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MacWorld
New & Notable MacWorld Edition Wednesday, July 17, 2002

Apple to Open Its First Retail Store in New York City
Epson, HP & Lexmark Support Apple's Rendezvous Technology
OpenOSX Celebrates First Year of Service
"iPhoto: The Missing Manual" Released by O'Reilly

Wednesday, July 17, 2002


By Applelinks Contributing Editor Charles W. Moore

Apple to Open Its First Retail Store in New York City

Apple's first retail store in New York City will open in Manhattan's SoHo district on Thursday, July 18 at 8:00 a.m. EDT. The SoHo store will be Apple's largest retail store to date and is a stunning example of Apple's commitment to offering customers the world"s best computer shopping experience.

"Fourteen months after opening our first retail store, our 31 stores are attracting over 100,000 visitors each week," said Steve Jobs, Apple"s CEO. "We hope our SoHo store will surprise and delight both Mac and PC users who want to see everything the Mac can do to enhance their digital lifestyles."

Apple opened its first retail store in May 2001 and currently has 31 stores in 17 states in the U.S. Based on statistics from Apple"s first year in retail, about half of those who buy a Mac at an Apple store are new or returning to the Mac platform. For people who want to switch to the Mac, all Apple stores now feature a new "Welcome to Mac" section specifically designed to help customers interested in switching to the Mac or upgrading their systems. All Apple stores also offer free "Getting Started on a Mac" classes every Saturday, as well as technical assistance from resident Mac "Geniuses."

The SoHo store has all the best features of other Apple retail stores, including the now famous Genius Bar where anyone can ask the Mac "Genius" questions, connect to the Mac community or receive service. The SoHo store"s enhanced features include:

• two twenty-foot Genius Bars, one of the most popular sections of
Apple retail stores;
• expanded "solution centers" for music, photography and movies,
with the latest Apple solutions for digital photography, music and
movies. Visitors can create a slideshow of digital photos, make a
digital music library, edit a video, burn a custom DVD and play
the latest video games;
• an expanded kids section with 14 computer stations connected to
the Internet;
• a software section with more than 900 software titles for the Mac; and
• a 46-seat theater, where customers can watch demonstrations of
Apple"s latest innovations, take classes and attend "Made on a
Mac" events.

Every Apple location offers free "Made on a Mac" events, featuring well-known photographers, authors, Hollywood producers, musicians and creative industry executives who speak about how they work and create content on a Mac. At the SoHo store, Apple will host celebrity guest speakers nearly every day for the first month it is open. Kicking off the series is celebrity photographer Greg Gorman on Thursday, July 18. A complete schedule of SoHo store events and classes is available at http://www.apple.com/retail/soho

Customers who visit Apple"s retail stores are greeted by knowledgeable salespeople who can demonstrate Apple computers running innovative applications like iTunes and iMovie, as well as Mac OS X, Apple's revolutionary operating system. Each computer in every Apple store is connected to the Internet, and several are connected to digital lifestyle products that complement the Mac experience, such as digital cameras, digital camcorders and hand-held organizers. All Apple stores carry hundreds of third-party software titles for professionals and consumers and carry inventory for every Apple and third-party product displayed to ensure immediate fulfillment.

Epson, HP & Lexmark Support Apple's Rendezvous Technology

Apple today announced that three major printer vendors Epson, HP and Lexmark are working to integrate Rendezvous, Apple's revolutionary home networking technology, into their products for automatic discovery and configuration of network printers. Rendezvous uses industry standard IP networking protocols and zero configuration technology to quickly and easily discover and connect devices over Ethernet, AirPort, FireWire, USB and Bluetooth. Rendezvous is integrated into Apple's Mac OS X version 10.2 "Jaguar" software release announced today.

"Rendezvous is a prime example of how open standards can drive innovation," said Steve Jobs, Apple"s CEO. "Rendezvous" powerful technology does away with complicated network and configuration settings. You"ll never have to configure a network printer again."

"As the largest manufacturer of network printers, HP will be integrating the Rendezvous technology in our products to ensure network printing is even easier for our customers," said Vyomesh Joshi, executive vice president of HP Imaging and Printing Group.

"We are thrilled about the opportunity Rendezvous presents," said Dan Crane, vice president of Marketing, Epson America. "We"re integrating Rendezvous support into future products so customers can simply turn on an Epson printer and it will automatically connect to the network or directly to a Mac."

"Lexmark is proud to be breaking new ground in support of Apple"s Rendezvous technology," said Paul Rooke, Lexmark vice president and president of its Printing Solutions and Services Division. "With Rendezvous, our customers will find it easier than ever to use Lexmark products."

OpenOSX Celebrates First Year of Service

OpenOSX, Inc. is celebrating its first
anniversary and Macworld week by offering the following specials:
• Free USPS Global Priority Mail service for all orders shipped
within the continental United States
• The OpenOSX Office 1.0v2 and Gimp 1.2.3 CD bundle is available for $40, normally $70 suggested retail price
• Free OpenOSX T-shirt provided to any order placed for $100 or more (while supplies last)

These OpenOSX special offers are valid until Sunday, July 21st, 2002, 11:00PM, Pacific Coast Time.

OpenOSX Office installs AbiWord, which is an award-winning open source alternative to Microsoft Word, Gnumeric is a world-class spreadsheet with 95 percent of the functions of Microsoft Excel built-in with integrated graphing and charting, and SodiPodi is a vector based image manipulation program. The OpenOSX CD will install and configure all required and optional software for the suite of applications to function.

The Gimp (GNU Image Manipulation Program) is the open source alternative to Adobe Photoshop. The OpenOSX CD will install and configure all of the programs and libraries required to run the application. The Gimp can open and save images in Adobe Photoshop file formats and many others.

OpenOSX, Inc. is a company dedicated to serving, and expanding, the Macintosh community. Founded on the premise that many computer users are intimidated by the UNIX command-line, OpenOSX committed itself to one mission- bringing popular Unix software to both the "Unix-challenged" and the seasoned, Mac inclined system administrator in a friendly, Mac environment.

More information is available electronically at:
http://OpenOSX.com

"iPhoto: The Missing Manual" Released by O'Reilly

iPhoto, Apple's wildly popular application for organizing, retrieving, and sharing digital images, has finally given people who own digital cameras something to do with all the pictures they take. "Until now, you almost needed a degree in computer science to process your digital photos," says David Pogue, coauthor, with Joseph Schorr and Derrick Story, of "iPhoto: The Missing Manual" (Pogue Press/O'Reilly, US $24.95). "Sure, you could take the pictures easily enough, but then what? The entire process was so complicated that the old-fashioned way of shooting prints and stuffing them in a shoe box didn't seem so bad." With Pogue's latest book, iPhoto users can quickly learn how to take their digital photos to the screen, to the Web, to printouts, to hardbound photo books, even to DVDs.

"iPhoto: The Missing Manual" takes readers far beyond iPhoto's seemingly simple feature list. And the software application is just the beginning. The book also covers choosing and mastering a digital camera, the basics of good photocomposition, and tips for shooting special subjects like kids, sports, nighttime shots, portraits, and more.

"iPhoto has done for digital photography what the microwave did to cooking," Pogue proclaims. "And 'iPhoto: The Missing Manual' gives you everything you need to know, from selecting the right camera to publishing the images on the Web."

The latest in the series of bestselling "Missing Manual" titles created by prolific writer/publisher Pogue in collaboration with O'Reilly & Associates, "iPhoto: The Missing Manual" is "the book that should have been in the box," and more. It's the essential guide for any Mac user who wants to master digital photography.

Additional Resources:

For coauthor Derrick Story's "Top Ten iPhoto Tips," visit: http://www.macdevcenter.com/pub/a/mac/2002/06/08/iphoto_tips.html

Visit the O'Reilly Network Mac DevCenter for news and information on Mac issues: http://www.macdevcenter.com

For more information about the book, including Table of Contents, index, Author bio, and samples, see: http://www.oreilly.com/catalog/iphototmm/


Charles W. Moore

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Cool Mac Gear


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iPod Mini
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Keyboard Skins
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