Accordance Bible Software Unveils “Complete The Switch!” Campaign

1905 OakTree Software, Inc., makers of Accordance Bible Software, today unveiled a campaign to encourage Mac switchers to "Complete the Switch." Warning switchers not to settle for using Windows Bible software on their Macs, this new ad campaign makes the case for why they should also switch to Accordance.

For years, Windows Bible Software developers have been telling Mac users the Mac didn't have enough market share to justify their development efforts. Meanwhile, we followed our passion and developed Accordance Bible Software exclusively for the Mac.

Macs On The Cutting Edge

Most Windows Bible software users had no idea Accordance existed, but Mac users quietly enjoyed the most full-featured Bible study software available. Accordance was the first Bible software to make grammatical searching easy; to offer graphical search constructs and sentence diagramming; to create a truly interactive Bible Atlas and Timeline; and to offer an extensive library of cutting-edge research texts like the Dead Sea Scrolls, Apocryphal Gospels, ancient inscriptions, and more. Accordance has been on the frontier of Bible software development since it was first released in 1994, which is why Macs have always enjoyed a disproportionately high market share in the field of Biblical studies.

Reluctant Support

In recent years, interest in Macintosh computers has soared, and Windows developers who quietly hoped the Mac would disappear are now watching large numbers of their users switch from PCs to Macs. At last, they've decided the Mac is worth their efforts . . . well, sort of. Here's a brief rundown of the new Bible software options available to Mac users:

One Windows developer is offering a "Mac version" which is basically their Windows program running in virtualization through WINE and X.11. At least this company tells you what you can expect: "While it is powerful and easy to use, it has the look and feel of Windows and somewhat slower screen updating."

Other Windows developers have released Mac versions of their software. Invariably, the Mac programs offer only a fraction of the features available in the Windows version. Are these missing features the cutting-edge kind that no one could reasonably expect in a first release? No, they're basic features like the ability to choose your own font or print anything out! If your Bible software requires you to copy and paste to a word processor in order to print something, is it really Mac-native?

Other Options

Of course, if you want to run Windows Bible software on your Mac, there are other options like running it under Parallels, Fusion, or Crossover Mac. Then again, you could always boot up in Windows using BootCamp. But didn't you switch to Mac to escape Windows? Why live with the clumsy interfaces and awkward workarounds any longer than you have to?

Why live with the clumsy interfaces and awkward workarounds any longer than you have to?


"We've been developing for the Mac for over two decades," explains David Lang, OakTree's Vice President of Development, "And we know what it takes to make insanely great Mac software. In recent years, we've seen a huge influx of people switching to Mac, and many of them are only familiar with Windows Bible software. So they find themselves struggling to use Windows software in Parallels or some clumsy Mac port. We want them to know that even Bible study is better on a Mac . . . IF they complete the switch to Accordance."

Stop waiting for a Windows developer to release a truly viable Mac alternative. With Accordance, you don't have to wait for the features you need, and you don't have to feel like a second class citizen just because you use a Mac. Accordance has been spoiling Mac users for the last fifteen years, and we're still going strong. If you depend on Bible study software, it's time to complete the switch to Mac:

The Accordance Complete the Switch campaign can be found at:

http://www.accordancebible.com/about/Switch

There you'll find testimonials from other switchers, relevant links, special discounts, and web banners for promoting the switch.

More information can be found at:
http://www.accordancebible.com



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