efficiency of the software. Adobe Illustrator CS5 will be available as a stand-alone application or as a component across multiple Adobe Creative Suite 5 editions (see separate releases).
"Illustrator is a main-stay across creative disciplines and when coupled with new tools, such as Flash Catalyst, gives graphics professionals and artists a new entry point into interactive design," said David Burkett, vice president and general manager of Creative Solutions at Adobe. "Whether you're creating for print or digital media, Illustrator CS5 strikes the right balance of productivity enhancements and powerful new drawing and paint tools that allow you to deliver striking, high-impact designs."
Design with Powerful Creative Tools
New stroke and paint capabilities anchor Illustrator CS5. Designing with strokes is now more powerful and flexible than ever: users can control stroke width at any point along a path, align dashes to corners and path ends, add accurately placed arrowheads directly from the Stroke panel and control how brushes stretch along a path. Painting with vectors now resembles real-world brush strokes with the new Bristle Brush, which offers breakthrough control of painting. Using this highly anticipated tool, designers can set bristle characteristics such as size, length, thickness and stiffness, as well as brush shape, bristle density and paint opacity, for simulated life-like blending.
In addition, new perspective drawing capabilities bring depth to designs. Artists can use perspective grids to draw shapes and scenes in accurate 1-, 2- and 3- point linear perspectives and dynamically move, scale, duplicate and transform objects, including live text and symbols, in perspective.
"Adobe Illustrator CS5 offers many new features that help our team work quickly while delivering crisp, precise graphics for print, Web, interactive and mobile designs," says Andy Hawgood, art director of Ordinary Kids, a graphics and interactive arts studio with clients including Adidas Skateboarding, Nike Biz, GAP, The Museum of Modern Art in New York City, Tracy Chapman and more. "For instance, I tried the variable width stroke feature in Illustrator CS5 on the nuances of a logo, and wow—designers are definitely going to want to check this feature out."
Work Smoothly, Efficiently and Deliver Virtually Anywhere
New innovations in Illustrator CS5 encourage efficient ways of working. Multiple artboards now can be named, organized and viewed more easily. New capabilities for drawing behind and inside other objects enable fast creation of complex designs with automatic masking and layer control. Join paths with a single keystroke, scale symbols with nine-slice control and intuitively combine shapes directly on the artboard.
Adobe Illustrator CS5 allows designers to incorporate vector artwork into virtually any project and deliver it reliably across media. When designing artwork for Adobe Flash Catalyst CS5 (see separate press release), Adobe Flash Professional CS5 and Adobe Dreamweaver CS5 software, Illustrator users can create vector objects precisely on the file's pixel grid for delivering pixel-aligned artwork that keeps raster images looking sharp. Additionally, Illustrator designs can be opened in Flash Catalyst CS5, where they can be transformed into interactive components without writing code. When changes are needed, round-trip editing allows artwork to be perfected in Illustrator, while preserving the structure and interactivity added in Flash Catalyst.
Adobe Illustrator CS5 is being introduced hot on the heels of Adobe Ideas digital sketchbook for Apple iPad and iPhone, which was announced earlier this month. Adobe Ideas is an ideal companion for Adobe Illustrator and Adobe Photoshop software, allowing users to sketch design concepts from anywhere, capture and store color themes from photos saved on their tablet or phone and e-mail ideas as PDF files for editing in Illustrator or Photoshop or viewing with any PDF viewer. Key features include simple vector-based drawing tools, zoom control, variable-size brushes with multi-touch control and more.
Streamline Review Processes
New tools and services integrate with Adobe Illustrator CS5 to make review processes more efficient. With Adobe CS Review, users can create and share document reviews online from within Illustrator CS5. Adobe CS Review is part of Adobe CS Live, a new set of five online services that accelerate and improve key aspects of the creative workflow. CS Live online services are complimentary for a limited time* and currently include: Adobe BrowserLab, Adobe CS Review, Acrobat.com, Adobe Story and SiteCatalyst NetAverages from Omniture.
Adobe Illustrator CS5 is scheduled to ship within 30 days, with availability through Adobe Authorized Resellers, the Adobe Store and Adobe Direct Sales. Estimated street price for Adobe Illustrator CS5 will be US$599. Upgrade pricing and volume licensing are available. For more detailed information about features, OS support, upgrade policies, pricing and International versions, visit:
http://www.adobe.com/go/illustrator
Adobe Premiere Pro CS5 Redefines Nonlinear Editing Dramatically Accelerates Professional Video Workflows
Adobe Premiere Pro CS5, a new release of the industry-leading nonlinear editor, offering breakthrough performance and features that drive post-production workflows. A core component of Adobe Creative Suite 5 Production Premium and Adobe Creative Suite 5 Master Collection (see separate releases), Adobe Premiere Pro CS5 is packed with highly anticipated features: the Adobe Mercury Playback Engine so users can open and edit complex projects faster; support for native tapeless workflows that eliminate transcoding and rewrapping; and easy project interchange with Apple and Avid systems for an open and collaborative workflow. Adobe Premiere Pro CS5 includes Adobe OnLocation CS5 and Adobe Encore CS5 software to facilitate production from script to screen.
"With Adobe Premiere Pro CS5, Adobe has dramatically upped the ante with chart-busting performance and features that leapfrog the competition in native support for tapeless workflows, project interchange and metadata that make video assets searchable and far more valuable," said Jim Guerard, vice president and general manager for Dynamic Media at Adobe. "Adobe Premiere Pro CS5 is going to shake up the entire industry by delivering exceptional editing power that redefines what's possible in a non-linear editing system."
Radical Performance Breakthroughs with the New Mercury Playback Engine
Adobe Premiere Pro CS5 software has been optimized from the ground up to deliver outstanding performance and exceptional stability. The all new Mercury Playback Engine is 64-bit native, optimized for operating systems, multicore processors, and NVIDIA GPUs to provide an amazingly fluid, real-time editing experience. Video professionals can maintain full frame rate, at full resolution when applying multiple color corrections and effects across many video layers, and when working on complex timelines and long-form projects with thousands of clips—whether a project is in SD, HD, 2K, or 4K. Editors can also open large projects up to 10 times faster, and mix and match AVCHD, P2, XDCAM, RED, and DSLR camera formats freely in the timeline, without rendering. Editing is significantly faster on laptops for in-field editing and with mid-range systems, the productivity gains measured in independent benchmarks conducted by Pfeiffer Consulting demonstrated up to 10 times performance increases over earlier versions on effects-heavy, high resolution projects.
"I was among the first Final Cut Pro users ever, but my Final Cut Pro days are over," said Tim Walton, documentary filmmaker and editor for Sacramento, California PBS affiliate KVIE. "Adobe Premiere Pro CS5 is stellar because it offers the 64-bit Mercury Playback Engine, giving me the ability to work in real time with 4K RED files—I literally couldn't pay enough money for that. I've used a dozen different nonlinear editors and know of none that compare to the capabilities and streamlined workflow Adobe Premiere Pro CS5 offers today."
Industry-Leading Tapeless Workflows
Adobe Premiere Pro CS5 makes the most efficient tapeless workflow available even better by adding new native support for the latest tapeless and DSLR cameras, expanding Adobe's leadership in next-generation workflows. With native support, users do not have to waste valuable production time transcoding or rewrapping, and have access to the original file's pristine quality. In addition to Canon and Nikon DSLR support, new support for XDCAM HD 50, AVCCAM, DPX, and AVC-Intra, as well as enhanced RED R3D support builds on existing capabilities for P2, XDCAM EX and HD, and AVCHD. In addition, Adobe Premiere Pro CS5 users can also now take advantage of new powerful logging options for tapeless cameras in Adobe OnLocation CS5.
Open, Flexible Production and Distribution
Adobe Premiere Pro CS5 enables video professionals to collaborate with ease by supporting roundtrip editing between Adobe Premiere Pro CS5 and Apple Final Cut Pro, Avid Media Composer or Digidesign Pro Tools software. This gives users and workgroups maximum flexibility when moving assets between applications and collaborating on projects.
The open, flexible architecture of Adobe Premiere Pro CS5 allows it to be extended to work within custom infrastructures. Adobe Premiere Pro CS5 is extensible using panels created in Adobe Flash Professional, enabling broadcast and film companies to use Adobe Premiere Pro in sophisticated, tightly integrated workflows, including integration with asset management and file transfer systems, as well as with newsroom systems such as ENPS. This open extensibility allows customers to use industry-standard, designer-friendly Adobe authoring tools to create customized and compelling, integrated workflows, bringing the power of the Adobe Flash Platform for engaging experiences directly into the editing workflow.
Adobe Premiere Pro CS5 is the only nonlinear editor that is truly optimized for online video—while enabling distribution to standard formats as well. From ingest to encoding, Adobe Premiere Pro uses metadata to make assets easier to find and navigate, adding intelligence along the way that makes content more valuable when distributed online. Adobe Premiere Pro enables users to deliver your work everywhere, from broadcast video formats to Blu-ray Discs, DVDs, Web DVDs, mobile devices and beyond.
Adobe Premiere Pro CS5 is scheduled to ship within 30 days with availability through Adobe Authorized Resellers, the Adobe Store and Adobe Direct Sales. Available for both Mac and Windows, estimated street price for Adobe Premiere Pro CS5 is expected to be US$799. Upgrade pricing and volume licensing are available. For more detailed information about features, OS support, upgrade policies, pricing and International versions, visit:
http://http://www.adobe.com/premiere/
Adobe Introduces Flash Catalyst CS5 - A Powerful Set of Flash Platform Tools in Creative Suite 5 Advance Design and Development of Web, Mobile Content
Adobe Flash Catalyst CS5 is a new professional interaction design tool that allows designers to rapidly create expressive Web application interfaces and design interaction without writing code. Together with Adobe Flash Professional CS5 and Adobe Flash Builder 4, Flash Catalyst CS5 software enables designers and developers to collaborate and work more productively together. These powerful new Flash tools in Creative Suite 5 come in advance of the much-anticipated releases of Flash Player 10.1 and Adobe AIR 2, which are optimized for high performance on mobile screens and designed to take advantage of native device capabilities for a richer, more immersive user experience.
Flash Catalyst CS5 will be offered in the Adobe CS5 Master Collection, Design Premium, Web Premium and Production Premium editions (see separate releases). It will also be available as a stand-alone product.
"Adobe is committed to driving innovation on the Web by providing the best tools to designers and developers," said John Loiacono, senior vice president and general manager of Creative Solutions at Adobe. "By bringing together the reach of the Flash Platform runtimes with the power of the Flash Platform tools integrated in Creative Suite 5, designers and developers can collaborate more effectively, reducing the time required to deliver the compelling applications and content that users now expect on the Web and mobile devices."
Add Interactive Flash Content Without Code
Using Flash Catalyst CS5, designers can easily add interactive Flash content to Web sites and applications by transforming native Adobe Photoshop and Adobe Illustrator artwork, as well as files from Adobe Fireworks CS5, into functional content and user interfaces (UI). Because designers can now create interactive content without writing code, they can precisely realize their interactive concepts with Flash Catalyst, and work directly with their customers to refine those concepts using fully functional implementations rather than static screenshots. Flash Catalyst also allows round-trip editing of structured pieces of the interaction design project in Photoshop or Illustrator and allows finished projects to be published for distribution as SWF files. The project file can then be imported into Adobe Flash Builder where a developer can add functionality and integrate with servers and services.
Better Collaboration for RIA Development
Also new to CS5 Web Premium and CS5 Master Collection is Flash Builder 4, an Eclipse based, professional development tool designed to help software developers rapidly build cross-platform rich Internet applications (RIAs) using the Flex framework. Using Flash Builder 4, developers can better collaborate with designers to rapidly build and deliver applications while maintaining the specific interactions and fidelity as defined by the designer using Flash Catalyst. This powerful combination provides designers with greater control of their creative vision, while allowing developers to stay focused on core application logic.
Powerful Design Features for Adding Interactivity
Additionally, designers can leverage the powerful new features in Flash Professional CS5, including a new text engine providing creative freedom and control over text, enhanced capabilities for team collaboration on projects, prebuilt code snippets for rapidly adding interactivity and integration with Flash Builder for advanced ActionScript code editing. Using Flash Professional CS5, designers and developers can create, test and deliver Web content across a wide range of mobile platforms and devices such as smartphones, tablets, netbooks, smartbooks and other consumer electronics. They can deploy content in the browser with Flash Player 10.1 and as a standalone application with AIR 2. In addition, users can now build AIR applications using the new Packager for iPhone tool preview, a component of Flash Professional CS5, which can be deployed on the iPhone and iPad (subject to Apple's requirements and approval) with future device support planned for Android, BlackBerry and Palm webOS.
"The inclusion of Adobe Flash Catalyst CS5 in the Adobe Flash Platform is a great addition to my workflow. I can now quickly import visual assets into Flash Catalyst, and then rapidly turn them into functioning simulations that I can further extend with Adobe Flash Builder," said Chris Griffith, staff engineer of Qualcomm. "This new process has reduced my development time, and enabled our team to explore more compelling user interfaces and designs for both internal and external projects."
Adobe Flash Catalyst CS5 and Adobe Flash Professional CS5 are scheduled to ship within 30 days with availability through Adobe Authorized Resellers, the Adobe Store and Adobe Direct Sales. Adobe Flash Builder 4 Standard and Premium are currently available. Estimated street pricing is expected to be US$399 for Adobe Flash Catalyst CS5, US$699 for Adobe Flash Professional CS5, and US$249 for Adobe Flash Builder 4 Standard and US$699 for Adobe Flash Builder 4 Premium. Flash Catalyst and Flash Professional will also be available in the CS5 Master Collection, CS5 Design Premium, CS5 Web Premium and CS5 Production Premium editions. Flash Builder 4 Standard will be available in the CS5 Master Collection and CS5 Web Premium editions. For more detailed information about features, OS support, upgrade policies, pricing and International versions, visit:
http://www.adobe.com/go/flashcatalyst
Adobe Delivers Creative Suite 5 Design Premium With Radical Advancements in Interactive Publishing and Digital Content Creation
Adobe Creative Suite 5 Design Premium is the ultimate toolkit for expressing and publishing ideas in print, on the Web, as interactive content and on mobile devices. Adobe Creative Suite 5 Design Premium includes all new versions of Adobe Photoshop CS5 Extended (see separate release), Adobe Illustrator CS5, Adobe InDesign CS5 (see separate release), Adobe Flash Professional CS5, Adobe Dreamweaver CS5 and Adobe Fireworks CS5, as well as Adobe Acrobat 9 Pro, integration with new Adobe CS Live services (CS Live Services are complimentary for a limited time)* and Adobe Flash Catalyst CS5 for interaction design without writing code. A new version of Adobe Creative Suite 5 Design Standard will also be available.
"Producing a Creative Suite capable of designing fantastic visuals is expected of Adobe but, in our view, that's no longer sufficient," said John Loiacono, senior vice president and general manager for Creative Solutions at Adobe. "With content going mobile and a publishing market poised for a new generation of devices, publishers and designers are relying on Adobe to also now deliver the functionality and precision to develop amazing work for display across virtually any medium. That's why Creative Suite 5 is such a compelling release."
Create Interactive and Digital Content Without Writing Code
Adobe Creative Suite 5 Design Premium gives designers the power to create a range of interactive and digital content without writing code. The all-new Adobe Flash Catalyst CS5 enables those familiar with Photoshop and Illustrator to quickly transform their artwork into interactive user experiences. This comes in advance of the much anticipated release of Flash Player 10.1, which is optimized for high performance on mobile screens and designed to take advantage of native device capabilities for a richer, more immersive user experience. Digital documents, publications and presentations can be enhanced with new features in Adobe InDesign CS5 that allow users to design with interactivity, motion, sound and video to connect people to content in compelling new ways.
"The smooth integration between Adobe Illustrator CS5 and Flash Catalyst CS5 makes it easier for us to transform our Illustrator artwork into interactive designs," said Tyler Moore, principal at Markatos|Moore, a graphic design and strategic marketing firm specializing in brand identity, print, packaging, motion, interactive and environmental design for clients such as the Discovery Channel, GAP, Nokia, Coleman and Tahoe Mountain Resort. "It's a genuine breakthrough for us. Now, we can produce many interactive design elements on our own."
Express Creative Concepts Quickly, Intuitively and Without Compromise
More than 150 new features anchor Creative Suite 5 Design Premium. Advanced painting and drawing techniques in Illustrator CS5 and Photoshop CS5, combined with features that offer increased power and precision, allow designers to quickly, intuitively express creative concepts for print and digital media. New Refine Edge selection technology in Photoshop CS5 makes complex image selections possible by precisely detecting and masking the trickiest types of edges, such as hair and foliage, while eliminating background color contamination. Once a selection is made, the image element can be removed and Content-Aware Fill replaces the missing pixels in a quarter of the time it used to take manually, matching lighting, tone and noise so it looks like the deleted content never existed. InDesign CS5 features new and enhanced tools and on-object controls that speed up and simplify repetitive everyday page layout tasks. With a single tool, users can select, align, distribute, rotate, reposition, crop and scale frame and frame content to intuitively modify page design in almost half the time. InDesign CS5 is also powering the transition to digital publishing with new features, such as enhanced EPUB support. Illustrator CS5 includes new stroke options, enabling users to dynamically create and edit strokes with variable widths.
Review and Test Designs with Greater Efficiency
Adobe Creative Suite 5 Design Premium integrates with new Adobe CS Live*, a set of five online services that accelerate key aspects of the creative workflow and enable designers to focus on creating their best work. CS Live online services are complimentary for a limited time and currently include Adobe BrowserLab, Adobe CS Review, Acrobat.com, Adobe Story and SiteCatalyst NetAverages from Omniture. Adobe CS Review allows Design Premium users to quickly publish a review of Photoshop comps, Illustrator graphics or InDesign page layouts to the Web from within the originating Creative Suite software. Peers or clients can then view and comment with easy-to-use annotation tools that are automatically displayed in Photoshop, Illustrator or InDesign within the context of the design.
Adobe Creative Suite 5 Design Premium and Standard are scheduled to ship within 30 days with availability through Adobe Authorized Resellers, the Adobe Store and Adobe Direct Sales. Estimated street prices for the Creative Suite 5 Design Premium and Creative Suite 5 Design Standard editions are expected to be US$1899 and US$1299 respectively. Upgrade pricing and volume licensing are available. Design Premium CS5 integrates with Adobe CS Live Services, which are complimentary for a limited time.* For more detailed information about features, OS support, policies, pricing and international versions, visit:
http://www.adobe.com/go/creativesuitedesign
Creative Suite 5 Web Premium -Integrated Analytics from Omniture and Powerful Flash Capabilities Deliver Ultimate Toolset for Creating, Testing and Deploying Web Content
Adobe Creative Suite 5 Web Premium is a major new release of Adobe's award-winning suite of software for Web designers and developers that includes full-version upgrades of Adobe Flash Professional, Adobe Dreamweaver, Adobe Photoshop Extended, Adobe Illustrator, Adobe Fireworks, and now Adobe Flash Catalyst and Flash Builder. In addition to a complete Flash family of tools, Web Premium CS5 also features support for the most popular open source content management systems, access to Omniture SiteCatalyst and Omniture Test&Target from within Flash Professional and Dreamweaver and integration with new Adobe CS Live online services (CS Live online services are complimentary for a limited time).*
"By offering integration with Omniture solutions in our Dreamweaver and Flash tools, we're providing Web professionals and marketers with actionable, real-time intelligence about their online business," said John Loiacono, senior vice president and general manager of Creative Solutions at Adobe. "We're helping Web pros not only stay competitive but also reach the maximum audience by giving them the capabilities to deliver content across operating systems, browsers and multiple devices with a stunning set of Flash tools."
Web Premium CS5 is a comprehensive solution for Web professionals doing standards-based production, who need to implement Web analytics into their designs. The product also enables the creation of content and applications for the much anticipated releases of Flash Player 10.1 and Adobe AIR 2, which are optimized for high performance on mobile screens and designed to take advantage of native device capabilities for a richer, more immersive user experience.
"Speed, flexibility and extensibility are three key factors to developing successful digital campaigns that engage and excite potential movie audiences," said JP Richards, vice president of digital marketing at Universal Pictures. "At Universal we reach our audiences where they are—online, offline or on their mobile devices—and with the new additions in Adobe Creative Suite 5 Web Premium, we'll be able to develop innovative content faster than before and track the metrics of our campaigns with the new Omniture integration capabilities."
Comprehensive Set of Flash Tools
New in Adobe Web Premium CS5 is a comprehensive set of Adobe Flash tools that can significantly boost productivity between designers and developers so they can quickly and confidently design for today's multi-screen environment with the reach and consistency of the ubiquitous Flash Platform. With Web Premium CS5, design organizations now get the added benefit of having all three unique Flash tools for their teams to work with: Flash Professional CS5 for Web designers creating immersive experiences; Flash Catalyst CS5 for designers creating application interfaces and design interaction; and Flash Builder 4 for developers who prefer to work primarily in code, creating rich Internet applications (see separate Flash release).
In Flash Professional CS5, Web designers benefit from the new Text Layout Framework, which provides professional-level typography capabilities with functions like kerning, ligatures, tracking, leading, threaded text block and multiple columns, as well as advanced multilingual typographic and layout features for more than 30 languages including Arabic, Hebrew, Chinese and Japanese. Also new in Flash Professional CS5 is a pre-built Code Snippets Panel, which allows designers to quickly inject code into projects for timeline navigation, actions, animation, audio and video. Using Flash Professional CS5, designers and developers can create, test and deliver Web content across a wide range of mobile platforms and devices such as smartphones, tablets, netbooks, smartbooks and other consumer electronics. They can deploy content in the browser with Flash Player 10.1 and as a standalone application with AIR 2. In addition, users can now build AIR applications using the new Packager for iPhone tool preview, a component of Flash Professional CS5, which can be deployed on the iPhone and iPad (subject to Apple's requirements and approval) with future device support planned for Android, BlackBerry and Palm webOS.
Support for PHP and Faster Page Updates
Web Premium CS5 delivers new support in Dreamweaver CS5 for popular third-party PHP-based content management systems like Drupal, Joomla! and WordPress, allowing designers to get accurate views of dynamic Web content from within Dreamweaver. Another productivity enhancement in Dreamweaver CS5 is the Dynamic Related Files feature, which speeds page updates and simplifies management of complex sites by providing direct access to all of a given Web page's related files. Also included is an expanded version of the popular Live View feature to allow for quick and accurate checks of code and CMS design themes. Dreamweaver CS5 also includes an extension for Adobe Business Catalyst, an online service that Web designers can use to deliver powerful online businesses without having to do back-end coding, at a fraction of the traditional time and cost.
Review and Test Designs with Greater Efficiency
Web Premium CS5 also integrates with the new Adobe CS Live*, a set of five online services that accelerate key aspects of the creative workflow. CS Live online services are complimentary for a limited time and currently include Adobe BrowserLab, which eliminates the need for extra resources previously required for operating system and browser compatibility testing, Adobe CS Review, Acrobat.com, Adobe Story and SiteCatalyst NetAverages from Omniture.
Flash and Dreamweaver Integration with Adobe Omniture Solutions
Web Premium CS5 includes new integration with the Omniture SiteCatalyst and Omniture Test&Target services for robust measurement and optimization capabilities from directly within the creative workflow. New SiteCatalyst extensions are available for Flash Professional, enabling users to create, import/export services, and apply and edit trackers without code. The new Test&Target extensions are available for Flash Professional CS5 and Dreamweaver CS5, so users can create personalized and relevant digital marketing campaigns, optimize experiences and offers, as well as track success metrics.
Adobe Creative Suite 5 Web Premium is scheduled to ship within 30 days with availability through Adobe Authorized Resellers, the Adobe Store and Adobe Direct Sales. Estimated street price for Adobe Creative Suite 5 Web Premium is expected to be US$1799. Upgrade pricing and volume licensing are available. Web Premium CS5 integrates with Adobe CS Live services, which are complimentary for a limited time.* For more detailed information about features, OS support, upgrade policies, pricing and international versions, visit:
http://www.adobe.com/go/creativesuiteweb
Adobe Debuts Creative Suite 5 Production Premium - Huge Performance Breakthroughs and Radical Feature Innovations Accelerate Next-Generation Video Production Workflows
Adobe Creative Suite 5 Production Premium is the complete solution for creating professional video, audio and interactive content that can be delivered online, on-air and on device. Packed with performance breakthroughs and offerings to streamline script-to-screen workflows, Adobe Creative Suite 5 Production Premium contains new releases of flagship CS components, including Adobe After Effects CS5, Adobe Premiere Pro CS5, Adobe Photoshop CS5 Extended (see separate release), Adobe Illustrator CS5 (see separate release), Adobe Flash Professional CS5, Adobe Soundbooth CS5, Adobe OnLocation CS5, Adobe Encore CS5, Adobe Flash Catalyst CS5 (see separate release), as well as integration with Adobe Story, part of the new Adobe CS Live online services (CS Live services are complimentary for a limited time).*
Key innovations and product offerings include native 64-bit support across Mac and Windows, the highly anticipated Adobe Mercury Playback Engine, expanded tapeless workflows, a new automated Rotoscoping tool as well as integration with Adobe Story*. These features and functionality can accelerate workflows from scriptwriting through post-production, dramatically increase productivity, and provide the power to help video editors, motion graphics designers, visual effects artists, and broadcast and post-production professionals to craft great stories and create engaging media experiences for virtually any screen.
"Our professional video team continues to crank out new innovations and have made performance the core of every change in Adobe Creative Suite 5 Production Premium," said John Loiacono, senior vice president and general manager for Creative Solutions at Adobe. "From the introduction of the Mercury Playback Engine, to the script-to-screen workflow that begins with Adobe Story, this is a game-changing release that takes video production workflow to the next level."
Work Dramatically Faster
Adobe Creative Suite 5 Production Premium ups the ante with industry-leading performance breakthroughs and innovations that accelerate the professional video workflow. The new Mercury Playback Engine allows users to open projects faster, refine effects-rich HD sequences in real time, enjoy smooth scrubbing, and play back complex projects without rendering. This NVIDIA GPU-accelerated, 64-bit native engine enables users to see results instantly when applying multiple color corrections and effects across many video layers, and to work in real time on complex timelines and long-form projects with thousands of clips—whether a project is in SD, HD, 2K, or 4K.
Adobe Premiere Pro, After Effects and Photoshop are now native 64-bit applications on both Mac and Windows, allowing users to get the most out of their hardware investment and work faster and more fluidly. Expanded native support for tapeless media, including the latest DSLR cameras from Canon, Nikon, Panasonic and others, makes the industry's best tapeless workflow even better. Users can edit native tapeless footage immediately after transferring it from the camera, avoiding transcoding or rewrapping of footage. New support for XDCAM HD 50, AVCCAM, DPX, and AVC-Intra, as well as enhanced RED support, builds on existing capabilities for P2, XDCAM EX and HD, and AVCHD. Adobe Premiere Pro users can also now take advantage of new powerful logging options for tapeless cameras in Adobe OnLocation CS5.
"Adobe Creative Suite Production Premium has become the staple throughout our creative services area," said Marty Faubell, vice president of engineering for Hearst Television. "Unleashing the powerful new features of CS5 is a step our creative storytellers can't wait to take. We are quickly moving forward with Adobe to enable tapeless workflows, rich in metadata that will enhance content management and delivery to all of our platforms. The power and sophistication of Creative Suite 5 will advance our efforts to be more efficient and competitive in a business that changes daily."
Craft Great Stories
Post-production workflows in Adobe Creative Suite 5 Production Premium will benefit from several new innovations that enhance creative expression while simplifying everyday tasks. The revolutionary time-saving Roto Brush tool in After Effects works like the Quick Select tool in Photoshop; enabling users to isolate moving foreground elements from backgrounds in a fraction of the time and with extreme precision. With Photoshop CS5 Extended users can create eye-popping 3D assets, paint more naturally and remove unwanted objects. Automatic scene detection in Adobe Premiere Pro CS5 creates separate clips from HDV tapes and finds and removes gaps in sequences instantly. Adobe Flash Catalyst CS5 allows users to design interactive online video portfolios without writing code. Video pros will be able to more effectively target mobile devices in conjunction with the much anticipated release of Flash Player 10.1 which is optimized for high performance on mobile screens and designed to take advantage of native device capabilities for a richer, more immersive user experience.
Collaborate Efficiently
Adobe CS5 Production Premium helps users collaborate more efficiently by easily integrating into existing toolsets and workflows. Adobe tools provide roundtrip editing between Adobe Premiere Pro CS5 and Apple Final Cut Pro or Avid Media Composer, giving users and workgroups maximum flexibility when moving assets between applications and collaborating on projects.
Adobe CS5 Production Premium integrates with Adobe Story*, a collaborative scriptwriting service, to improve production and post-production workflows by enabling users to leverage scripts for shot lists in Adobe OnLocation, import captured footage into Adobe Premiere Pro CS5 for a preliminary rough cut and use Speech Alignment to synch the script to the footage. Integration with CS Review* service helps eliminate the hassle of client and team reviews by allowing users to review dailies, storyboards, style boards and edited works in progress. Users gain access to convenient services for sharing project information with team members through Acrobat.com. All of these are part of Adobe CS Live*, a new set of five online services that accelerate key aspects of the creative workflow. CS Live online services are complimentary for a limited time and currently include: Adobe Story, Adobe CS Review, Acrobat.com, Adobe BrowserLab, and SiteCatalyst NetAverages from Omniture. Integration with CS Review will not be available in initial shipping versions of Adobe Premiere Pro CS5. In order to use CS Review with Adobe Premiere Pro, customers will need to install a future update.
Adobe Creative Suite 5 Production Premium is scheduled to ship within 30 days with availability through Adobe Authorized Resellers, the Adobe Store and Adobe Direct Sales. Estimated street price for Adobe Creative Suite 5 Production Premium is expected to be US$1699. Upgrade pricing and volume licensing are available. Production Premium CS5 integrates with Adobe CS Live, which are complimentary for a limited time.* For more detailed information about features, OS support, upgrade policies, pricing and International versions, visit:
http://www.adobe.com/go/creativesuiteproduction
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