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Apple today introduced iSync, a breakthrough product that synchronizes address books and calendars between Mac computers and the new generation of Bluetooth-enabled GPRS mobile phones, PalmOS devices and Apple’s iPod portable digital music player. Apple also announced it is working with mobile industry leaders Cingular and Sony Ericsson to offer Mac customers the first easy-to-use, integrated “Mac to Mobile” solution. “Cell phones are the world’s most popular digital device, but up until now, there’s been almost no cooperation between them and personal computers,” said Steve Jobs, Apple’s CEO. “iSync lets users have the same up-to-date address book and calendars everywhere—on their Mac and in their pocket.” “Cingular is thrilled to see Apple take the lead in bringing easy-to-use mobile solutions to market,” said Stephen Carter, president and CEO of Cingular. “With a Mac, our customers using the new Sony Ericsson T68i phone are at the leading edge of the mobile services revolution—keeping their contact list and calendar up-to-date between their Mac and their phone, sending and receiving text messages from their Mac, and surfing the web with our new Wireless Internet Express Network.” “There is great synergy between Sony Ericsson and Apple in terms of how we see new services developing for the consumer and in our commitment to make applications easy to use,” said Katsumi Ihara, president of Sony Ericsson Mobile Communications. “Apple’s approach to working with mobile technology will scale well into the next generation phones that take on imaging, music and entertainment functions, and we see many more ways that our products can complement each other in the future.” iSync ensures that address books and calendars flow seamlessly from a user’s Mac to all of their digital devices and back. Rather than requiring a separate synchronization application for each type of device, iSync works with the latest Bluetooth mobile phones, PalmOS devices and iPod to keep all these devices up to date. As a result, iSync users will enjoy seamless mobile access to schedules and other crucial information on all the devices they travel with. Pricing & Availability iSync will be available as a free download starting this September and requires Mac OS X version 10.2 “Jaguar.” A list of iSync-compatible devices is available at http://www.apple.com/isync
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