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Resources For The Macintosh IS Professional

In order for the Mac to survive in the corporate world, support resources need to be available for IS professionals. Apple offers a good set of resources that are poorly marketed. Several companies also have resources available for Macintosh IS professionals, both free and pay-as-you-go. As always, there is also room for improvement. Most of these resources would also be good for smaller companies that need occasional troubleshooting assistance.

Getting Help From Apple When You Need It

The best program Apple has to offer is the Support Professional program. This program is a comprehensive suite of services offered on a yearly contracted basis. I have been using this program for over three years now, and have found it to be the most useful support resource available.

The services offered include a quarterly mailing of Apple software and an extended (Tech Info Library) TIL, a helpdesk with trained support professionals, escalation paths to have serious problems resolved, web access to an extensive amount of training material, and email notifications on support issues. There are a variety of levels to the program that offer different service packages and access to one or more employees at a company. Check it out at the Support Professional web site.

At $2,000 - $9,000/year, the Support Professional program is a bargain. Comparable programs from Microsoft start at $45,000 and have a yearly limit on the number of incidents. If you support more than about 50 Macs, you should be on at least the base membership package for this program.

Another excellent program Apple offers is their hardware certification. This program allows an IS professional to get trained on the latest Apple hardware repair techniques. Once you have passed the certification program, you get access to the Apple Service Source CDs and web site which provide an extensive amount of material on repairing Apple products. Traditionally, this program is reserved for Apple Resellers and VARs, but large sites can be classified as self supporting. This means their technicians can be trained to diagnose and repair their equipment. Contact your Apple representative for more information on this program.

Apple also provides several resources for locating an Apple Authorized Service Provider at 1-800-538-9696 or an independent consultant as part of the Apple Solutions Professional Network.

When Support From Apple Is Not Enough

As we all know, Apple does not have all the answers, even for their own products. As support professionals we need somewhere to turn for support in these situations. There a variety of third-party support options.

Helpdesk Services

One of the first concerns when supporting several hundred or thousand Mac users is providing adequate and capable helpdesk or call center services. Outsourcing of helpdesk services has become a very large industry over the last five years, and in this case the Mac wasn't left out. There are several companies who offer Mac support services in their helpdesk packages. Most work by providing a 800 number that either the IS staff can call or that can be handed directly to the end-user for support.

Outsourcing companies can offer high volume low cost services, while still retaining high levels of personalized service. Support for the most common third-party applications is readily available and generally of good quality. When looking for an outsourcing company, get competitive bids and service level agreements. Outsourcing companies come in all shapes and sizes, and finding one that matches your needs should not be difficult.

Some of the companies that offer helpdesk services include:

On-line Support

The quality of on-line support has skyrocketed over the last two years. There are so many web sites that offer quality information for Mac professionals that any kind of list is certain to leave off an excellent site. The key thing to remember is that most of these sites are small and rely on users to not only post their problems, but to also provide input on support issues they encounter and resolve. Also, no one source will have all the answers. Many third-party vendors have been expanding their web site offerings to cut down on the number of support calls. I realize this is not earth shattering news, more of a reminder of the value of some of these web sites.

Some excellent Macintosh web sites:

What's Still Missing?

Even with all of these resources, there are still some things missing in the Macintosh world that IS professionals have come to expect from the Wintel world.

Certification: Apple had a certification program, Apple Certified System Engineer (ACSE), that provided training on the fundamentals of network design and implementation, server support, backups, and client management. Say what you will about certification programs, they set a base competency and are an effective marketing tool for the vendor's products. The goal of the MCSE, Microsoft Certified System Engineer, program is to train people into believing that Microsoft has a solution for every need. One walks out of the certification program as a trained MS sales representative who knows the MS product suite, and has some level of knowledge about supporting those tools. Apple needs to revive their program.

Account Representatives And Consulting Services: One of the things lacking in the Support Professional program is a true account representative. As a corporate customer who is committing millions of dollars to Apple products, I need to feel as though someone within Apple is on my side. Apple has had such a fluid strategy on account representatives, that there is no stability and value in the position. As Apple refocuses their marketing energies and addresses each market segment, they need to carry forward a stronger account representative strategy.

Not to offend any independent consultants out there, but Apple either needs to directly offer some level of consulting services for implementation and management of their products, like they do with WebObjects, or they need to integrate the ASPN more tightly into their product portfolio. IS customers need to know that an Apple certified and authorized resource is available. The recent cleanup of the Apple Reseller and VAR programs may be a step in the right direction. With Apple's help, the VARs that remain can focus on building a stronger team that can deliver integrated customer solutions.

Please direct all feedback to pshields@applelinks.com. I keep a web page dedicated to each article with updates and reader feedback. The feedback can be found at http://www.cyberramp.net/~pshields/webtech/articles.html.

 

Paul Shields has been supporting and using Macintosh computers since 1985. He is currently working at a major telecommunications firm supporting a mixed installed base of Macintosh, Windows, and UNIX workstations. He has been dealing with the issues of integrating the Mac into the corporate world for the last five years. For more information please visit his website at http://www.cyberramp.net/~pshields/

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February 09, 2010

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