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By Senior Editor John H. Farr
A subject very much relevant to the fortunes of the Macintosh Web is the ongoing controversy over "deep linking," which simply means linking to the URL of a Web site article directly instead of sending visitor to the online publication's home page and making them hunt for the reference. "But everybody does it!" you exclaim. Yes, and would you believe that certain Web sites have been trying to prevent others from linking to internal pages? The dispute has even been settled, supposedly, in court -- see the Wired News article on the Ticketmaster vs. Tickets.com case. In this instance, the judge ruled that so-called deep linking was just fine, thank you. Can you imagine the state of the online news business if editors like us could only send you to another site's home page? Why bother? However, one judge's decision in a single case has not been enough to prevent the owner of the Dallas Morning News from threatening to sue other sites that link to anything other than the DallasNews.com home page. (You can read about that in another Wired News article. Hey, we just deep-linked!) Our reaction to this is expressed very well by online news consultant Steve Outing's Wednesday comment at E-Media Tidbits: "Perhaps [Dallas Morning News owner] Belo needs to get rid of the lawyer who wrote that letter, because this is downright foolish. First, deep linking got a court's OK in the Ticketmaster vs. Tickets.com case . Second, demanding that sites not link directly to your content is aiming a gun at your foot and firing. Links from any and everyone are good. ... Wow. It's amazing that any media company would still think like this. Haven't newspaper companies learned anything after all these years of Web publishing?"
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