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"Adobe's work with WIRED has resulted in a digital magazine format that creates an immersive experience, allowing a publication's unique content, look and feel and advertising to stand out in the digital realm," said David Burkett, vice president and general manager, Creative Solutions at Adobe. "We aim to make our digital viewer software available to all publishers soon and plan to deliver versions that work across multiple hardware platforms. It's safe to say that if you are already working in InDesign CS5, you'll be well on your way to producing a beautiful digital version of your publication."
With engaging, interactive features and a fresh navigational metaphor, the WIRED Reader showcases the capabilities of Adobe's new digital viewer technology, allowing readers to experience video content, slide-shows, 360 degree images and rotate content in vertical and horizontal modes. Designed by the award-winning print team, the WIRED Reader goes several steps further, taking advantage of the tablet form factor and enabling readers to explore magazine content using touch gestures, including a zoomed-out browse mode, to see the content of the issue at a glance. Readers are able to experience the design fidelity of a print magazine, with the dynamic interactivity of digital media.
The viewer technology also promises a new advertising paradigm. With the WIRED Reader major corporations are already using the new interactive features to deliver high-impact brand campaigns. These advertisements encourage readers to interact with each brand, integrate seamlessly with the content and keep readers within the magazine experience. Adopting this new digital magazine medium, publishers have the opportunity to expand their advertising inventory and by reaching readers in new ways, increase circulation and deliver incremental digital revenue.
"Our partnership with Adobe allowed us to re-imagine and rebuild a print issue into an amazing digital magazine experience on iPad," said Thomas J. Wallace, editorial director of Condé Nast. "WIRED's visionary execution of Adobe technology expands the potential of this new medium for all Condé Nast magazines. Our work with Adobe is just beginning. We expect to use this technology to deliver more of our publications over the coming months."
Created with Adobe InDesign CS5 and additional Adobe publishing technologies, the WIRED Reader showcases how Adobe is enabling magazine and other publishers to deliver groundbreaking experiences across tablets, smartphones and other devices. Soon, the company plans to deliver software on Adobe Labs that will help publishers to transform InDesign CS5 layouts into compelling applications like WIRED Reader. Because this digital magazine solution integrates tightly with Adobe Creative Suite® 5, publishers can expect to leverage their existing workflow investments and designer skills.
The WIRED Reader can be downloaded from Apple iTunes App Store and costs US$4.99.
To learn more about the Adobe's digital publishing platform for magazines, eBooks and newspapers go to: http://www.adobe.com/go/digitalpublishing
To view a video of the WIRED Reader on iPad, visit:
http://tv.adobe.com/watch/xd-inspire/introducing-wired-on-ipad
K4 Becomes Integrated with Adobe Digital Magazine Solution for iPad
Hamburg, Germany based vjoon is integrating Adobe's new digital magazine packaging tools into the K4 Cross-Media Publishing Platform. K4 customer WIRED is already making use of the new technology for the magazine's successful digital edition on the iPad platform - with 24,000 issues sold its first day in the Apple iTunes App Store. The WIRED Reader is the first in a series of steps by Adobe to enable magazine publishers and retail catalogers to deliver groundbreaking experiences across tablets, smart phones and other devices using InDesign CS5. vjoon now is developing features to streamline the creation of the alternative layouts and aspect ratios required to deliver quality digital pages to the iPad and forthcoming alternative mobile platforms.
By aligning its development efforts with Adobe, vjoon will help its customers create a standard for monetization by means of paid content and advertising with user analytics. This will help publishers benefit quickly from the transition from print to electronic distribution while retaining their traditional customer base. By using InDesign as a tool for both print and electronic formats, publishers can leverage their creative teams and assets, all managed by K4, for repurposing in either medium as well as new formats in the future.
"Adobe's technology is positioned to set a new standard in digital publishing," says Andreas Schrader, CEO of vjoon. "With PostScript(R), PDF and Flash(R), Adobe has already established powerful software solutions that work across multiple platforms. At this new milestone, we are happy to be working with Adobe and providing our customers with a deep integration between K4 and tomorrow's standard publishing technologies."
vjoon's impact on digital editions
In conjunction with the new features in Adobe Creative Suite 5 and the new tools for digital editions, vjoon K4 version 6 is the optimal solution for managing multimedia publishing. It enhances the creative team's ability to manage alternative layout designs - for example, one for the printed edition in addition to separate portrait and landscape layouts for tablets. This feature lets users produce and easily preview any number of different layout options in parallel, with changes to source articles and photos updated on all the layout designs from the database.
In K4, the same content is not simply reused for different channels. Instead, the system's task-based architecture easily adapts articles, layouts and more to meet the demands of specific media as those objects move through different workflows. For digital editions, publishers can enhance their printed content with interactive elements such as video and animated infographics. Advertisers can take advantage of these possibilities as well by incorporating interactivity and enhancements such as 360-degree images, slide shows and videos - all managed within K4 and created in Adobe Creative Suite 5.
K4 is already successfully in use with installations ranging from ten to more than 1,000 users. Publications using K4 include ADAC Motorwelt, BusinessWeek, Conde Nast (USA), Cosmopolitan, DIE ZEIT, Focus, Hubert Burda Media, Le Point, New York Magazine, Rolling Stone, The New Yorker, Us Weekly, Vogue, and Wired; corporate publishers include ABB, Addison Corporate Marketing (Part of WPP Group) Akzo Nobel, BASF, Beiersdorf, Credit Suisse, KircherBurkhardt, Square and Publicis.
K4 is already successfully in use with installations ranging from ten to more than 1,000 users. Publications using K4 include ADAC Motorwelt, BusinessWeek, Condé Nast (USA), Cosmopolitan, DIE ZEIT, Focus, Hubert Burda Media, Le Point, New York Magazine, Rolling Stone, The New Yorker, Us Weekly, Vogue, and Wired; corporate publishers include ABB, Addison Corporate Marketing (Part of WPP Group) Akzo Nobel, BASF, Beiersdorf, Credit Suisse, KircherBurkhardt, Square and Publicis.
vjoon:
http://www.vjoon.com
Digital Publishing Platform:
http://www.adobe.com/digitalpublishing/
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